- File Size: 1593 KB
- Print Length: 220 pages
- Publisher: DesignFile (February 11, 2014)
- Publication Date: February 11, 2014
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B00I7JCB4O
- Text-to-Speech: Enabled
- Word Wise: Not Enabled
- Lending: Not Enabled
- Amazon Best Sellers Rank: #1,551,956 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Favelization KINDLE EDITION: The Imaginary Brazil in contemporary Film, Fashion, and Design Kindle Edition
|Length: 220 pages|
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Top customer reviews
I have thought about it a lot and always come up blank. Most of the Brazilians that I know are highly privileged. We either met in the US, or they are part of the Brazil start-up/tech scene. Those people have never been to a favela and either grew up their entire lives knowing that they will never need to, or they have had "favela fear" (my term for "messing up and losing everything") instilled in them. So, though the favela is not theirs, it is very much a part of their mythology. Perhaps that is why it is so easy to export: fear is compelling.
I started to look at their lives, wondering what else about them was "Brazilian." I wanted to identify something that could be exportable that wasn't just a veiled reference to Europe or the US (or even Japan, in some cases). US-Americans have the same problem. Our "local charm" is typically homely and poor (I am from Dallas, and the fact that people glorify grits and greens when they would NEVER serve that to polite company is a good example), and that is what we export, but if we were to try to export our richer customs they are either 1) so blatantly European they look contrived, or 2) so clearly racist/classist that they are shameful.
I love that Kertzer recognizes favelization for what it is: appropriation without credit that does not benefit those most involved in it, but my question is: if not the favela, what can be exported that is truly and uniquely Brazilian?
As globalization ages, we are going to see this question more and more, and I salute the author for finding such a poignant case so early on.