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The Fearless Fish Out of Water: How to Succeed When You're the Only One Like You 1st Edition

4.2 out of 5 stars 10 customer reviews
ISBN-13: 978-0470316689
ISBN-10: 0470316683
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Editorial Reviews

From Publishers Weekly

Roffer, CEO of entertainment branding firm Big Fish Marketing, has long felt like a "fish out of water" in the office place (a convenient metaphor, to be sure, but also smart marketing). Instead of conforming to corporate culture, however, she learned to achieve success by turning "uniqueness into an advantage." From her own experience and others', Roffer draws seven "career-tested steps" to help anyone facing the daily problem of feeling "left out, undervalued, unheard, ineffective, or misunderstood." Unsurprisingly, finding and accepting yourself is the first step; later steps encourage risk taking, open-mindedness and trusting one's instincts. At first glance, chapters entitled "Find a Few Fish Like You" and "Swim in Their Ocean Your Way" seem counter to the book's thesis, but are rooted in solid strategies: identifying what gives you comfort "so you can anchor yourself in your own uniqueness," and observing closely the office ecosystem. Thoughtful, motivating and compassionate, Roffer does an excellent job laying out the give and take of corporate culture-and how not to get taken.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

Roffer, CEO of entertainment branding firm Big Fish Marketing, has long felt like a “fish out of water” in the office place (a convenient metaphor, to be sure, but also smart marketing). Instead of conforming to corporate culture, however, she learned to achieve success by turning “uniqueness into an advantage.” From her own experience and others’, Roffer draws seven “career-tested steps” to help anyone facing the daily problem of feeling “left out, undervalued, unheard, ineffective, or misunderstood.” Unsurprisingly, finding and accepting yourself is the first step; later steps encourage risk taking, open-mindedness and trusting one’s instincts. At first glance, chapters entitled “Find a Few Fish Like You” and “Swim in Their Ocean Your Way” seem counter to the book’s thesis, but are rooted in solid strategies: identifying what gives you comfort “so you can anchor yourself in your own uniqueness,” and observing closely the office ecosystem. Thoughtful, motivating and compassionate, Roffer does an excellent job laying out the give and take of corporate culture—and how not to get taken. (Feb.) (Publishers Weekly, February 23, 2009)
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Product Details

  • Hardcover: 256 pages
  • Publisher: Wiley; 1 edition (February 9, 2009)
  • Language: English
  • ISBN-10: 0470316683
  • ISBN-13: 978-0470316689
  • Product Dimensions: 6.3 x 0.8 x 9.4 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #1,044,174 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By M. L Lamendola VINE VOICE on February 12, 2009
Format: Hardcover
There's nothing wrong with conforming, at least in some ways. In other ways, it's a huge mistake. Look at how many stupid things are done to avoid being different. Kids smoke cigarettes due to peer pressure, not stopping to think that those peers are not thinking either. People go out to restaurants and suck down a day and a half of calories at one sitting--because everyone else is. You could make a list of the twenty dumbest things people do, and probably 15 of those are done out of a misplaced "need" to conform.

We can look at "over-conformity" from a different perspective than that of doing dumb things. We can look at it from the perspective that too much conformity stifles your potential to achieve. Roffer takes this other perspective in this book. What she's talking about is embracing what makes you different and using that as a strength.

This concept may violate what you read in many career success books (talk this way, dress this way, etc.). And it may conflict with the cliquish culture among some influencers in your organization (what do you mean you won't golf with us?). But when you stop and think about it, this concept is logical.

Consider what every company does in the marketplace. It tries to show its unique selling proposition, a concept marketers call "USP." What is it that differentiates you from the herd (or in Roffer's metaphor, school) and makes you special?

I have come across some good works by motivational speakers and others who advise to be true to who you are. They expound on the virtues and benefits of this and that's good. What has been missing is the same kind of thing presented from a business mentor viewpoint. This is where Roffer comes in.
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Format: Kindle Edition
Ms. Roffer deserves an award for writing this book. This should be required reading material for every teenager, every high school/college grad AND anyone interested in thriving. Her writing style alone is exceptional. I felt as if the author was sitting next to me sharing her story with me...what is great about this book? We are all unique individuals, but as we grow older it seems as if life looses some luster, we get used to the "hum drum", we accept the negativity that is around us. I picked up Ms. Roffer's book and within the first chapter, after completing the first exercise. I was so jazzed! This book is a reminder that I have everything I need within me, I just need to access it. This book is so powerful, within the first day of reading it, I made a very big life decision to return to New York City and to enroll in school to make a career change. Thanks Ms. Roffer for reminding me that my individuality is my greatest asset!!
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Format: Hardcover
Now more than ever, and especially in business, people need to alter the way they think, embrace change and celebrate the unique qualities in themselves that are truly remarkable. As one of the entertainment industry's leading brand marketers, Robin Fisher-Roffer helps us understand the power of our own individuality and how best to put it to work. In Fearless Fish Out of Water, we are treated to a breezy book that provides real insight and terrific personal accounts of people who have used their differences to great advantage in their careers and beyond. This book will resonate strongly with anyone grappling with their personal identity and provide motivation as well as easy-to-follow exercises that will help empower "Fearless Fish" to recognize their differences as the key to success.
Linda Abrams

The Fearless Fish Out of Water: How to Succeed When You're the Only One Like You
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Format: Hardcover
The Fearless Fish Out of Water is a wonderful career success book. The general idea of this book is that instead of trying to conform to something you are not, you can embrace your uniqueness in the workplace and accept yourself. We all need to fit in, but its always important not to lose your unique identity. By being your true self, instead of trying to be someone you are not, you thrive and those around you benefit as well. Author Robin Fisher-Roffer includes inspirational stories from other 'fearless fish'. She advises to first find the real you, and accept yourself. You can then be part of any group, yet not get lost in it.

This is a great book for anyone who is feeling anxious about fitting in at the workplace or at school. There's useful exercises and helpful tips included as you read.
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Format: Hardcover
A great read for anyone who has ever felt like the odd man (or woman!) out at school, work, or any social setting. The Fearless Fish Out of Water is an easy read, but more importantly it's a pleasure to read. From anecdotes about famous Fearless Fish to great personal accounts from Fearless Fish who are making it happen in the business world, you never feel like you are slaving through the chapters. You can tell Roffer, a Fearless Fish in her own rite, has a passion for people and wants her readers to succeed. I would recommend this book to everyone from college students just entering the job markets to anyone looking to spice up their career or job.
Author, Lynn Isenberg, "The Funeral Planner Goes to the White House"
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