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How to Open & Operate a Financially Successful Personal Training Business: With Companion CD-ROM Paperback – April 1, 2008
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About the Author
John was born in Miami, Florida in 1970. He grew up in the Tampa Bay area, but attended the North Carolina School of the Arts, in Winston Salem NC, for High School. He attended Florida State University and got a Bachelor's degree in Psychology from Appalachian State University. In August of 2007, he took the plunge. John had been a social worker in child protective services for far too many years, and had been toying with the idea of being a writer. He had written for a few national magazines and received positive responses for his work. He decided to quit social work and took a chance at writing full time. Luck was on his side, as his first year he was signed to write seven books for Atlantic Publishing Company. Since then he has been writing for a number of magazines including Herb Companion, Precognito, and Winemaker Magazine as well as freelance work to create workbooks, ebooks, articles, ghost write books, blogs and much more. He is now working full time filling requests and hope to get some fiction completed and published this coming year. He freelanced for the New York Times, Bloomberg News, and Reuters. He is working on an upcoming book about his adventures covering the John Edward's trial.
Top customer reviews
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Peragine begins with a basic breakdown of what the personal trainer field requires, in terms of background, personality and knowledge base. He goes on to an exhaustive yet easy-to-follow series of steps for planning out how to go about creating a business plan, followed by detailed examinations of different approaches to incorporation (sole proprietorships, LLCs, etc.), basic business practices, various legal and financial forms and so on. After laying down a solid foundation, he follows up with several case studies of practicing personal trainers, including contact information, who are putting their knowledge to use in the field now. Best of all, this prodigiously informative guide is written in a clear and sensible fashion; Peragine's writing style is informative but informal, and takes every chance to explain difficult or novel concepts in layman's terms.
The only caveat that stops this book from achieving a perfect rating is that the manuscript needs another trip to the copy editor's desk. There were numerous examples of misspellings (the word "particular" is a frequent victim here) and grammatical misconstructions that a basic spell checker should have caught, in addition to several spacing errors and a section in one of the appendices where material is duplicated verbatim from a previous page. However, if one can overlook the occasional errors in the copy, Peragine's detailed guide to starting a personal trainer business has a wealth of good sense and assistance to offer to any entrepreneur.
This text clearly explains every step in the process; however, the order in which the reader should complete the steps is not as clear creating some repetition. Topics include business administration, professional certification, business plan development, business taxes and personal training ethics. This book also supplies useful worksheets, case studies, links and tips giving the reader an accurate picture of the requirement for success not only as a business owner but also as a personal trainer throughout the business lifecycle.
While the discussion of business plans seemed to come too early in the text, making for a hefty first chapter, Peragine provides a thorough reference manual that carefully details what is necessary to build a successful personal training business.
More than motivational business fluff, Peragine leads the reader to internally examine his or her suitability to a career in personal training. He addresses the qualifications for successfully running a business, delineating positives and negatives. He tackles issues such as writing and implementing a business plan with step by step instructions and suggestions, the different licensing avenues available, how to advertise, how to set up a website, and how to talk to clients.
For the experienced trainer, Peragine explains how to establish a solid business, and evaluate business performance with questionnaires, forms, and lists that provide continuous support. An excellent resource for any business owner involved in personal services, Peragine's guide satisfies an important need regarding business aspects of personal training. If you are considering a career in personal training, are already engaged in personal training, or are considering any personal services business, Peragine's guide is invaluable.
Most recent customer reviews
This book is the most basic of basics. Unless you have NEVER ran a business and have NO business sense, it is NOT worth...Read more
In an easy-to-read format, How to Open & Operate a Financially Successful...Read more