I'm not sure where to begin. Is it perhaps the irony of buying a consumer product that speaks to the ills of consumerism? Yet I see in Fight Club the greatest gift to society. I see in it the solution to the world's present state of permanent adolescence.
Never before has a generation so diligently recorded themselves accomplishing so little. Society has us chasing 'likes' and 'shares' so we can feel more important than we are. We're posting photos of our food as if what we had for dinner defines us a person. We treat elections like reality TV shows. We're paying for higher education in order to get jobs that pay for our higher education. We believe we are all going to be social media stars and movie gods. But we won't. What we think is anti-establishment is establishment. We've become the thing that we stood against.
All this potential, being squandered. I'm thinking Fight Club is what we really need. If you open your mind and let go, it will change your life. It will have you sizing people up. You'll start wearing more red. You'll look at ads and start asking "why?" You'll get in better shape, not for others, but for yourself. You'll realize a controlling woman is the last thing you need in your life. You'll appreciate soap. You'll laugh at others trying to get the perfect selfie. You'll start thinking for yourself.