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Kindle Fire - Includes Special Offers (Previous Generation - 2nd)

4.4 4.4 out of 5 stars 11,626 ratings

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  • 40% faster performance than the first generation Kindle Fire, with new processor, longer battery life, and twice the memory
  • Over 27 million movies, TV shows, songs, magazines, books, audiobooks, and popular apps and games
  • Fast web browsing over built-in Wi-Fi
  • Integrated support for Facebook, Twitter, Gmail, Hotmail, Yahoo!, and more, as well as Exchange calendar, contacts, and email

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Customer reviews

4.4 out of 5 stars
11,626 global ratings

Customers say

Customers like the quality, ease of use, value, and size of the Amazon tablet. For example, they mention it's easy to read the text, has a simple layout, and is worth the price. Some are also satisfied with the color. That said, some complain about the battery life.

AI-generated from the text of customer reviews

2,273 customers mention "Quality"2,082 positive191 negative

Customers are satisfied with the quality of the tablet. They mention that it works well, is sturdy, and is built to do well. Some say that it's a great starting device for beginners and a good tool for studying.

"...They do work really, really well, though.Through your Amazon account:..." Read more

"...books pre-loaded on the device to test reading, and the quality is just as wonderful! Very very easy to read the text...." Read more

"...6 stars.- FIRE GEN 2 Still a high quality screen. I'd same the same or better than any other high end tablet on the market.-..." Read more

"...I have also found that the kindle reader works much better on the kindle fire than what it had worked on my tablet...." Read more

2,166 customers mention "Ease of use"1,696 positive470 negative

Customers find the tablet easy to use. They say it's simple and easy to set up and get working. They also say turning pages is pretty darn easy and that immersion reading is super-easy to use, and that there are a ton of free books and educational games for children of all ages on the tablet.

"...In my opinion, this application and its ease of use along with the price point makes the Kindle Fire the best option for tablets for children by far." Read more

"...I find it very user friendly, and I'm not concerned that my 5 year old wont know how to use it. I love the Cloud part of this device...." Read more

"...FREETIME: BOTH This is a widely requested feature that allows multiple users (i.e. kids) to log in and have their own customized tablet experience...." Read more

"...They have an amazing assortment of free books and are easily compatible with the library system to receive free e books from the library too...." Read more

1,156 customers mention "Value"1,047 positive109 negative

Customers appreciate the value of the Kindle. They say the books are worth the price, the apps are great, and the special offers aren't a bother. They also mention that the e-book reader is an amazing deal and has many free and fun apps for adults and children. Customers also appreciate the troubleshooting tool and the free ebooks.

"...In my opinion, this application and its ease of use along with the price point makes the Kindle Fire the best option for tablets for children by far." Read more

"...I am extremely impressed with the quality of the product for such a low price...." Read more

"...Kindles are made -and sold at a highly discounted price- to allow you to purchase media from Amazon...." Read more

"...I think that the KINDLE FIRE IS A GOOD VALUE FOR THE MONEY SPENT." Read more

782 customers mention "Size"713 positive69 negative

Customers are happy with the size and weight of the tablet. They mention that it's super portable, and the keyboard is more compact. They also say that books take up very little space and can be redownloaded. Customers are also happy that the tablet fits in their same case.

"...I feel like they are for the most part safe for my kids and yet tailored to them...." Read more

"...It really is a great little tablet, especially for kids...." Read more

"...screen, better sound, bluetooth, it's faster, thinner and lighter than the Fire...." Read more

"...For one it is much lighter than the tablet that I was using...." Read more

666 customers mention "Color"650 positive16 negative

Customers are satisfied with the color of the tablet. They mention that the screen is beautiful, the touchscreen is nicely responsive, and the sound is great. They also appreciate the pretty pictures of covers and the graphics are awesome. Overall, most are happy with the tablet's color and visual features.

"...The picture quality is simply amazing. The video quality is crisp and the dual speakers are just awesome...." Read more

"...sleeker look and more comfortable to hold.- FIRE GEN 2 is heavier and 'boxier' built to more fit existing covers I guess...." Read more

"...with the special offers but even on my children's kindle I find them tasteful and not obtustive.Issues:..." Read more

"...The design is very sleek and although most people complain about weight, it really isn't that bad...." Read more

595 customers mention "Apps"344 positive251 negative

Customers are mixed about the apps. Some mention that there are many free apps, like newspapers, that will be wonderful. They also appreciate the variety of apps available. However, some say that there's a limited app selection, and that the free app offerings aren't all that impressive.

