- Audible Audio Edition
- Listening Length: 4 hours and 56 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: Penguin Audio
- Audible.com Release Date: September 5, 2017
- Whispersync for Voice: Ready
- Language: English
- ASIN: B074F33DYD
- Amazon Best Sellers Rank:
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Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team Audiobook – Unabridged
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The man has a theme. He calls it the Golden Circle: Why—How—What. Why is the reason. How is the means. What is the result. They all have to be in balance, driven by the why, and when they are, you will achieve authenticity and success.
The theme hasn’t changed. In terms of the Start with Why concept itself, you’ll find little new here. Find Your Why is a how-to. Sinek and his team, Peter Docker and David Mead, and Docker and Mead in particular, provide a detailed guide to defining and sharing the why, how, and what within an actual organization, using the process they have refined through extensive use to help companies apply the original Sinek concept. (There is a refresher for those who haven’t read Start with Why or viewed the Ted talk.)
As the authors state, “That’s the reason this book exists. If Start with Why makes the case for the WHY, Find Your Why provides the steps to show people how to actually do it.” And it does a good job at achieving that goal.
To those who have been in the organizational world for a while, a lot of this will sound a lot like past initiatives to define mission, values, strategy, and tactics, or some combination of those concepts, however you define them. The Start With Why Team, as they refer to themselves, openly discusses that later in the book.
The language is different. And so are the priorities and the focus. Values, as most organizations define them, and as the Why Team points out, are really just ideals. They aren’t actionable. And they’re right.
It would be a disservice, therefore, to characterize the Why program as more of the same, either more of the 2009 TED talk or more of the overlapping programs many other consultants have promoted over the years. This is more than just another of the 32 flavors of Colgate toothpaste that Sinek refers to in Start with Why. And that’s because he always goes back to why. And that’s the magic.
So, if you are responsible for developing engagement, strategy, or similar programs for your company, I would consider this a must read. If that’s not what you need, there is still plenty of value to the book. Sinek and his team are clearly impassioned. The writing is very fluid. And when it comes to WHY, you can’t get too much of a good thing.
This book is directed at addressing that gap.
The book is rather short, and an easy read. In essence, its message is:
1. There are two kinds of why discovery processes - one for individuals and one for groups
2. Both of them work the same way: look to your formative experiences and figure out the themes, and what was significant. Then distill that into your 'why'.
The authors provided a fairly high level process for doing that.
INDIVIDUALS: FINDING YOUR WHY
I think overall the book follows a good approach for helping you find your purpose or 'why.' I did feel though that the nuts and bolts of the process could have been further elaborated in parts of the individual 'why' discovery process, with additional questions and exercises to help guide people through the process.
ORGANISATIONS: FINDING YOUR WHY
The book provided a good run-through of the steps of facilitating a purpose-discovery workshop.
I think that there are other books that go into greater depth around the processes of finding your individual why and the process of finding an organisation or group's why. But this book is a good starting point.
If you are completely new to 'finding your why' this book provides a short, accessible guide to how to do that and the process is solid.
If you are looking for more depth around your why, you may find exploring other treatments of this topic provide greater depth and additional perspective.
I enjoyed Start With WHY even if it wasn't perfect. One of my complaints was that it had me excited about starting with my WHY but didn't have a lot of information about how to do so. That was unfortunately reserved for this drivel.
First of all, other than the forward it's not really written by Simon Sinek. It's written by partners in his business. That doesn't matter so much other than being a little misleading. It wouldn't matter at all if the content were decent.
Second, the book basically boils down to this:
1. Find someone who you trust enough to tell personal stories, but not someone you know well enough that they will have heard the stories already.
Because apparently the people you trust the most are the ones you have not told anything about yourself.
2. Tell these people a handful of stories from your life.
3. Ask these people to find themes running through the stories.
4. Take some of the themes as your WHY and other themes as your HOW
5. Live a meaningful life.
I wish I were kidding about this, but the book really does include one short chapter about finding your personal why (it includes two other chapters about finding organizational / team WHYs) that instructs you to talk about yourself briefly to someone and then have them tell you your purpose in life.
I can only assume that when the authors told their stories to semi-strangers the WHY they got back in return was "To publish trash so that they can earn extra money on book sales."
Definitely do not buy this.
Most recent customer reviews
If you need help to understand why you do what you do, buy this book.