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L'Oreal Paris

Feria Hair Color, 50 Medium Brown (Packaging May Vary)

4.1 out of 5 stars 1,328 customer reviews
| 108 answered questions
About the Product
  • Multi-faceted shimmering permanent hair colour with 3X highlights delivers intensified, brilliant results
  • Inspired by cutting-fashion, Feria's prismatic colour spectrum is custom-blended for bold, head-turning shades
  • Revolutionary power shimmer conditioner hydrates and conditions week after week so hair is never wrecked or ravaged
Special Shipping Information: This product may not be available for 1 or 2 day shipping due to federal regulations that require it to ship via ground ship methods only. This product can only be shipped within the 48 contiguous states.

Frequently Bought Together

  • Feria Hair Color, 50 Medium Brown (Packaging May Vary)
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Total price: $15.98
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Feria Hair Color, 50 Medium Brown (Packaging May Vary)
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Product Description

Color: 50 Medium Brown

Product Description

With Ferias, what you see is the shimmer. Multi-faceted shimmering color with 3x highlights delivers intensified, brilliant results. Inspired by cutting-edge fashion, ferias prismatic color spectrum is custom-blended by L’Oreal master colorist.

From the Manufacturer

Having trouble finding the right shade? Questions on how to apply your L'Oreal Paris Hair Color product? Ask a L'Oreal Hair Color Expert.

If you have a question about a L'Oreal Paris Hair Color product, talk to one of our L’Oreal Customer Care representatives.

Phone: 1-888-768-2914

Monday-Friday, 9:00 AM-5:30PM ET

Product Details

Color: 50 Medium Brown
  • Product Dimensions: 2.8 x 3.6 x 6.6 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Domestic Shipping: This item can only be shipped to the 48 contiguous states. We regret it cannot be shipped to APO/FPO, Hawaii, Alaska, or Puerto Rico.
  • International Shipping: This item is not eligible for international shipping. Learn More
  • UPC: 071249039625 701705981082
  • Item model number: U-HC-3525
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (1,328 customer reviews)
  • Amazon Best Sellers Rank: #51,911 in Beauty (See Top 100 in Beauty)

From the Manufacturer

Superior Preference Féria Excellence Crème Age Perfect Root Cover Up Preference Mousse Absolue
Choose This Brand For: Fade-defying color & shine Bold, fashion-inspired looks Maximum gray coverage Specifically Designed For Mature hair 3 Seconds to Flawless Roots Automatic & reusable haircolor
Color Result Luminous color full of tones and reflects Multi-faceted, shimmering color with 3X highlights Rich, uniform color Layered tones, skin-flattering color Quick and easy gray coverage. Fresh, brilliant, multi-tonal color
Grey Coverage Blends away gray Not Recommended 100% coverage even on stubborn grays For Predominantly Gray hair 100% Up to 75%
Form Liquid Gel Liquid Gel Crème Crème Aerosol Spray Mousse
Permanency Permanent Permanent Permanent Permanent Temporary Permanent

Important Information

Safety Warning
Usage advisory - safety warnings.
Important: Haircolor can cause an allergic reaction which, in certain rare cases, can be severe. Therefore, you must follow these precautions:
Do not use if:
You have already had a reaction to a haircolor product.
You have a sensitive, itchy or damaged scalp.
If you have a tattoo, the risks of allergic reaction may be increased.
Perform a skin allergy test 48 hours before each use of this product (see insert). Remember to buy your product 2 days ahead of time.
Avoid contact of this product with eyes and skin.
If product gets into eyes, rinse immediately.
Wear gloves provided in kit.
Thoroughly rinse hair after application.
Do not use over compound henna or progressive color.
Wait at least 14 days after bleaching, relaxing or perming before coloring.
Keep product out of the reach of children. Do not apply on children.
Caution: This product contains ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows; to do so may cause blindness.
Not recommended on predominantly gray or heavily highlighted hair.
Haircolor can cause an allergic reaction.

Shimmering conditioning permanent colour gel:
Aqua/Water/Eau, Alcohol Denat., Peg-4 Rapeseedamide, Glyceryl Lauryl Ether, Deceth-3, Propylene Glycol, Laureth-5 Carboxylic Acid, Ethanolamine, Dipropylene Glycol, Hexylene Glycol, Ammonium Hydroxide, Poloxamer 338, Polyquaternium-6, Oleyl Alcohol, 2, 4-Diaminophenoxyethanol HCI, m-Aminophenol, Ammonium Thiolactate, 2-Methylresorcinol, N,N-BIS(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, p-Phenylenediamine, Parfum/Fragrance, Resorcinol, EDTA, Erythorbic Acid.
Shimmering conditioning developer creme:
Aqua/Water/Eau, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide Mea. Ceteareth-25, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate, Phosphoric Acid.
Aromatic shimmer serum:
Helianthus Annuus/Sunflower Seed Oil, Parfum/Fragrance.
Shimmer boost hydrating conditioner:
Aqua/Water/Eau. Cyclopentasiloxane, Cetearyl Alcohol, Candelilla Cera/Candelilla Wax/Cire De Candelilla. Cetyl Esters, Dimethiconol, Parfum/Fragrance, Phenoxyethanol, Polyquaternium-37, PEG-150/Stearyl Alcohol/SMDI Copolymer, Paraffinum Liquidum/Mineral Oil/Huile Minerale, Methylparaben, PEG-150 Distearate, Hydroxyparopyl Starch Phosphate, PPG-1 Trideceth-6, Chlorhexidine Dihydrochloride, Aloe Barbadensis/Aloe Barbadensis Leaf Juice, Propylene Glycol, Camellia Sinensis/Cemellia Sinensis Leaf Extract.