"...I have found many free apps in the store that I can use. Amazon also offers a different free app each day...." Read more

"...The Kindle Fire (first generation) was notorious for not playing well with many Android apps...." Read more

"...I love the free apps, I have since purchased the full version of some of them...." Read more

"...-generation does not accept flash player video files so you cannot play videos from websites. This includes the video reviews on Amazon...." Read more

741 customers mention "Battery life"169 positive572 negative

Customers are dissatisfied with the battery life of the tablet. They mention that it's not great, it depends on the brightness, and it lasts less than a day with heavy use. Some say that the internal battery issue is a major con.

"...The Fire, by contrast, lasts less than a day with heavy use, even when Wi-Fi is turned off and I'm only reading Kindle books...." Read more

"...The replacement was great, until I realized it wouldn't hold a charge for a fraction of the time the first one did...." Read more

"...having the issues with the Kindles charging port and quickly DYING battery situation. The responses I received were LESS than appreciated...." Read more

"...You also get double the memory, better wifi and over 2 hours more battery life. All for $40...." Read more

730 customers mention "Charging"29 positive701 negative

Customers are dissatisfied with the charging of the tablet. They mention that it doesn't come with a charger, wall charger, or power adapter.

"...If you plug the USB into a laptop, it charges VERY VERY slowly BUT if you drop down to the notification screen on the Kindle, it does proactively..." Read more

"...NOTE: IT DOES NOT COME WITH A WALL WORT CHARGER It comes with a micro USB cable that can be used with your existing USB wall worts...." Read more

"...1. No block/wall charger...." Read more

"...Oddly in the same week my 3rd Kindle Fire stopped being able to charge. We used what was left of the power in my kindle fire to contact the..." Read more

Lanes kindell
5 out of 5 stars
Lanes kindell
Love playing texas poker, reading email..etc...
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Top reviews from the United States

Reviewed in the United States on December 26, 2012
I have recently purchased four Kindle Fire 7" tablets for my four children, although I am sharing a Fire with my youngest. If I were to give them a broad review, I would say that we love everything about them. What really sold me on the Kindle Fire, however, (I also considered several other Android tablets before purchasing these) was the ability to set parental controls on the device and through Freetime. I've spoken to a few other parents who weren't aware of the new Kindle Freetime features, so I thought I'd write down quickly what you can do to help make your Kindle safer for your child to use. There are multiple layers of protection on the Kindle Fire -- through your Amazon account, through the device itself, and through Kindle Freetime. Please note that these steps aren't a substitute for parental supervision. They do work really, really well, though.

Through your Amazon account:
The easiest way to ensure that your child can't access or purchase your content through your Amazon account is to set up a separate account. Keep in mind, though, that if you set up a separate account you'll have to pay again for apps and content you'd also like to use on your account. So, if both you and your child have a Kindle and you both want to play "Where's My Perry," you'll have to buy it twice, once on each account. Because I am sharing a Kindle with my youngest daughter, I chose to link all of our Kindles to my account so that I would only have to pay once. If you do this, consider turning off "one click" ordering on your Amazon account. That way, if your child does somehow circumvent the Freetime and device parental controls (which is fairly difficult), he or she still won't be able to purchase anything without a credit card or paypal account (and if your child has access to a paypal account, perhaps THEY should be teaching YOU to use how to use a Kindle). ;-)

