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Finance Your Own Business: Get on the Financing Fast Track Paperback – January 5, 2016
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2016 Axiom Business Book Award Recipient in the Category "Business Theory."
"Prospective entrepreneurs and seasoned start-up veterans alike can benefit from the smart financing strategies detailed here."
- US Review of Books
- Pacific Book Review
- Kirkus Review
From the Author
Shortage of capital is the biggest challenge entrepreneurs said they face, and the most common reason they fail. This book is an absolute game changer because it teaches how to never be short of capital again. I saw countless entrepreneurs and investors run into this problem in my work as a corporate attorney. My companies, Corporate Direct and Sutton Law Center, have helped over 10,000 clients setup and maintain their businesses, real estate ventures and nonprofits.
That's the reason I, Garrett Sutton, and Credit Expert Gerri Detweiler teamed up to write, Finance Your Own Business, a guide that will help you at any stage of your business whether you're a startup, or moving to the next stage of growth and credit-building.
Gerri and I can't wait to hear what you think of the book, and if it has helped you. We would really appreciate it if you would share your thoughts by leaving a review. Thank you and here's to your success!
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They provided recommendations on how to prepare a business loan application for typical lender requirements and the math behind financial ratios. I found the chapters on how to build business credit to be excellent, along with a detailed review of the business credit reporting agencies such as Dun and Bradstreet and Experian Business Credit.
Importantly, Sutton differentiates the equity financing options between Angel and Venture capital and their advantages and disadvantages. The book is contemporary covering new and innovative financing methods such as crowd funding and peer to peer business lending. The authors provide guidance of the process of raising equity and securities laws and regulations for private placements. This information on proper corporate structuring and control is highly informative.
I most liked the entertaining real life stories of the success and failures of entrepreneurs and the pitfalls to avoid. They chapter on scams provided a sober warning on what to avoid. The Appendixes include a useful due diligence checklist, a sample private placement memorandum template and a list of business and financing resources. As a professional financial adviser involved in many business ventures, I highly recommend this for those brave enough to start or acquire a business.
However, right from the first chapter, I saw that I had approached this in entirely the wrong fashion. Financing shouldn’t have been something I was only now considering. I should have started with this as a key component of a well thought out financial plan. Like many others, I assumed that the main business aspects would need to be arranged and organized and I would figure out the financing as those issues came along. Sutton’s and Detweiler’s book showed right away that jumping into those financial tasks and issues can save a business owner time and money, but can also help to avoid potential pitfalls later.
Chapters in the book focus on how to finance your business, using credit cards as finance options, and financing retirement, among others. What I especially liked was that the advice isn’t coming solely from a finance perspective. The advice, while sound and knowledgeable, is also extremely realistic and focused on what “real” people are doing and thinking. There are sections on using family to finance, reverse mortgages, etc. The book covers topics that are relevant and timely and topics that a typical financial advisor just isn’t going to cover. Here, the advice also isn’t one-sided. A topic is given and both pluses and minuses are discussed, so the reader can get solid advice and walk away with what might fit his or her needs and business best. It’s advice that stops short of sounding like a banker pointing his or her finger at what you should be doing. Instead, it’s like sitting down with a couple of guys or gals who have done these exact things before and listening to what went right and wrong with their ventures.
The book also isn’t all advice. Dutton and Detweiler also give tips on how to do dreaded tasks, such as applying for small business loans and other avenues of finance that most people don’t know exist. If you’re considering starting your own business, this should be a required read. It’s down-to-earth writing with tips and tricks that you can take to the bank right away—literally. You’ll be smarter and more prepared after reading it and a lot of the advice is designed to get your finances figured out early so you can spend more time and money doing what you love—indulging in the passion that started the business in the first place.
While I wish I’d read Dutton’s and Detweiler’s book before I started out, I was able to immediately make some changes to make my own small business more profitable. I’ve changed banks to a lender more suited to my personal business needs and saved myself monthly charges that I thought all banks required. While this might seem like small potatoes, that small amount per month will make a big impact at the end of the year. It’s a meat-and-potatoes book that can get you started off on the right track.
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Author: Garrett Sutton, Gerri Detweiler