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Finding The Right Message: How to turn voice of customer research into irresistible website copy Paperback – February 15, 2016

4.9 out of 5 stars 42 ratings

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Editorial Reviews

About the Author

Jen Havice is a conversion-centered copywriter and optimizer who helps businesses articulate their messaging and sell more with better performing websites. She has worked with companies all over the world, improving conversion rates with a combination of data driven research and an emphasis on a brand's personality. Her new book, Finding The Right Message, is the go-to guide on conducting voice of customer research and applying it to your website copy. She shares a practical approach to getting at the most important messages your small business customers care about with examples from the online marketing trenches of what works and what doesn't. When Jen's not chasing after three large dogs and two larger horses, you'll find her tapping away at her laptop with a strong cup of Peet's coffee by her side. Jen and her husband call the Twin Cities home, or as she affectionately likes to call it, the Land of 10,000 Hot Dishes. You can check out her website at www.makementionmedia.com or follow her on Twitter @jenhavice.

Product details

  • Item Weight : 6.4 ounces
  • Paperback : 104 pages
  • ISBN-10 : 1530081882
  • ISBN-13 : 978-1530081882
  • Dimensions : 6 x 0.24 x 9 inches
  • Publisher : CreateSpace Independent Publishing Platform (February 15, 2016)
  • Language: : English
  • Customer Reviews:
    4.9 out of 5 stars 42 ratings

Customer reviews

4.9 out of 5 stars
4.9 out of 5
42 global ratings
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4 star
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2 star 0% (0%) 0%
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Reviewed in the United States on March 25, 2018
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Reviewed in the United States on February 26, 2018
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Reviewed in the United States on March 2, 2019
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Reviewed in the United States on March 16, 2016
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Reviewed in the United States on March 14, 2016
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Top reviews from other countries

Henneke
5.0 out of 5 stars A practical, easy to read guide to writing high-converting copy
Reviewed in the United Kingdom on March 15, 2016
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One person found this helpful
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JHJE
5.0 out of 5 stars Vital for any copywriter
Reviewed in the United Kingdom on January 15, 2019
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Amazon Customer
5.0 out of 5 stars Fantastic resource; highly recommended.
Reviewed in Canada on January 23, 2017
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Rosserva
5.0 out of 5 stars Un ebook actionable: utilissimo
Reviewed in Italy on May 3, 2016
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Amazon Customer
5.0 out of 5 stars Great Read
Reviewed in Canada on November 23, 2018
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