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Fermenting Revolution: How to Drink Beer and Save the World Paperback – November 1, 2006
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Fermenting Revolution delivers an empowering message about how individuals can change the world through the simple act of having a beer. It is also the first book to view all of the important trends in human history as fundamentally revolving around beer.
Globalization pitches the corporate worldview that is essentially selfish, rewarding the few while demeaning the many and devastating nature, against the sustainability movement that calls for cooperation, the protection and celebration of nature and the nurturing of equitable communities. Beer exemplifies the struggle. This book:
- Traces the path of brewing from a women-led, home-based craft to corporate industry;
- Describes how craft breweries and home-brewing are forging stronger communities;
- Explains how corporate mega-breweries are saving the world by pioneering industrial ecology; and
- Profiles the most inspiring and radical breweries, brewers and beer drinkers that are making the world a better place to live.
The return to beer as a way of life is communal, convivial, democratic, healthful, and natural. The American beer renaissance champions ecologically sustainable production, and is helping to create thriving community places. After reading Fermenting Revolution, mere beer drinkers will become "beer activists," ready to fight corporate-rule by simply meeting their neighbors for a pint at the local brewpub-saving the world one beer at a time.(2006-04-18)
About the Author
Top Customer Reviews
Goes well beyond the works of Michael Jackson or the single facet beer history books books in my collection.
A call to action with ramifications on your view of business ethics, community and trade.
"The Beer Jockey" of Kansas City- Jim Quinn
Maté's narration feels very much like a video blog or educational recording, spoken at a medium pace with a slight monotone effort. Read clearly and concisely, the audio feels like it is attempting to explain the riddles of algebra using counting beans. A slight echo to the audio suggests being a recorded podcast in a lecture all. While the text feels unemotional in Maté's narration, there are moments when the audience does connect. Despite what seems like a downside for this audio, Maté's narration does surprisingly well, matching the author's style and intentionally-unprofessional approach to the matter.
Disclosure: I was contracted to write an honest review in exchange for a reviewer copy of the product. The opinions stated in this review are solely my own.
The author, when he isn't dry and unfunny, is severely irritating, moralizing, and self-indulgent. For example, he opens by confessing that drinking beer is the closest he's ever been to believing in God, but then catalogs religious figures' involvement with beer, culminating in an account of the three Catholic figures in the authors name, none of whom, he admits, are patron saints of beer, but all of which did drink beer. Well golly, glad I read that pointless aside!
Gets worse with his random, shaky history of beer, which I will summarize thusly: "beer is behind every historical event, and corporations are evil!" The later claim is what animates most the book: corporations evil ("so-called market capitalism"), and independent brewing proves that the anti-corporate campaign can succeed. (Nevermind that even brewpubs are corporations run by people who hope to make a living with high-quality product.)
But the treatment of scientific subjects is even more laughable. He cites every dodgy claim in support of organics (including whoppers about organic crops using no pesticides, although they certainly do). Then he cited every dodgy tabloid study suggesting that beer is healthy, and in particular, healthier than wine. OK.
He claims that small breweries are more environmentally friendly than large brewery beer because it's not shipped as far, seemingly ignoring the effects of economy of scale and the fact that microbrews are certainly shipped as well; of course, this is mostly party of his overarching political assumptions, which he bashes over the readers' head repeatedly.
If this sounds like a coherent thesis, fear not: the author spends several pages at the end recounting how amazingly efficient the large brewers are.
Most Recent Customer Reviews
Chris O’Brien is the Director of Sustainability for the American University, the former Director of the Responsible Purchasing Network, was the head brewer at South Africa’s... Read morePublished 20 months ago by P. Mulloy
I appreciate the ideas about environmental protection, fair-trade polices and similar large issues. I loved the passion which is so clearly on display. Read morePublished on February 2, 2013 by G. Keener
You published a book and appeared in a documentary...those people that gave you a 1 or 2 star rating...well they are just ...people with opinions.... Read morePublished on January 17, 2013 by April
I received this as a gift and was excited to read it, but very disappointed in it. I kept thinking it would get better, but it never really did. Read morePublished on April 11, 2011 by just a guy from WI
I've been homebrewing beer for about three years now, and purchased this book with the hope of learning more about the history of the craft and the gradual evolution of brewing... Read morePublished on January 25, 2010 by Something's Brewing
If you want to learn more about beer than you can get from the back of a can or the label on a bottle, this is the book for you. Read morePublished on November 5, 2009 by Bob Maier
This book contains a wealth of information most people never knew about beer. This includes the history of beer brewing and the health benefits of moderate consumption of quality... Read morePublished on January 25, 2008 by Matthew P. Stahl