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Fish: A Proven Way to Boost Morale and Improve Results Hardcover – March 8, 2000
| Stephen C. Lundin (Author) Find all the books, read about the author, and more. See search results for this author |
| Harry Paul (Author) Find all the books, read about the author, and more. See search results for this author |
| John Christensen (Author) Find all the books, read about the author, and more. See search results for this author |
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In this engrossing parable, a fictional manager is charged with the responsibility of turning a chronically unenthusiastic and unhelpful department into an effective team. Across the street from her office is Seattle's very real Pike Place Fish Market, world famous and wildly successful thanks to its fun, bustling, joyful atmosphere and customer service. By applying ingeniously simple lessons learned from the actual Pike Place fishmongers, our manager learns how to energize those who report to her and effect an astonishing transformation in her workplace.
Addressing todays work issues (including employee retention and burnout) with an engaging metaphor and an appealing message that applies to any sector of any organization, Fish! offers wisdom that is easy to grasp, instantly applicable, and profound--the hallmarks of a true business classic. Based on a bestselling ChartHouse training video which has been adopted by corporations including Southwest Airlines, Sprint, and Nordstrom.
- Print length110 pages
- LanguageEnglish
- PublisherHyperion
- Publication dateMarch 8, 2000
- Reading age18 years and up
- Dimensions5.5 x 8.25 inches
- ISBN-109780786866021
- ISBN-13978-0786866021
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About the Author
Harry Paul is currently a full time motivational speaker. He lives in San Diego.
John Christensen, an award-winning filmmaker, lives is Minneapolis. He is now CEO of ChartHouse Learning Corporation, the leading producer of corporate learning films, including Fish!, the video, which has been adopted by thousands of corporations nationwide. He lives in Minnesota.
Excerpt. © Reprinted by permission. All rights reserved.
Fish! is an incredible story that John Christensen first caught on film. He and his company, ChartHouse, produced an amazing video on the world famous Pike Place Fish market in Seattle. I have been showing this video at every one of my seminars to illustrate what happens when you create Gung Ho! employees--you ignite your workforce and create Raving Fans.
Now Stephen Lundin, and long-term colleague of mine Harry Paul, have teamed up with John to bring the Fish! story to print. In whatever media it appears, it's a fabulous love story. As the book suggests, "When we choose to love the work we do, we can catch our limit of happiness, meaning, and fulfillment every day."
How important is that? Incredibly important, especially when you consider that people spend about 75 percent of their adult wake time doing work-related activities--getting ready for work, traveling to work, working, contemplating work, and decompressing after work. If we spend that much time in that part of our lives, we ought to enjoy it and be energized by it. And yet, too many people are trading time on the job to satisfy needs elsewhere; "Thank God It's Friday" is still a way of life for many people.
Those days can stop now--if you read Fish!, share it with everyone with whom you work, and implement the four secrets and suggested strategies that Lundin, Paul, and Christensen give you. I guarantee that every manager will benefit from Fish!, because it will not only increase employee retention, it will motivate people to take pride in what they do. People like to work in an environment that is fun, energizing, and where they can make a difference. The Fish! philosophy will also benefit every employee, because it prevents burnout and will keep you excited about what you do.
As you can tell, I'm excited about Fish! I think this is a marvelous book. The story of the world famous Pike Place Fish market is fantastic. But this book is not just about selling fish; it's a love story that can happen in your organization, too.
Product details
- ASIN : 0786866020
- Publisher : Hyperion; 1st edition (March 8, 2000)
- Language : English
- Hardcover : 110 pages
- ISBN-10 : 9780786866021
- ISBN-13 : 978-0786866021
- Reading age : 18 years and up
- Item Weight : 8.8 ounces
- Dimensions : 5.5 x 8.25 inches
- Best Sellers Rank: #184,114 in Books (See Top 100 in Books)
- #1,038 in Motivational Management & Leadership
- #2,742 in Leadership & Motivation
- #2,831 in Success Self-Help
- Customer Reviews:
About the authors

General Biographical Narrative:
Dr. Stephen Lundin is a writer, entrepreneur and filmmaker with a rich history as a graduate level business school professor and dean. Steve has written a number of books including the multimillion copy best selling FISH! and the simply bestselling FISH! Tales, FISH! Sticks and FISH! for Life. His book Top Performer, A Bold Approach to Sales and Service was published in January 2007 and has been adopted by a major hotel chain. CATS: The Nine Levels of Innovation was published in January of 2009 and was quickly adopted by a medical products company. Loops: Success in Small Business is All About Closing Loops was published in April of 2009 and Ubuntu: Ancient African Wisdom for Today's Leaders (working title) will be published by Random House in the spring of 2010.
During the last decade Steve has worked with hundreds of organizations in 40 countries. The government of Abu Dhabi, the largest builder in Dubai, nursing homes in New Zealand, banking systems in Africa, Australia and Malaysia, a shipping company in Singapore, the Japanese, Singapore and Australian Management Institutes, and health club chains in Sweden and Portugal are a few of his clients. A sample of his US clients include 3M, Guilda's Club, Johnson and Johnson, Microsoft, Keyspan Energy, St. Jude's Children's Hospital, The Barnes Jewish Hospital System, Cargil, The Credit Bureau Executives, P&G, Wells Fargo, the University of Florida Medical School and Hampton Brands by Hilton.

