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The Fish That Ate the Whale: The Life and Times of America's Banana King Kindle Edition

4.5 4.5 out of 5 stars 2,124 ratings

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Named a Best Book of the Year by the San Francisco Chronicle and The Times-Picayune

The fascinating untold tale of Samuel Zemurray, the self-made banana mogul who went from penniless roadside banana peddler to kingmaker and capitalist revolutionary


When Samuel Zemurray arrived in America in 1891, he was tall, gangly, and penniless. When he died in the grandest house in New Orleans sixty-nine years later, he was among the richest, most powerful men in the world. Working his way up from a roadside fruit peddler to conquering the United Fruit Company, Zemurray became a symbol of the best and worst of the United States: proof that America is the land of opportunity, but also a classic example of the corporate pirate who treats foreign nations as the backdrop for his adventures.

Zemurray lived one of the great untold stories of the last hundred years. Starting with nothing but a cart of freckled bananas, he built a sprawling empire of banana cowboys, mercenary soldiers, Honduran peasants, CIA agents, and American statesmen. From hustling on the docks of New Orleans to overthrowing Central American governments and precipitating the bloody thirty-six-year Guatemalan civil war, the Banana Man lived a monumental and sometimes dastardly life. Rich Cohen's brilliant historical profile
The Fish That Ate the Whale unveils Zemurray as a hidden power broker, driven by an indomitable will to succeed.

Editorial Reviews

Review

“This is a rollicking but brilliantly researched book about one of the most fascinating characters of the twentieth century. I grew up in New Orleans enthralled by tales of Sam Zemurray, the banana peddler who built United Fruit. This book recounts, with delightful verve, his military and diplomatic maneuvers in Central America and his colorful life and business practices.” ―Walter Isaacson, president and CEO of the Aspen Institute and author of Steve Jobs

“Sam ‘the Banana Man' Zemurray was a larger-than-life character. Rich Cohen is a superb storyteller. Put them together and you have a startling and often hilarious account of one of the forgotten heroes (and villains) of the American empire.” ―Zev Chafets

“In Rich Cohen's masterful and enthralling narrative, one man's character is not simply his fate but also that of a nation. With verve, wit, and page-turning excitement, The Fish That Ate the Whale unfolds as compelling story of bold success coupled with reckless ambition. I loved this book.” ―Howard Blum, author of The Floor of Heaven and American Lightning

“If this book were simply the tale of a charismatic and eccentric banana mogul, that would have been enough for me--especially with the masterful Rich Cohen as narrator. But it's not. It is also the story of capitalism, psychology, immigration, public relations, colonialism, food, O. Henry's shady past, and the meaning of excellence.” ―A. J. Jacobs, author of The Year of Living Biblically

“What a story, and what a storyteller! You'll never see a banana--and, for that matter, America--the same way again.” ―Aleksandar Hemon, author of The Lazarus Project

“There's a lot to learn about the seedier side of the ‘smile of nature' in this witty tale of the fruit peddler-turned-mogul.” ―Chloë Schama, Smithsonian

“Cohen ... gives us the fascinating tale of ‘Sam the Banana Man,' a poor Russian Jew who emigrated to Alabama as a teenager and ended up controlling much of Central America . . . Rich Cohen books constitute a genre unto themselves: pungent, breezy, vividly written psychodramas about rough-edged, tough-minded Jewish machers who vanquish their rivals, and sometimes change the world in the process. Within this specialized context, Cohen's Zemurray biography admirably fills the bill.” ―Mark Lewis, The New York Times Book Review

“Cohen's narrative has considerable charm, whether pondering Zemurray's Jewish identity or claiming him as a man ‘best understood as a last player in the drama of Manifest Destiny.'” ―The New Yorker

“Americans puzzling over the role of today's powerful corporations -- Bain Capital, Goldman Sachs, Google -- may profit from considering the example of the United Fruit Company . . . A new account of United Fruit and one of its leading figures, Samuel Zemurray . . . The Fish That Ate The Whale . . . usefully reminds us of some of the wonderful things about capitalism, and some of the dangers, too . . . The book recounts all the Washington insiders hired by Zemurray as lobbyists, including Tommy "the Cork" Corcoran. A business that lives by Washington is finally at its mercy, as United Fruit learned when the antitrust cops came after it. It's all something to remember the next time you peel a banana.” ―Ira Stoll, Time

“Cohen's masterful and elegantly written account of Zemurray and the corporation he built is a cautionary tale for the ages: how hubris can destroy even the greatest and most powerful company.” ―Chris Hartman, The Christian Science Monitor

“[An] engrossing tale of the life of Sam Zemurray . . . With his nimble narrative journalism, Cohen makes a convincing case that the somewhat obscure Sam Zemurray was in fact a major figure in American history. Cohen does so with a prose briskly accented with sights, sounds and smells, and invigorated with offhand wisdom about the human journey through life. What's rarer about Cohen's style is his skill with metaphor. His are apt and concise, but they're also complex . . . There are men of action and there are men of words: The contrast between them is a sort of shadow narrative in The Fish That Ate the Whale . . . At the end of Cohen's story, impetuous doers such as Zemurray not only cede the moral high ground, but also live to witness the terrifying power of the talkers . . . If some level of this book proposes a contest of Cohen vs. Zemurray, then the win goes rather unambiguously to Cohen; to paraphrase Edward Bulwer-Lytton, the pen is mightier than the banana.” ―Austin Ratner, The Forward