Through the device:
Your new Kindle will turn on as soon as you plug it in. While it is charging, swipe to unlock the screen. Register your Kindle to whatever Amazon account you want it connected to. When your Kindle asks if you'd like to link to a facebook or twitter account, opt out; obviously you don't want your child posting to facebook. You'll have to decide whether you want to add an email account. Because I am sharing my Kindle with my daughter, I added my gmail account so that I can check it from the device. That's not the safest bet, but I trust the device parental controls and Freetime to protect her from that. Next, when you get to the home screen, scroll on through the initial tutorial, or skip it if you already know how to use a Kindle. Now for the nitty gritty; pull down from the top to reveal the "Settings" menu. Click "More" (the plus sign icon) and then touch "Parental Controls." Touch "On." You will need to set up a password for all future parental controls on the device. Pick something you'll remember, because if you forget it, you'll have to do a hard reset to your device to get a chance to set the password again. Also, make sure you check the "Hide Password" box so no little eyes can watch what you type -- this box will stay checked in the future. Next, make sure that the Web Browser and the Email, Contacts, and Calendars are on "Blocked." Password Protect Purchases (this one is super important!) and Password Protect Video Playback should be set to "On." You can go a step further and block certain types of content by touching the "Block and Unblock Content Types." All that stuff is up to you. Next, you can Password Protect your wifi toggle and Location-Based Services (LBS) by checking "On" for both. Once you have these controls set, you can then turn them off when YOU want to use the Kindle. You will need to enter your password first to enter the Parental Controls menu and then again to change the setting to "Off." Another thing to think about if you're really worried about your child accessing inappropriate content or even seeing pictures of it on the device itself (some book covers are not exactly appropriate for little eyes) is your Carousel. Your most recent activity on the Kindle remains on your Carousel. When you turn on the Kindle -- if you don't have Freetime activated -- this will pop up as your home screen. So, if you're doing something you really don't want your kids to see on the Kindle, go ahead and press and hold on that activity's icon and remove it from the carousel. You'll have to do this EVERY time you engage in that activity, or open that book, however, so be aware. These are ways that you can set some parental controls on the device, but because of the nature of the Carousel and the way the Kindle presents purchased content that's available on the cloud even though it's not downloaded to the device, you should consider using Freetime on your Kindle.

Through Freetime:
Freetime is an amazing application. It allows your child to essentially have his or her own Kindle, with his or her own Carousel and Favorites, and with access only to content that you specify. Freetime is a free app that is installed automatically on Version 10.2.4. However, when you get your Kindle, it might not necessarily be using that operating system. If your Kindle is new, allow it to charge to around 85%, and it will do an automatic system update. After that, you should see Freetime as an App on your device. If your Kindle is updated (to check, pull down the settings menu, touch "Device," and then "About"), but you still don't see Freetime, pull down the Settings menu and then push "Sync." Alright, once you have Freetime successfully installed, open it up. It's going to give you the option of signing up one child or multiple children for the Freetime Unlimited option. Freetime Unlimited is a good deal, but it's not for everyone. I use it with my kids, but it's up to you. Next, Freetime will prompt you to enter your child's/children's information to create profiles for them. You'll enter their name, their gender, their birthday, and pick an icon for them. You can enter all children who will be associated with your account this one time, whether they'll be using different Kindles or sharing a Kindle. This information will stay with your Amazon account, not with the device; this means that I can actually set up and control my four children's Freetime profiles that they use on THEIR Kindles from MY Kindle, since they are all registered to my account. This also means that your children can have their own individual home screens and settings even if they all share one Kindle. After you set up profiles, you are taken to a screen that has your children's Icons and options for you. This is the Parent Settings menu. From there, click the "Manage Content and Subscriptions" icon. You'll have to enter the parental controls password you set for the device earlier. From here you can add titles to your children's library -- essentially, you select what on the device your child can access when Freetime is running. Click on "Add Titles to _______'s Library," and you will be able to individually select what books, videos, and apps your child can use or even see as available. Note that when you add a new book, video, or app to your device, you will have to go through this process to allow your child to access it in Freetime. Once you've selected content, click the "Back" arrow until you're at the Parent Settings screen again. Now click on the "Daily Time Limits" icon -- it's a little alarm clock. Again, you'll have to enter your password. Now you'll see your children's profiles again. Click on one, and toggle the "Set Time Limits" option to "On." Then set your time limits. You can simply set total screen time or make the limits content-specific. When you're done, head back to the Parent Settings screen. You'll notice there's a "Manage Child Profiles" icon. By touching that, you can add or remove profiles, and you can also touch a child's name to alter their accessible content and time limits. The "More" icon does more of the same, with one exception -- it also lists "Kindle Fire Settings" as an option in its menu. By touching this, you can change the Kindle Fire device settings I mentioned above -- after entering your password, of course. Now that you've got that all set up, touch a child's icon and head into their own personal Freetime home screen. You'll notice that the top left of the Kindle (when held horizontally -- Freetime does not give the option of holding the device vertically, although some apps accessible within Freetime do) no longer says that this is your Kindle. It says that it is the child's Kindle. Cute, right? Now, one thing that I did for my children, since I do use Freetime Unlimited, was to add a few things I knew they would like to their "Favorites." Your child can access this screen by pressing the star on the lower right. They can access their home screen -- their Carousel -- by pressing the "Home" icon, just like you would to access your Carousel outside of Freetime. When your child is in Freetime, he or she cannot access anything that you didn't give them permission to access, and content that's part of your cloud account will not show up as available like it would on the Kindle outside of Freetime. Ads WILL show up in apps, however, and ads may or may not be child-appropriate, so be aware of that. However, if your child clicks on that ad, access to the browser is blocked. To exit Freetime, pull down what would be the settings menu if you weren't in Freetime, and touch "Exit." You will have to enter your password, of course. If you want Freetime to pop up when your child turns on the Kindle again, DON'T exit -- simply shut down while inside of Freetime. If you are in Freetime when you shut down, the Kindle will restart in Freetime when it is turned on again -- on the same profile it was on before. So remember, if you exit Freetime to use the Kindle yourself but would like Freetime to be open when your child picks the device up again, be sure to start Freetime once more before turning the device off.