With a Ph.D. in experience, Harry has over 30 years of business experience including first-hand knowledge in running all aspects of a management training and consulting business including sales, distribution, product development and international operations.
He has served as a senior vice president for The Ken Blanchard Companies, where he personally managed the speaking career of Dr. Kenneth Blanchard, co-author of The One Minute Manager.
Harry is co-author of six internationally best-selling business books including FISH! A Proven Way to Boost Morale and Improve Results, which is one of the best selling business books of all time. His latest book is Who Kidnapped Excellence?

John Christensen was seeking for a way to help people be inspired to live more passionately. In his travels, John, filmmaker and CEO of ChartHouse Learning, came across a little fish market. When he saw the incredible and electric atmosphere and the fishmongers enjoying their work and interacting with customers, he was moved. John says, “I wanted what the fishmongers had…I wanted to inspire people to live and work wholeheartedly, with purpose, while having fun. I saw how this passion would be something other organizations would want too.”
That initial visit created the original FISH! film, which led to The FISH! Philosophy. Little did John realize it would turn into a global phenomenon. FISH! now includes products and services that create a common language and tools for people who are passionate, committed and free to enliven an organization’s vision. Today, John continues to create the vision of helping people and organizations find wholeness and spirit in their work. “When you find wholeness and spirit in work, creativity and quality will soar,” he says.
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The third floor or "toxic energy dump" (as it is referred to in the text) represents more of a condition/state of being rather than a specific location in the book. There are many businesses throughout the world with a "toxic energy dump", but this book presents a solution. Fishmonger Lonnie describes four lessons to Mary Jane that aid her efforts to improve the third floor: Play, Choose Your Attitude, Be Present, and Make Their Day.
When Mary Jane first visits the Pike Place Fish Market, she discovers the excitement and fun that workers share with customers. They have taken a job that is smelly, unpleasant, etc. and turned it into an enjoyable environment for everyone. Though people achieve success at work through productivity, it is important to have fun. Life is too short to stress about work. The second item, choose your attitude, is the one that most people tend to overlook. Those who attend work with a poor mentality do nothing, but spread that mentality amongst the office employees. This lesson provides insight about the control workers have over their own place of work, which is often underestimated. The third topic of discussion shows Mary Jane the importance of being present, paying full attention to clients. There is a difference between hearing and listening to a customer. Through attentive and engaging behavior, better relationships are formed while both parties (customers and employees) benefit from the interaction. The last component to the Fish philosophy is to "make their day", referring to the clients. In most cases, people enjoy the little courtesies that help brighten their day. In the case of Pike Place, workers who improve the well being of others often feel a sense of accomplishment or pride in their job.
These are all important elements that can/should be applied to any business. As a student nearing graduation, this book has helped me to better understand personal goals and needs within a work environment. Fish! not only points out common flaws in most offices, but provides people with the tools to recreate a more enjoyable career lifestyle. I would highly recommend this book to people who find themselves in a "toxic energy dump" or anyone else with a more fulfilling profession. This book explores a different mentality and approach that can be applied to any facet of life, both on a personal and professional level. To all those with a poor/unhappy mentality about work, I recommend going FISHING!
Mary Jane has recently accepted a new position as a manager in her company. The problem is, she's taking over the third floor, called "the toxic dump" by other employees. Morale is low and poor service is high. One day, Mary Jane decides to go for a walk over her lunch hour. She comes across the Pike Place Fish Market and is immediately taken aback. She cannot get over the enthusiasm of the employees and the satisfaction of the customers. Lonnie, the manager of the market, notices Mary Jane and begins talking to her. He learns about Mary Jane's department and the struggles she's facing. Lonnie decides to tell Mary Jane about his strategy at the fish market so that she may apply his principles to her situation. Lonnie's strategy contains four main points: choose your attitude, play, make their day, and be present. All of these areas focus on the customer and putting his needs first.
Mary Jane decides to try Lonnie's program out in her own department. At first, the going is rough and she meets with some resistance, but slowly, the employees begin to come around. A field trip to the market does wonders for Mary Jane's employees. Soon, everyone in Mary Jane's department has embraced Lonnie's philosophy and they are applying it to their own customer service.
This book offers a fresh look at management. It is not so theoretical as other management books tend to be. Rather, the fictional, story-type text is easy to follow, and makes the reading much more enjoyable. The book is short enough to be read in one or two sittings, and the story is very well-conceived and will hold the reader's attention.
I definitely recommend this book for both business and social organizations. I read it as a requirement for a Library Science class, and it's conclusions can be applied to a library, as well as business, setting. Read this book and learn some new tips in the field of management.
Top reviews from other countries
If you have enjoyed books by Spencer Johnson, Ken Blanchard and others in the same vein then you will enjoy this one.
Since then I have read the book and watched the film countless times, and each time it helps to put everything back in perspective - not just in a business sense, but also in general life.
Unlike many other business management books, the four principles of Be Present, Make Their Day, Play and Choose Your Attitude are wonderfully simple to remember - and more importantly, are even more simple to implement within your business.
AND do they make a difference? YES.
We used FISH! as a vehicle to communicate our culture to everyone in our company, when we re-branded the business in 2005. Since then, we have drawn on the philosophy and the messages time and time again. To top it all, every person who joins our company is given a copy of book to help explain "why we do things the way we do."
Also, we are a UK company - I know lots of people feel that these principles can only work in the USA. Well, I disagree.
It has helped to make our company different, stand out from the competition, enable the staff to enjoy their work more and help us thrive in an economic climate that has sent many other companies out of business.
A good simple story that illustrates how to bring about a change of attitude for a more positive workplace or family.









