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Finding Your Frequency: How to Broadcast Yourself and Your Message Paperback – April 12, 2016
"Warlight" by Michael Ondaatje
A dramatic coming-of-age story set in the decade after World War II, "Warlight" is the mesmerizing new novel from the best-selling author of "The English Patient." Pre-order today
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Actually, much of it is a disappointment. There is a TON of white space, so not a lot of information. There is a ton of, "We'll talk about that later" and then when you get to it, information is sparse. I didn't think it was a step by step. It is more of a bullet list. Still, if you know nothing, it's a good place to start to give you an outline of what's it's like to host a radio show. There are a lot of current references for how to make your show easier. It's in book form so the data is all together and easy to find.
The book is 132 pages. Much of it is white space. There are personal stories and high fives to people in the industry. There is zero sales pitch for any products or services (which I love), but at the end of every chapter is call to action to go to his website to get free worksheets. There is no direct link for this in the book. There is no "free worksheets" tab on his website. I have been all through the site. It appears you have to give him your email address to get the newsletter. Not 100% sure about whether or not that is the free work sheets he's talking about. I feel a bit snookered.
The pitch for the book said, " Jeff Spenard delivers the nuts and bolts of finding and mindfully exploiting your own voice for good and profit. Finding Your Frequency is a must have for new and experienced radio and tv hosts seeking to increase their audience, improve their content and monetize their shows." Does it deliver?
I thought "finding and mindfully exploiting your voice" meant branding. Narrowing down your vision to a niche. It didn't do that.
..."for profit" - it's really slim on that. It's like it's totally possible to make money blogging, but not many people succeed at that. The resources listed here for making your show profitable are the same ones you find everywhere.
I don't think there is anything here that is going to help you increase your audience and improve your content. It will help you to monetize your show, but "money" could be $1.
Was it worth $13. Yes, for convenience. I am not blown away though. I would not hire this guy to do more for me based on this. I wouldn't let this be the only book I used to jump in either.
As someone who has a lot of experience broadcasting I found it useful as a refresher, but more importantly there are what I would call "nuggets" in there. Like little goldmines of stuff the old pro would overlook.
It's pretty damn good for a radio guy to write a book!