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The Filter Bubble: How the New Personalized Web Is Changing What We Read and How We Think Reprint Edition
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“Well-timed…a powerful indictment of the current system.” — THE WALL STREET JOURNAL
“Eli Pariser is no enemy of the Internet. The 30-year-old online organizer is the former executive director and now board president of the online liberal political group MoveOn.org. But while Pariser understands the influence of the Internet, he also knows the power of online search engines and social networks to control exactly how we get information—for good and for ill.” — TIME Magazine
“[An] important new inquiry into the dangers of excessive personalization… entertaining… provocative.” — THE NEW YORK TIMES BOOK REVIEW
“Fascinating…a compelling deep-dive into the invisible algorithmic editing on the web, a world where we're being shown more of what algorithms think we want to see and less of what we should see.” — ATLANTIC.COM
“Pariser’s vision of the Internet’s near future is compelling.” — THE BOSTON GLOBE
— THE NEW YORK REVIEW OF BOOKS
About the Author
Eli Pariser is the Board President, and former Executive Director, of the 5-million member organization MoveOn.org. A pioneer in online politics, Pariser is a Senior Fellow at the Roosevelt Institute and a co-founder of Avaaz.org, one of the world’s largest citizen organizations. His op-eds have appeared in The Washington Post, The Los Angeles Times and Wall Street Journal. He grew up in Lincolnville, Me.
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The author also gives his opinion on what this means across a host of environments such as politics, news, entertainment, education, etc. Just wait for the next election!
The book started to become a little repetitive about 2/3 of the way in, and then at the end, as in so many books, really failed to engage me in a solution. I think because the solution is so obvious, but so difficult....get more people involved, the idea being that there are hundreds of millions of us regular people whereas most of the benefit of the direction of this trend is towards the rich and powerful and we need to to work together on this because Internet policies are more set in the stone and the key players get even more powerful. Unfortunately I know from personal experience that this is almost impossible. Best described by my favorite quote from Rolling Stone magazine - "Organized greed is more effective than disorganized democracy". I'm an ex-activist because I just had to stop because of the frustration of it. The business world is at least 1000x more efficient and focused. Nothing will change that it seems. I used to believe we could change it, but unfortunately I don't anymore Although I'll keep trying somehow to stay involved with those who continue to try.
Despite all this, a must read.
That being said I do feel a lot more educated on the topic after reading the book. The narrative is smooth and easy to read and even his interpretative predictions on the future of this technology are easy to imagine based on the foundation he creates for his argument.I will no longer roll my eyes when someone talks about how invasive personalization will someday be in our culture.