I love our Kindles and my children love them, too, and now that Kindle Freetime is available, free, and installed on the devices, I feel like they are for the most part safe for my kids and yet tailored to them. My children honestly feel like they have their own tablets and not that they are just using mine. They can set their own favorites and control their own Carousel, and they enjoy being able to do that. If you're not already using Freetime and are uncomfortable with allowing your child to navigate a tablet without constant supervision, give it a try. In my opinion, this application and its ease of use along with the price point makes the Kindle Fire the best option for tablets for children by far.
Reviewed in the United States on November 29, 2012
I bought the Kindle Fire for my 5 year old son. I was going to get him a childs tablet for Christmas, but this was on sale for almost the same price. I decided I would get him a real tablet with a better range of games, books and overall better quality.

I bought the Kindle on Cyber Monday, and paid for 2 day shipping. I bought it around 2PM, and received it the next day by 10AM. I was incredibly impressed with how fast I received the product.

Before getting the Kindle, I read a review that there wasn't a paper "Getting Started" guide in the packaging. That review also went on to say that they had trouble navigating and figuring out how to use the Kindle. When I received the Kindle, it didn't have the guide. It only came with the Kindle and the USB cord. Having a smart phone, I wasn't too concerned because I know the basic functions of a touch screen. When you start the kindle, it walks you through a "Tips and Ticks" start up feature. When you get to the main screen, there is a getting started guide in the carousel of "Apps" to choose from. I applaud Amazon for being green! That's a great place to put the guide, and you wont' have to worry about losing it! I, personally, found the Kindle very easy to navigate without using the guide.

It does not come with a wall charger, but I used my iPhone charger and it works just fine 9 (and fast) in charging the Kindle. If you plug the USB into a laptop, it charges VERY VERY slowly BUT if you drop down to the notification screen on the Kindle, it does proactively tell you that it's connected to a low power supply and it'll charge slowly. It also tells you that while it's connected to the low power supply, it won't charge while the Kindle is in use.

Overall, I found the set up process very easy and seamless. I was able to start downloading within minutes of setting up. The picture quality is simply amazing. The video quality is crisp and the dual speakers are just awesome. I brought up one of the free books pre-loaded on the device to test reading, and the quality is just as wonderful! Very very easy to read the text. The touch quality is just as great as the rest of the features, it's not slow or spastic. I am extremely impressed with the quality of the product for such a low price.

It really is a great little tablet, especially for kids. I find it very user friendly, and I'm not concerned that my 5 year old wont know how to use it. I love the Cloud part of this device. It makes pictures/videos/music accessible without having to store it on your device (keeping memory free). If you're thinking of getting your little one a tablet, I really encourage you to get the Kindle Fire 7" or Kindle Fire HD 7", because it's perfect. Save your time, money and the headache of getting a child's tablet(having to connect it to the computer to remove and add things.. eck.). You'll get more bang for your buck with the Kindle and you will not be disappointed!

Or if you're thinking about getting this for yourself, I would definitely encourage it as well! I love it! I was having fun playing with it.

Nicely done, Amazon. As always, you've made me a very happy customer!
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