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Find a Job Through Social Networking: Use LinkedIn, Twitter, Facebook, Blogs and More to Advance Your Career Paperback – October 1, 2010
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From the Back Cover
Find a Job Through Social Networking helps individuals maximize online networking for job search and career success by showing them where, how, and why they can benefit from making professional connections online.
About the Author
Diane Crompton brings more than 15 years experience in career-transition services, recruiting, education, and consulting. She has coached professionals at all levels from a wide range of functional and industry backgrounds and with varying career objectives, including self-employment.
Ellen Sautter has provided career transition support to tens of thousands of clients of all backgrounds including professionals and executives. She is a Senior Career Management Consultant with Right Management and has nearly 20 years experience as a career coach in the career-transition industry.
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Even if you have a steady job, it's important to network because you never know what's around the corner. This is the best book of it's kind. In today's economy, even if you have a steady job, it's a must on everyone's bookshelf or Kindle.
Contrast that with the advice that Diane Crompton and Ellen Sautter put forth in "Find a Job Through Social Networking." They outline the benefits of being online and having a social networking presence. They explain how to market yourself online and ensure your identity is what you want it to be (and how to fix it if it isn't). They urge you to cultivate a full-service network populated with STARS: strategists, targets, allied forces, role models and supporters. Incidentally, most of the employees I asked the coffee meeting question said they'd be receptive to facilitating a LinkedIn introduction when given a polite, well-thought-out request.
The authors cover the biggies -- LinkedIn, Facebook and Twitter -- as well as XING, Ryze, Viadeo, Ecademy and others. The book doesn't mention BranchOut, but given the service's newness and fledgling status, that's not unexpected.
Now that I've finished the book, I'm working through the action items that I had noted as I worked my way through. I haven't felt this energized or empowered since reading Jay Conrad Levinson and David E. Perry's Guerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job (Paperback) last year, when my job search was more passive. Crompton and Sautter know their stuff, and they've written a winner for the modern-day job hunter here.
I wanted to help give my blog (ecoMomical Me) a boost and learn how to connect with other bloggers and companies to help me reach my goals. Find a Job Through Social Networking helped me first identify my networking goals and then showed me how to accomplish those using social networking. I had already established a small presence on LinkedIn and Twitter and with a degree in digital media I was surprised that I learned small little things that I had no clue about, such as changing my LinkedIn URL. I was also introduced to Google Alerts which has helped me stay on top of new and coming trends.
I shared some information from the book with my husband who is currently unemployed and he began to put some of the information into practice. If you know my husband... he needs to stay as far away from computers as possible! He barely knows how to turn the computer on! But with some direction from Find a Job Through Social Networking and a little coaching from myself, he was able to set up his own LinkedIn account and more. I am happy to report that last week my husband received a call from a recruiter who spotted his resume online! It just so happens that my husband had applied for a different position (his dream job) with the same company the recruiter was working with, so my husband asked the recruiter about the position. After several days the recruited called to let us know that the position was still available and apparently his resume had been overlooked. The recruiter stated that, this is a problem with lots of companies. They can easily overlook resumes including those like my husbands that meet all the qualifications requested! That reminded me of the space scenario referred to in Diane & Ellen's book. You can't just rely on sending your resume you must find ways to network your way into the company!
Regardless of your level of computer/internet/media experience I think everyone can find something useful in this book!