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The Finch Effect: The Five Strategies to Adapt and Thrive in Your Working Life Hardcover – May 22, 2012
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“Every chapter of this book is worth it, but the last chapter sets the whole thing ablaze. Read this.”
—Chris Brogan, president, Human Business Works; and bestselling author, Trust Agents and Social Media 101
“In this chaotic day and age, merely ‘adapting to change’ is woefully inadequate. In this powerful book, Carson gives us the keys to thriving and succeeding in this and all economies—and that beats adaptation any day.”
—Steve Farber, author, The Radical Leap Re-Energized
“If you fail to prepare, you prepare to fail. Nacie Carson’s The Finch Effect provides solid ideas and strategies on how to adapt your career in a new professional paradigm through both preparation and action.”
—Carol Roth, business strategist; New York Times bestselling author, The Entrepreneur Equation
“Unless you’ve been living in a cave with no access to the internet, you no doubt have witnessed our world being turned on its head. The business environment no longer favors people looking for security, loyalty, and certainly not a pension. The Finch Effect sheds light on what traits allow people to thrive in today’s economic environment, how to adapt these traits, and how to evolve faster to prepare for the next big shift!”
—John Haydon, founder, Inbound Zombie; author, Facebook Marketing for Dummies
“Nacie Carson brings a fresh mindset and solid experience to show us how to win again in times of vocational Darwinism and the ‘gig economy.’ Her ability to distill ideas and support them with situations and stories we all recognize makes The Finch Effect a crucial tool for taking back control of our businesses, our careers, and our lives.”
—Liz Strauss, social business strategist; author, Successful-Blog
From the Inside Flap
"The collision of chronically high unemployment with an expanding global workforce (among other factors) has turned the American job market into an ongoing survival-of-the-fittest scenario where professionals have a clear choice: evolve their careers or risk career extinction."
—From Chapter One
In On the Origin of Species, Charles Darwin famously observed that the beaks of each generation of Galapagos Island finches change to accommodate shifting food resources, allowing the birds to survive by adapting their capabilities to the new environment. Today's business people should take note: in the post-crisis economy, counting on traditional career strategies spells professional extinction. But for those willing to adapt and take their career fates in hand, there are tremendous opportunities ahead.
In this breakthrough resource, career expert Nacie Carson shares a set of five strategies, the "Finch Effect" (named in honor of Darwin's avian inspirations), that helps professionals at any stage of their career to not only survive changes in the world of work but to thrive on them:
Adopt a gig mindset: Stop waiting for the job market to "go back to normal" and instead reframe your perspective to create new—and more interesting—career ladders.
Identify Your Professional Value: Isolate, differentiate, and leverage what makes you stand out from other professionals.
Cultivate Your Skills: Identify how to develop the skills central to your new professional brand to their highest potential.
Nurture Your Social Network: Learn to craft, package, and communicate your adaptive professional brand through social media—or learn to do it better.
Harness Your Entrepreneurial Energy: Build and employ entrepreneurial skills andtactics to optimize your position in the new world of work.
The Finch Effect is filled with the strategiesand information you need to earn big, achieve your potential, and remain at the top of thework food chain.
Top Customer Reviews
There are three things about this book that really set it apart from others in the genre:
1. Specificity: this book is filled with specific, actionable suggestions and tips. So many career books speak only in the most general terms. As I read, I found myself slotting my personal attributes and career goals into the five steps.
2. Inspiration: Nacie has a wonderful voice. Never patronizing or defeatist, her realistic analysis of the changing job market and tips for adaptability challenge and inspire the reader.
3. Versatility: the steps and advice presented in The Finch Effect are applicable to all ages and career paths. The anecdotes and examples provided show how different people have utilized these ideas and taken action to improve their careers and quality of life. It doesn't matter if you're 20-something or 60-something; you can adapt like Darwin's finches!
I devoured this book. It doesn't present a pie in the sky view of career advancement. Rather, it is realistic, straightforward and actionable. I was energized and inspired when I finished.
Ms. Carson has hit the nail on the head for creating my personal brand in this new era--taking the personal brand movement up a level (or two) by describing AND showing us how to create an "adaptable professional brand". As a consultant I really appreciate and can use her advice. I have been doing branding for years and still learned new ideas and tips. Well done.
Plus, anyone will benefit from this book, from college students to successful business executives. Enjoy!
Young professionals need a keen awareness and ability to adapt and innovate over the courses of their young careers, but sadly, the vast majority assume a passive role. The world has changed and so has the nature of business: career paths are not as straight-and-narrow as they once were, and professionals are rewarded for adapting their skills and interests based upon the rapidly changing circumstances of the modern business environment.
One of those "seldom taught" aspects of higher education, The Finch Effect uses basic evolutionary principles to help teach the reader very applicable and "real-world" career skills on personal adapability, change and growth.
Whether recent college graduates or young professionals who have spent a few years already working in the modern post-recession economy, young men and women desperately need to learn the lessons within The Finch Effect to learn career adaptability and the benefits of personal evolution -- on both a business level, and a personal level.
The writing is exceptional. I don't remember the last time I read a book that was written this well. Nacie's style and eloquence are second to none. Beyond that, the way the book is organized is, in one word, perfect.
Style and organization aside, I'd like to make two other observations.
1. This book is unique. Nacie is the first person I have found to not only address the current shifts in the job market and supply evidence of how things are changing, but also tell you what you can do about it in a tightly packaged book.
That Nacie did this first, and did it so well, is unfortunate for other authors (who would be foolish to try to compete), but is very fortunate for us readers.
2. The content is freakishly useful. This isn't just another pep rally for people who are out of work, saying "you can do it! Just keep trying!" Besides just being a great read, this book is a practical guide. It gives you steps you can take today to better position yourself for success in the changing economy.
It includes practical tips and specific exercises to help you:
-enter the world of freelance work and the "gig economy," or improve your current position
-demonstrate to prospective employers and clients why they should hire you
-hit the high points of networking
(I really like the questions she prompts you to ask yourself. She asks in a way that gets you to come up with answers you actually believe. If an employer or prospect asks "why should we hire you?" and you actually believe the answer you give, you'll be a lot better off than if you just tell them what you think they want to hear.Read more ›
Most Recent Customer Reviews
A few years ago, one of my coworkers left his job for a new opportunity. The company never hired a replacement for him. Shortly after he left, I left. Read morePublished on December 4, 2013 by JoeC
The author provides practical tips for surviving in the new Gig economy. Gone are the days of working for only one company. Read morePublished on December 9, 2012 by Gail Radcliffe
I am currently looking for independent sales agents to sell my advertising and marketing product and services suite. Read morePublished on December 5, 2012 by Michael B. Bussiere
Nacie has a light and approachable style and she infuses that into all of her writing. I have managed to devour my fair share of career books but The Finch Effect stood out for... Read morePublished on October 19, 2012 by Melani Clare Ward
I just finished the book, The Finch Effect: The Five Strategies to Adapt and Thrive in Your Working Life, by Nacie Carson. Read morePublished on October 16, 2012 by Drew A. Tewell
If you're reading this review, then chances are good that you're wondering what's next for your career. Read morePublished on October 2, 2012 by S. Elizabeth Marshall