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Peter Dawson

The Field Guide to Typography: Typefaces in the Urban Landscape Hardcover – September 25, 2013

by Peter Dawson (Author), Stephen Coles (Foreword)

25 ratings

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From American Typewriter to Zapf Dingbats – this highly engaging and fascinating visual reference helps novices and experts alike identify the typefaces we encounter every day. A quarter of a century ago hardly anybody knew what a font was, let alone the difference between Times Roman and Palatino. But in the present era of blogs, social media, and even a feature film devoted entirely to Helvetica, choosing a typeface is as important as picking the right tie for a job interview, and identifying fonts has evolved into a 21st-century urbanite's version of bird-watching. Written for type fanatics of all stripes, award-winning designer Peter Dawson draws on his immense knowledge to help readers identify and understand the fonts that appear in our daily lives. Inspired by traditional field guides, each spread examines one typeface in depth, listing its designer, year of release, and a brief history that addresses its origins, common uses, and distinguishing characteristics. Hundreds of color photographs reveal typefaces at work in airports and train stations, on smartphones and book jackets, online and in signage. Also included are interviews with influential designers such as Freda Sack, Henrik Kubel, and Jason Smith, and tips for distinguishing between similar-looking fonts. Brimming with facts and photos, this helpful guide offers aspiring as well as proficient "font spotters" all the information they need to identify type in the real world.

Print length

382 pages
Language

English
Publisher

Prestel
Publication date

September 25, 2013
Dimensions

6.19 x 1.38 x 8.13 inches
ISBN-10

3791348396
ISBN-13

978-3791348391
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Product details

Publisher ‏ : ‎ Prestel; F First Edition (September 25, 2013)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 382 pages
ISBN-10 ‏ : ‎ 3791348396
ISBN-13 ‏ : ‎ 978-3791348391
Item Weight ‏ : ‎ 2.2 pounds
Dimensions ‏ : ‎ 6.19 x 1.38 x 8.13 inches

Best Sellers Rank: #1,456,132 in Books (See Top 100 in Books)
- #524 in Typography (Books)

Customer Reviews:
25 ratings

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5 star		78%
4 star		17%
3 star		5%
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Joshua E. Simons

Beautiful book and highly recommended, but it has an annoying weakness

Reviewed in the United States 🇺🇸 on December 27, 2015

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This is a beautifully-done book and I recommend it to anyone interested in fonts and font history. I have reduced my rating by one star because I wish the author had included more "in the wild" examples that reflected the distinguishing characteristics noted for each font. Absent that, the book is much less self-contained than it otherwise would be -- one is forced to find a rendition of the full font elsewhere to understand and appreciate many of the "distinguishing characteristics" comments.

2 people found this helpful

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Kris

Typography? Outdoors? Yes!

Reviewed in the United States 🇺🇸 on November 24, 2013

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Peter Dawson knocks it out of the park with his new book The Field Guide to Typography. He has curated a great collection of typefaces and fantastic research to backup each of his found sets. This would make a nice addition for anyones collection student to professional. For instructors, this book would work great for a Typography class. There are also some very nice diagrams that break down the anatomy of letterforms.

Great book, well worth the price.

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Dangerpus

Beautifully-made, incredibly useful.

Reviewed in the United States 🇺🇸 on July 31, 2015

Verified Purchase

Beautifully-made, useful book. Not only makes it easier to identify typefaces in the wild, but gives the history of each and lays similar typefaces over each other to show subtle differences. Should be in every communication designer's (or type lover's) library.

One person found this helpful

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DLN

gift

Reviewed in the United States 🇺🇸 on January 8, 2014

Verified Purchase

I purchased the item as a gift so I can not really rate it properly. I was pleased with it's appearance.

Reviewed in the United States 🇺🇸 on October 3, 2014

Verified Purchase

This book is stunning, not only interesting content, but perfect visually and a great conversation starter--think it helped sell my home😉.

Reviewed in the United States 🇺🇸 on December 3, 2014

Verified Purchase

Great reference material.

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Top reviews from other countries

Kirk O'Field

Five Stars

Reviewed in the United Kingdom 🇬🇧 on February 22, 2016

Verified Purchase

For designers young or old, typography enthusiasts... This is a must have tool

Jose Santos

Five Stars

Reviewed in the United Kingdom 🇬🇧 on June 12, 2018

Verified Purchase

Great real cases to studie and evaluate, nothing better than see good work on the street

Amazon Customer

Brilliant price for an excellent book.

Reviewed in the United Kingdom 🇬🇧 on January 30, 2018

Verified Purchase

We’ll set out, informative, easy to follow

Mat B.

Five Stars

Reviewed in Canada 🇨🇦 on September 28, 2016

Verified Purchase

I bought this as a gift for my graphic designer GF. She loves it.

Jonathan Posner

Frustratingly Flawed

Reviewed in the United Kingdom 🇬🇧 on November 16, 2013

Verified Purchase

What a brilliant idea for a book about typography. And, at first glance, how brilliantly designed and executed.

Arranged in alphabetical order I decided to read about one font a day. Yet I've only got as far as Bembo and I almost want to throw this book across the room. For a typeface (Archer) that's suddenly come into fashion, the authors appear to be too lazy to look beyond examples from a just single brand, to which they devote no fewer than three photographs and all of them displaying upper case. Yet when they describe the font's distinguishing features on the opposite page they spend most of the paragraph talking about the various lower-case letters. Inexcusable.

Three pages further on, and here's Bembo: "double-storey lower-case 'a'", it says. I wonder what that looks like, it having been pointed out specifically. But for a typeface that's been around since 1495 you'd think that their photographer might have been able to find a lower-case word somewhere as an example (or for the book's editor to have insisted on one.) But oh no: one single photograph of the National Gallery signage, and of course it's all in upper-case.

Now I dread turning the remaining 372 pages (that's half a year!) What a shame. This is otherwise a superbly-conceived book, making the study of typography interesting and accessible to all. If my disappointment seems out of proportion it's because an opportunity has been missed (through rushing? carelessness?) to make this a definitive reference. Someone needs to get to work on the second edition pronto and then we'll have something approaching the perfect book.

9 people found this helpful

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The Field Guide to Typography: Typefaces in the Urban Landscape Hardcover – September 25, 2013

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