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Condition: Used: Good
Comment: Ex-library book. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting.
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The Fifties and Sixties Lunch Box Paperback – December 1, 1988

4.0 out of 5 stars 3 customer reviews

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Editorial Reviews

From Publishers Weekly

Baby-boomers with nostalgia for their childhoods and trivia buffs might enjoy this detailed account of kiddie lunch boxes that is thoroughly illustrated with more than 100 color photographs. In his intermittently interesting text, Bruce, who edits the quarterly newsletter Hot Boxing , asserts that "like the fascination with the big finned cars of the fifties, the appeal of lunch boxes was emotional. Between birth and the brown bag, you weren't what you drove but what you carried. Your net worth in the blackboard jungle was broadcast by that box dangling from your fingers." Most of the 120 million boxes sold between 1950 and 1970 were emblazoned with images from popular television shows, reproduction rights for which were obtained only after fierce negotiations. Commercial artists who designed boxes are lovingly profiled here, and an overview of the evolving technology of lunch-box construction is supplied for those who have always longed to know just when the phaseout of steel in favor of plastic was complete (1987). Collectors will appreciate an appendix that identifies boxes by name, date, maker, material, artist and relative value.
Copyright 1988 Reed Business Information, Inc.
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Product Details

  • Paperback: 120 pages
  • Publisher: Chronicle Books; 1st edition (December 1, 1988)
  • Language: English
  • ISBN-10: 087701535X
  • ISBN-13: 978-0877015352
  • Product Dimensions: 0.5 x 8.8 x 10.2 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #2,382,199 in Books (See Top 100 in Books)

Customer Reviews

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Top Customer Reviews

Format: Paperback Verified Purchase
This is a nice pictoral book with good color pictures of some of the 50's and 60's lunchboxes. But it is not comprehensive and doesn't have as much valuable information as other lunchbox books. I find myself not using it that much. It has no price values listed. Different sections has some written information about the section but not about specific lunchboxes.This book is nice to own but don't rely on it for a lot of information.
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By M. Welch on September 13, 2015
Format: Paperback Verified Purchase
Perfect book for the lunch box collector.
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Format: Paperback Verified Purchase
The book is very well done,Interesting,a beautiful job with the cover both the image and the letters chosen.
It is a nice book from every point of view and I would love to know if the author is selling some of the boxes
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