- Paperback: 304 pages
- Publisher: Penguin Books; Reprint edition (April 24, 2012)
- Language: English
- ISBN-10: 0143121235
- ISBN-13: 978-0143121237
- Product Dimensions: 5 x 0.8 x 7.8 inches
- Shipping Weight: 8.5 ounces (View shipping rates and policies)
- Average Customer Review: 116 customer reviews
- Amazon Best Sellers Rank: #170,696 in Books (See Top 100 in Books)
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The Filter Bubble: How the New Personalized Web Is Changing What We Read and How We Think Reprint Edition
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The author also gives his opinion on what this means across a host of environments such as politics, news, entertainment, education, etc. Just wait for the next election!
The book started to become a little repetitive about 2/3 of the way in, and then at the end, as in so many books, really failed to engage me in a solution. I think because the solution is so obvious, but so difficult....get more people involved, the idea being that there are hundreds of millions of us regular people whereas most of the benefit of the direction of this trend is towards the rich and powerful and we need to to work together on this because Internet policies are more set in the stone and the key players get even more powerful. Unfortunately I know from personal experience that this is almost impossible. Best described by my favorite quote from Rolling Stone magazine - "Organized greed is more effective than disorganized democracy". I'm an ex-activist because I just had to stop because of the frustration of it. The business world is at least 1000x more efficient and focused. Nothing will change that it seems. I used to believe we could change it, but unfortunately I don't anymore Although I'll keep trying somehow to stay involved with those who continue to try.
Despite all this, a must read.
That being said I do feel a lot more educated on the topic after reading the book. The narrative is smooth and easy to read and even his interpretative predictions on the future of this technology are easy to imagine based on the foundation he creates for his argument.I will no longer roll my eyes when someone talks about how invasive personalization will someday be in our culture.