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Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth Hardcover – July 24, 2014
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—James M. Kilts, Former Vice Chairman, The Procter and Gamble Company; Former Chairman and CEO, The Gillette Company
"A convincing account of the power of focus and a persuasive counter-argument to those who argue that growth is best achieved through a constant 'mindless' expansion into new areas."
—Paul Polman, CEO, Unilever
“Between them, the authors represent academic rigor and vast, hands-on practical experience. They preach focus, clarity, simplicity and agility. Get it broadly right rather than precisely wrong, they say. Do it quickly, learn fast, move on. This is a rare find: a book about business that’s not only full of proven and practical wisdom but exhilarating with it.”
—Sir Martin Sorrell, CEO, WPP
"Fewer, Bigger, Bolder is an outstanding book! It offers a practical road map on how to execute and get things done. A must read for any executive in any industry in any part of the world."
—Adi Godrej, Chairman, The Godrej Group
"A breakthrough blueprint for growth, but even more importantly this book is about the transformational payback that comes from a consistent investment in the hearts and minds of your workforce."
—Tony Vernon, CEO, Kraft Foods Group, Inc
About the Author
Prof. Mohanbir Sawhney is a globally recognized scholar, teacher, speaker and consultant in business innovation, technology marketing and digital marketing. He directs the Center for Research in Technology & Innovation at the Kellogg School of Management.”
Richard Babcock is a writer and teacher in Chicago. He was the longtime editor of Chicago magazine.
- Item Weight : 1 pounds
- Hardcover : 272 pages
- ISBN-10 : 1591846056
- ISBN-13 : 978-1591846055
- Product Dimensions : 6.32 x 0.97 x 9.34 inches
- Publisher : Portfolio (July 24, 2014)
- Reading level : 18 and up
- Language: : English
- Best Sellers Rank: #148,195 in Books (See Top 100 in Books)
- Customer Reviews: