Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Fill 'er Up!: The Great American Gas Station Hardcover – November 15, 2007
What other items do customers buy after viewing this item?
From the Inside Flap
Ding, ding! The sound echoes through the station bay as a vehicle slowly comes to a stop in front of the gas pump. A uniformed attendant jogs out with a smile, tips his hat, and goes to work. The days of full service gas stations are a thing of the past, but it will never be forgotten in the minds of many petroliana enthusiasts.
Snappy slogans, architecture and color schemes of the station itself, incentives and giveaways, stamps, and clever advertising from the first few decades of the twentieth century until today’s fully stocked convenience stores are covered in Fill ’er Up! The Great American Gas Station.
The highly detailed text also offers a glimpse of what was happening to the gas stations in Europe and serves wonderfully as a comparison with the gas stations in North America at the time. Vintage photography and advertisements provide a wonderful visual trip back in time to the days of being greeted by a smiling attendant every time you pulled into the gas station.
From the Back Cover
The smiling face of the gas station attendant in a spiffy uniform is a classic example of an image one evokes when reminiscing about the gas stations of old. Back before there were such things as pay-at-the-pump and groceries at the gas station, one didn’t need to get out of his or her car when filling up the gas tank. Fill ‘er Up! The Great American Gas Station covers the history of the filling station from its very first station built in Pittsburgh in 1913 to today, along with the comparison history of the gas station in Europe.
Catchy slogans, bright color schemes, iconic brand symbols, stamps, and giveaways are all included in this book. The transformation of the gas station from its rudimentary beginnings to the convenience stores of today is displayed alongside 400 images that include vintage film, contemporary color, and many brochures and petroliana paraphernalia.
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
Competition between rival oil corporations provided not only a learning experience for the oil corporations, but also set an example for other types of business including the advertizing industry. In the beginning, the quality of the fuel was the focus, but there came a point where there was no noticeable difference in fuel quality. Other ways were used to attract customers and encourage repeat business, which included everything from the design of buildings and the quality and range of services provided. To avoid upsetting the locals, some early gas stations built in housing estates were even designed to blend in with the surrounding houses.
Advertizing in all its forms gets a fair bit of coverage. Giveaways such as free maps, cards and stamps are all covered. I particularly remember Green Shield stamps, which were very successful for several years. Other notable advertizing campaigns include the sixties campaign to put a tiger in your tank, which I also remember well. Oil corporations learned early on that while (in those days), men drove most of the cars, women usually made the decisions about where to fill up, so a lot of advertizing was directed at women, with the emphasis being placed on the facilities that were of particular concern to them.
Refuelling is one of those mundane tasks that motorists just get on with, but the history is more interesting than one might think, as this book clearly shows.