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Catherine Connors

Amy Stanton

The Feminine Revolution: 21 Ways to Ignite the Power of Your Femininity for a Brighter Life and a Better World Paperback – November 6, 2018

by Amy Stanton (Author), Catherine Connors (Author), Gabby Reece (Foreword)

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Feminine traits that were once disparaged as weaknesses -- such as sensitivity, intuition, and feeling emotional -- are reclaimed as powerful strengths that can be embraced as the keys to a happier life for everyone

Challenging old and outdated perceptions that feminine traits are weaknesses, The Feminine Revolution revisits those characteristics to show how they are powerful assets that should be embraced rather than maligned. It argues that feminine traits have been mischaracterized as weak, fragile, diminutive, and embittered for too long, and offers a call to arms to redeem them as the superpowers and gifts that they are.

The authors, Amy Stanton and Catherine Connors, begin with a brief history of when-and-why these traits were defined as weaknesses, sharing opinions from iconic females including Marianne Williamson and Cindy Crawford. Then they offer a set of feminine principles that challenge current perceptions of feminine traits, while providing women new mindsets to reclaim those traits with confidence. The principles include counterintuitive messages, including:

Take things hard. Women feel things deeply, especially the hard stuff -- and that's a good thing.

Enjoy glamour. Peacocks' bright coloring and garish feathers are part of their survival strategy -- similar tactics are part of our happiness strategy.

Chit-chat. Women have been derogated for "gossip" for centuries. But what others call gossip, we call social connection.

Emote. Never let anyone tell you to not be emotional. Express your enthusiasm, love, affection and warmth.

Embrace your domestic side. Don't be ashamed to cultivate the beauty of your home and wrap your arms around friends and family.

With an upbeat blend of self-help and fresh analysis, The Feminine Revolution reboots femininity for the modern woman and provides her with the tools to accept and embrace her own authentic nature.

Print length

240 pages
Language

English
Publisher

Seal Press
Publication date

November 6, 2018
Dimensions

6 x 0.75 x 9 inches
ISBN-10

1580058124
ISBN-13

978-1580058124
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From the Publisher

The Feminine Revolution

Editorial Reviews

Review

"Nothing could be a more critical conversation than the one women are engaged in now, trying to connect our femininity with our power in a way that delivers us to our highest selves. Kudos to Amy Stanton and Catherine Connors for exploring issues--often hidden, sometimes painful--that pave the way to genuine deliverance from the forces that hold us back."
--Marianne Williamson

"I'd love for my daughter to grow up in a world where then men and women in her life support her and in which she won't have to sacrifice her femininity for the expense of her success. The Feminine Revolution is a beautiful exploration of that idea and can help lay the groundwork for that future."--Justin Baldoni, actor, filmmaker, and public speaker

"This new book recasts female attributes in an empowering light."
―Cosmopolitan

"The Feminine Revolution [shows us how to] reclaim the true power of "feminine" traits like emotional attunement and social connection."
―People Magazine

"Honest, bold, incendiary."
―goop.com

"Authors Amy Stanton and Catherine Connors share the history behind why values linked to femininity may have been considered "weak," and illustrate why these traits today can be your leadership superpowers."
―forbes.com

"Radically subversive-and illuminating."
―Ms. Magazine

"The Feminine Revolution is the antidote to the current autoimmune epidemic and the Rx for the new feminine consciousness, health, and healing."--Dr. Habib Sadeghi, physician and author of The Clarity Cleanse

About the Author

Amy Stanton is a long-time marketer and brand-builder currently running a marketing and PR agency with a large focus on brands targeted at and built by women. Previously, she was the CMO of Martha Stewart Living Omnimedia. She is a frequent speaker on the topics of women, sports, branding, and entrepreneurship. She lives in Venice, California.

Catherine Connors is the co-founder and CCO of Maverick, a network for girls and young women. She's the former Editor in Chief of Babble and head of content for Disney Interactive's Women and Family portfolio. She has been featured in media like the New York Times, CNN, NPR, and Good Morning America. She lives in Los Angeles.

Gabby Reece is a world-renowned athlete, New York Times bestselling author, fitness entrepreneur, national speaker, Nike's first female spokeswoman, and mother of daughters. She lives in Malibu.

Product details

Publisher ‏ : ‎ Seal Press (November 6, 2018)
Language ‏ : ‎ English
Paperback ‏ : ‎ 240 pages
ISBN-10 ‏ : ‎ 1580058124
ISBN-13 ‏ : ‎ 978-1580058124
Item Weight ‏ : ‎ 7.1 ounces
Dimensions ‏ : ‎ 6 x 0.75 x 9 inches

Best Sellers Rank: #1,241,542 in Books (See Top 100 in Books)
- #2,603 in Psychology & Counseling Books on Sexuality
- #3,001 in Feminist Theory (Books)
- #5,963 in Popular Culture in Social Sciences

