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Top Customer Reviews
We can look at "over-conformity" from a different perspective than that of doing dumb things. We can look at it from the perspective that too much conformity stifles your potential to achieve. Roffer takes this other perspective in this book. What she's talking about is embracing what makes you different and using that as a strength.
This concept may violate what you read in many career success books (talk this way, dress this way, etc.). And it may conflict with the cliquish culture among some influencers in your organization (what do you mean you won't golf with us?). But when you stop and think about it, this concept is logical.
Consider what every company does in the marketplace. It tries to show its unique selling proposition, a concept marketers call "USP." What is it that differentiates you from the herd (or in Roffer's metaphor, school) and makes you special?
I have come across some good works by motivational speakers and others who advise to be true to who you are. They expound on the virtues and benefits of this and that's good. What has been missing is the same kind of thing presented from a business mentor viewpoint. This is where Roffer comes in.Read more ›
The Fearless Fish Out of Water: How to Succeed When You're the Only One Like You
This is a great book for anyone who is feeling anxious about fitting in at the workplace or at school. There's useful exercises and helpful tips included as you read.
Author, Lynn Isenberg, "The Funeral Planner Goes to the White House"
Most Recent Customer Reviews
"What I love about The Fearless Fish Out of Water is that it's practical. Roffer doesn't recommend you dye your hair blue or blast Death Metal from your cubicle if you want to let... Read morePublished on October 2, 2009 by Fearless Peg
I got this book when I was researching "personal branding" topic. However, I have not found this book particularly helpful. What if you don't feel like fish out of water? Read morePublished on August 22, 2009 by Ekaterina Walter
At first glance, The Fearless Fish Out of Water: How to Succeed When You're the Only One Like You might not seem to have much to offer the small retailer. Read morePublished on May 8, 2009 by Cynthia Potts
An inspiring read from marketing executive Robin Fisher Roffer:
"Fearless Fish Out of Water" celebrates the tide buckers who dare to
be unique, extraordinary, innovative. Read more