Important: follow the usage advisory.
Read and follow the insert.
Ingredients continued on the bottom.
Store between 50&3176;F and 80°F.

Customer Questions & Answers

Customer Reviews

Top Customer Reviews

Color: Extreme Platinum Verified Purchase
I bought this expecting not to have my hair lifed very much as other products have been that way in the past. I have medium to dark brown hair and this lifted my hair so well! I have long hair and ran out of the dye before i was finished so unfortunately my lengths are darker in the back of my head and lighter in the front but it actually looks nice. I will be buying 2 more boxes (so i have enough) and will be doing it again in a few weeks to go even lighter!
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Color: Extreme Platinum Verified Purchase
This review is for the Absolute Platinum color. If you have any experience doing platinum blonde yourself with bleach powder and developer, you'll know that it's messy and kind of tricky. Nothing gets your hair whiter than doing it yourself and applying the Wella White Lady toner, but it's a rocky process such that it's easy to fry your hair, have uneven spots, or even accidentally tint it purple. Salons in NYC charge you upwards of $200 for just roots and most of the time I'd leave with yellow hair I'd still end up having to fix myself. Enter Feria Platinum. I wasn't too sure about this at first, but decided to give it a shot and I love it. I am totally back to platinum thanks to the ease of use, the cream spreads really well so you get good coverage, and it didn't fry my hair. For truly white platinum you'll need to get a different toner than the conditioner in the package, but overall this is great stuff.

Each time I've gone platinum it's been after having dying my hair red or black. I used this product most recently after dying my hair red (also with Feria) and I'll share how I got my results. My recommendation for doing it with this product is to first start gradually lightening your hair with a golden blonde color. If you're in a hurry, do it once a week. If you're not in a hurry, do it when you you touch up your roots, and gradually go a shade of blonde lighter. The last color I did was the Bleach Blonde which ended up making my hair pretty yellow, as expected. I wore a hat for three days and didn't wash my hair. Today I used the Platinum, putting it first on the darker strands of hair that were still holding onto the old red. After 20 minutes, I worked it into the rest of my hair, then let it sit for 20 minutes. Total time was 40 minutes.
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3 Comments 164 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Color: Extreme Platinum Verified Purchase
The platinum blonde was my favorite hair color. i would tone it with purple shampoo and my hair turned this pretty white blonde and i miss this color with every fiber of my being
3 Comments 76 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Color: V48 Intense Medium Violet Verified Purchase
I love Feria, but this colour was completely disappointing. I had been using Vidal Sassoon London Lilac and Deep Velvet Violet shades (not at the same time, one or the other whenever I was able to find them in the stores), which do give you a truly blue (cool) toned purplish/violet black colour. When I saw Feria now makes a violet shade, I was thrilled, as out of all the brands I have tried over the years, the Feria brand is the most jewel-like and longest lasting at home hair dye I have used. Right out of the box as I started to mix it I knew I was in trouble. The dye mixed up to a neon magenta/fuscia. I checked all packaging codes to make sure everything was correct, which it was, so I was hoping that it would darken/develop into the violet shade it claimed to be as it was processing. After applying and waiting the amount of time recommended on the directions, I wanted to cry, as I was convinced once I washed it out I was going to look like Ronald MacDonald – it was that bright red. I mean Rocky Horror MAGENTA, it did not develop at all into a darker, violet colour. After washing it out 3 times and conditioning, then styling my hair, I was relieved to see that the colour had darkened. However, the colour was a dark red/brown, and after a couple weeks of regular washings, it has lightened to a medium shade of vibrant red-brown. I get compliments on the colour – the RED colour, but I hate that it is not at all what was advertised or what I wanted and was expecting. I am now waiting very impatiently to re-dye my hair. I plan on doing some damage control by switching over to a Korean bubble dye that is a pinky brown, as I’m halfway to that shade already. Do NOT get this colour if you want a true violet/purple shade, you will NOT achieve it with this dye. Photo #1 is the hair colour in indoor/artificial light, photo #2 is in natural outdoor lighting, and a lot closer to how the shade looks to the naked eye.
8 Comments 61 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Color: V48 Intense Medium Violet
I've got my after photos in the sun so you can see it. And what it looks like when you are coloring it.
4 Comments 59 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Color: 74 Deep Copper
I've been dying my hair various shades of red for just about 10 years. One of the problems with the red shades, it seems, is that they fade after about a few weeks. After growing frustrated with the same-old color I'd been using for years ("light reddish blonde" which faded to "blonde with some orange" in about 2 weeks), I decided to go dramatic with this color by Feria. Feria is known for *dramatic* color, so it seemed right up my alley.

My immediate results were ~spectacular~ and I loved it!. The color was rich, prismatic, and it actually looked like I had highlights. I did notice some spots of unevenness, where areas were considerably darker red than others, which is hard to tell if it is because I was doing the coloring too soon after my previous coloring (about 3 weeks) or if the dye itself was applied unevenly (meaning you need to be hyper-vigilant about ensuring the dye is really applied evenly). My natural color is dark brown (and the color it was being dyed over was a darker auburn), and my color results were pretty much as depicted on the box, if not ever-so-slightly darker. Dramatic and eye catching, just what you'd expect from Feria.

It's now been 2 weeks, however, and the color has faded considerably. It's still red, but not as it was before. I'm not really disappointed, but I would have liked to maintain that "freshly dyed" color for a little longer. The kit, of course, includes conditioner that you use immediately after dying, then supposedly use "once a week until redoing color" to help maintain the color. While the conditioner does seem to help keep the color, the problem is there isn't *near* enough conditioner included to condition your hair for the 4-6 weeks between colorings. Why can't they sell more conditioner separately?
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9 Comments 149 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Most Recent Customer Reviews

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