Customer Reviews:
43 ratings

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Amy Stanton
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With a background in traditional marketing and deep experience in marketing to and building brands for women, Amy Stanton has a unique perspective on the women’s landscape, the role of femininity in personal and professional lives, and the impact that unleashing our true feminine power can have on happiness.
Amy founded Stanton & Company (S&Co) with a passion for promoting and building positive female role models and messaging for women. Since 2006, when the company opened its doors, S&Co has built a roster of philosophy-driven brands, including exceptional athletes, lifestyle experts, and brands in the healthy, active living space.
Before founding Stanton & Company, Amy served as the first-ever chief marketing officer (CMO) for Martha Stewart Living Omnimedia and was the head of marketing and communications for NYC2012, New York’s Olympic bid, where she developed and executed both the local and international campaigns for this first-ever endeavor. Amy started her career in account management at advertising agencies including BBDO, JWT, and BBH, working on blue chip brands including Pizza Hut, Kodak, and Axe.
Between her leadership roles on Fortune 500 accounts in advertising, her role as the CMO at Martha Stewart Living Omnimedia, and, most recently, as founder and CEO of a twelve-year-strong marketing and PR agency focused on building female-focused brands, Amy has deep experience in the women’s space and a wide range of relationships with powerful women who have inspired her thinking about femininity and how women can be our best. Amy has received accolades and awards from the Sports Business Journal and Women in Sports and Events (WISE) LA, and Stanton & Company has been recognized as an industry leader. She speaks about marketing and representation, women in sports, and women’s leadership.
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Catherine Connors
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Discover more of the author’s books, see similar authors, read author blogs and more
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Customer reviews

5 star		68%
4 star		16%
3 star		7%
2 star		9%
1 star 0% (0%)		0%

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Amazon Customer

Not a keeper

Reviewed in the United States on September 20, 2019

Verified Purchase

I had hoped that this book was to be an insightful addition to my collection of feminine literature; celebration of woman! I was disappointed though. The authors' suggestions were very baseline (don't be afraid to cry) and in some parts contradictory (be easy going vs. be firm). Overall the book was meh, and not a worthwhile addition to my library, but what really bothered me was that the margins were cluttered with excerpts from celebrities. Anecdotal stories were inserted inside boxed areas right in the middle of paragraphs. The presentation was more of a distraction than a compliment to the work itself. I would suggest locating this book in a library to read, THEN deciding if you really want to buy it to keep. I'll be donating mine!

6 people found this helpful

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Sandra Hsu

Power in femininity

Reviewed in the United States on July 21, 2020

Verified Purchase

This is such an entertaining book, full of personal anecdotes from the authors and their successful, well-known women friends, all of whom have discovered power in their femininity.

The revelation here for me was that traits that have always been cast in a negative light - emotionality, sensitivity, mothering, to name a few - have come by those negative associations not because they are actual weaknesses, but simply because they are feminine. What if our society was matriarchal instead of patriarchal? What if the feminine sex had never been called the weaker sex? Would being sensitive be considered a source of power rather than a source of weakness?

The Feminine Revolution made me examine my femininity in that new light and embrace the power in being my true, feminine self.

2 people found this helpful

Helpful

Ashleigh V.

See if your library has it first

Reviewed in the United States on December 3, 2019

Verified Purchase

Honestly, it was meh. Long story short, the main message was just to embrace your femininity. It was an easy read which is why I gave it 4 stars but it really was just meh. I did see myself in a lot of the stories but other than that I didn't feel any more enlightened and it really didn't ignite anything in me. See if it's available at your local library before just buying it.

3 people found this helpful

Helpful

Juki

Love it!

Reviewed in the United States on November 19, 2019

Verified Purchase

I bought this book at a bookstore (I know, who does that anymore!) and what I love about it is that I can pick it up at any point during the day, open to a random page, and get a dose of awesomeness. From fun facts to inspirational challenges to intimate anecdotes, I feel each snippet contributes to the greater story of owning my authenticity as a woman. I appreciate the authors' commitment to encouraging us as women to find our path back to power through our natural gifts and inclinations. It has been a thoroughly enjoyable and inspiring read.

3 people found this helpful

Helpful

aks

A must-read if you want to own your power!

Reviewed in the United States on November 19, 2019

Verified Purchase

Thank god for this book! At a time with so many important conversations for women, finally someone is talking about this key piece to owning our power... FEMININITY! The authors do a great job of making the conversation educational and accessible and most importantly, practical. I felt like I could really make it my own and since I've read it, I've found myself more aware than ever of the places that I might not be sharing my feminine gifts with the world. Now I feel like I can truly own them. I'm grateful that someone has started this conversation and proud to be part of the revolution!

One person found this helpful

Helpful

Ruth

Inspiring and informative

Reviewed in the United States on January 30, 2020

Verified Purchase

Positivity among women is so important yet so rare. This book challenges negative stereotypes of commonly “female” human characteristics. A great read for starting my day.

2 people found this helpful

Helpful

Andre Michel Vargas

A Handbook for Strong Woman

Reviewed in the United States on December 2, 2019

Verified Purchase

I love this book and I recommend it to my coaching clients.

The authors give insightful and practical advice on ways women can connect to their strengths; seeing feminine tendencies not things to be controlled or hidden, but rather super-powers to be harnessed!

One person found this helpful

Helpful

Greg Dyer

A thoughtful, timely read!

Reviewed in the United States on March 2, 2019

Verified Purchase

As a man, I was very interested to read this book! What I learned was that I can achieve a balance in my personal characteristics. I also learned to better appreciate the feminine qualities in those around me!

3 people found this helpful

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Top reviews from other countries

Cliente de Kindle

Confusing and just opinion based

Reviewed in Spain on March 19, 2020

Verified Purchase

I couldn't finish it.So many contradictory messages. Trying to fit too many things in one box. I was expecting more clarity. Disappointing.

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