- Paperback: 80 pages
- Publisher: Atria Books (September 29, 2012)
- Language: English
- ISBN-10: 1476718709
- ISBN-13: 978-1476718705
- Product Dimensions: 5.5 x 0.3 x 8.4 inches
- Shipping Weight: 1.6 ounces (View shipping rates and policies)
- Average Customer Review: 7 customer reviews
- Amazon Best Sellers Rank: #4,595,437 in Books (See Top 100 in Books)
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Fast Shopper, Slow Store: A Guide to Courting and Capturing the Mobile Consu Paperback – September 29, 2012
The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
"Mobile technology is changing the way brands connect with consumers. As an early adopter and passionate evangelist for mobile, Schwartz inspires and drives our thinking and strategic planning offering a glimpse of the future and a path to it."
--Jessica Rotnicki, VP Global E-Commerce, Estee Lauder Companies
About the Author
Gary Schwartz began his career as a columnist in Japan and later became an anchor on Asahi Television. He ran number of technology startups before founding Impact Mobile, a mobile technology company specialized in retail and brand solutions, in 2002. Schwartz has played a leadership role in the mobile industry, founding the mobile committee for the Interactive Advertising Bureau (IAB) in 2005 and presently serving as North American chairman of the Mobile Entertainment Forum (MEF). In this capacity, Schwartz is developing a global mobile commerce practice to service brands, retailers, and content owners. He lives with his family in Toronto.
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With the 'Mobile arena' changing so fast we all need to be constantly identifying what we need to change to succeed.