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Fiercely Loyal Paperback – February 17, 2015
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About the Author
Dov Baron is one of the world's leading authority on Authentic Leadership and creating a corporate culture that generates fierce loyalty. Dov has been featured in many media outlets including CEO World Magazine, Men's Essentials Magazine, Elle Italia, as well as the CNN website. His radio show and podcasts have generated over 1 million downloads, and his current podcast Leadership and Loyalty Tips for Executives is the #1 podcast for Fortune 500 Executives. As a bestselling author of several books, Dov is an international speaker and a highly sought after private mentor who guides high profile leaders who are looking for what's next. This groundbreaking book will give your and your company the edge you need to thrive in today's rapidly changing corporate climate!
Top customer reviews
You owe it to yourself, your organization, and those you lead to purchase this book. Consume the contents and implements the strategies Dov lays out.
Striking a masterful balance between engaging stories and irrefutable research, Dov creates a template you can use immediately to become an authentic leader and attract followers who are Fiercely Loyal.
Knowing Dov, it was no surprise to me that he places a tremendous emphasis on the same characteristics of effective leadership that I do. Two of the most important are compassion and genuine courage. I knew we were singing in the same choir when Dov dispelled the commonly held belief that being an open and vulnerable leader is a mark of strength, not weakness…
Fiercely Loyal Cover 275“Despite what you’ve been taught, vulnerability is the very opposite of weakness; in truth, it’s all about courage. Make no mistake, for someone to be truly courageous, vulnerability must come first…
“On the other hand, real courage requires vulnerability. Real courage requires us to step into something where we cannot predict the outcome; something that, in some way, seems terrifying, not because we could die, although that may be part of how we feel, but because we feel we might receive the most painful of punishments—that of being rejected, disowned, and ultimately isolated.
“That’s why I tell you that real courage cannot exist without the risk of vulnerability!”
Throughout the book Dov validates the leadership lessons I learned as a Sensei…
I don’t think I’ve ever asked Dov if he studied martial arts, but he certainly seems like a black belt to me when he talks about two other key characteristics of a genuine leader, purpose and Mastery:
“A way to internally define mastery is our urge to get better at something, and then when we get better at it, to see if we can keep getting better. Even though it may make no logical sense, people will play musical instruments for hours each night and on the weekend just to get better. Most of these folks are not planning on becoming professionals, or even hoping to make any money from their skill, yet they toil toward mastery.
“Looking purely from the position of economics, an economist would have to ask, ‘Why are they doing this?’ It’s awe inspiringly clear. Working through the challenge of mastery gives us a deeper sense of contribution, and when we combine the desire for mastery with making a contribution, we ignite a deep tribal desire. Once again, we are part of something bigger than ourselves; we belong and we have value. Simply put, we do it because it brings about the sense of personal satis- faction that happens when we overcome a challenge, because it is fun, and most important of all, because it gives our lives meaning—and meaning, as you will see, is vital to creating a culture where your top talent is Fiercely Loyal.”
Ultimately, that’s what leadership is all about. The primary roles of a leader are to inspire the best efforts of others, direct their collective efforts toward a larger, collective success and most of all- to be a living example of personal and professional excellence.
I’ve been instigating some trouble at my events by telling people I can’t stand “Undercover Boss.” It’s an entertaining show, but it actually pisses me off that so many executives have absolutely no connection to people on the front lines.
I may include this excerpt from Fiercely Loyal in my slide deck from now on:
“Business is now, more than ever, a process of relationship. However, as I’ve said many times before, those relationships must be transparent, authentic, and genuinely caring. This also means face-to-face business, not just with your customers, but with everyone in and on your team.”
Leadership is a human expression- to my mind leadership is one of the highest expressions of human interaction.
As a leader, you can only honor that expression through compassion and caring and by being fully engaged, on the most human level, with everyone you serve. That’s the point Dov drives home in his powerful book.
You probably think you know the answer, BUT Dov shared another point of view. He makes you rethink your knowledge and beliefs.
Now, think about that formula for seventeen chapters.
This book is different, he's unique, and he makes you think! Dov shared pure gold; he provides a new perspective on leadership and business.
This book is full of exercises, case studies, questions and tons of insights.
This is one of the best books I've read on leadership, perhaps the best one!
You must get a copy of this book.
My recommendation: five stars!
This book is rich with insightful "how to tips" on both building and growing a business and your team in an entirely new environment - one that requires new cultures, approaches, and understandings from you as a leader, manager, or owner.
The last part, on storytelling, lays out a framework to build your stories on. We all know how valuable stories are for relationships and culture. I plan to use his framework for my stories.