“[A] grippingly readable biography . . . Cohen fleshes out the legend [of Samuel Zemurray] in a 270-page account full of novelistic scene setting and speculative flights--the kind of writing that . . . puts Cohen firmly in the tradition of non-fiction reportage pioneered by Tom Wolfe and Norman Mailer. Based on scores of interviews, four years of archival research and on-the-spot reporting from Central America and New Orleans, the book carries its details easily, sweeping readers on a narrative flood tide that matches the protean energy of Zemurray himself . . . As sketched by Cohen, the big man emerges as a complicated, all-too-human hero, one whose bullish nature sometimes blinded him, but never let him accept defeat.” ―Chris Waddington, New Orleans Times-Picayune

“Portions of Zemurray's story, after all, are as good an example of the American promise as one could imagine . . . On the other hand, as Cohen acknowledges, Zemurray, especially with regard to his Latin American interests, was ‘a pirate, a conquistador who took without asking.' This duality--and Cohen's immensely readable portrait of it--makes for a captivating character.” ―James McAuley, The Washington Post

“If you are a fan of pulp fiction, of seamy thrillers, of dank and tawdry noirs, of ashcan gutter naturalism, of absurdist caper novels, of whatever-it-takes-to-succeed, rags-to-riches sagas, then put away your books by David Goodis, Jim Thompson, Ross Thomas, George Gissing, Chester Himes, James M. Cain, Sinclair Lewis, Theodore Dreiser, and James Hadley Chase, and instead pick up Rich Cohen's vigorous and gripping The Fish That Ate the Whale: The Life and Times of America's Banana King. This history-embedded, anecdote-rich biography of Sam Zemurray, the bigger-than-life figure behind United Fruit Company at its height of power, is a balls-to-the-wall, panoramic, rocket ride through an acid bath, featuring unbelievable-but-true tales of power-grabbing, ambition, folly, passion, commerce, politics, artistry, and savagery: daydream and nightmare together . . . Cohen gives us this awesome story with a novelist's canny eye for details and pacing--he injects learned disquisitions that are easy to digest whenever necessary--and a fair share of reflection and commentary and psychologizing without undue editorializing or finger-pointing.” ―Paul Di Filippo, Barnes and Noble Review

“Cohen's biography of ‘Banana King' magnate Samuel Zemurray in The Fish That Ate the Whale is really a history of the yellow fruit itself . . . Zemurray exemplified both the best and worst of American capitalism. His saga provides plenty of food for thought next time you grab one off the bunch.” ―Keith Staskiewicz, Entertainment Weekly

“In The Fish That Ate the Whale Rich Cohen sketches a lively and entertaining portrait of Samuel Zemurray, a banana importer and entrepreneur who rose from immigrant roots to take the helm of the storied United Fruit Co., among other accomplishments . . . Cohen unfurls a rich, colorful history of a man who championed the establishment of the State of Israel by providing arms and ships to the Irgun, the nascent underground army. He gave muscle and capital to Eisenhower's decision to stage Operation PBSuccess, a CIA coup against Jacobo Arbenz's teetering democracy in Guatemala in 1954 . . . Was he a conquistador, pirate, explorer, tycoon, or a man of the people? Cohen's textured history shows that Zemurray played all of these roles, making him the ultimate Zelig-like character of the 20th century.” ―Judy Bolton-Fasman, The Boston Globe

“Absorbing, nimble and unapologetically affectionate . . . Mr. Cohen is a wonderfully visceral storyteller . . . it's a magnificent, crazy story, engagingly told.” ―Aaron Gell, New York Observer

“Eminently readable . . . The banana is lovely in its simplicity, but it turns out the man who ruled the banana kingdom for generations was quite the opposite--part conquistador, part pioneering businessman. Zemurray walked the line, and his interlaced legacies make for a fascinating and entertaining tale.” ―Kevin G. Keane, San Francisco Chronicle

“Lyrical ... This remarkable book . . . is a beautifully written homage to a man whose pioneering life mirrors so much of America's beauty and beastliness. The life of Sam the Banana Man, in Cohen's eloquent hands, is as nourishing and odd as the bendy yellow berry that made him great.” ―Melissa Katsoulis, The Times (London)

“Documentary veracity counts for less than the dashing energy of Cohen's characterisation, and the moody atmosphere of the landscapes in which he sets this buccaneering life--New Orleans with its malarial damp, the jungle in Panama where an incomplete, unbuildable highway is ‘defeated by nature and walks away muttering'. Best of all is his horrified contemplation of the monstrous banana in its native habitat, with its leaves shaped like elephant ears and ‘coiled like a roll of dollar bills'. After a tropical downpour you can hear the plants stealthily growing at the rate of an inch an hour as the foliage drips: it is the sound of money being made.” ―Peter Conrad, The Guardian

“Here's what I'm sure about: You've never thought about reading a book about the banana business and/or Sam Zemurray, the guy perhaps most responsible building it. Here's what I'm also sure about: You absolutely should read The Fish That Ate the Whale: The Life and Times of America's Banana King, by Rich Cohen.” ―Mark Bazer, WBEZ

“Cohen's piercing portrait is not glossy; it is a gritty, behind-the-scenes look at how Zemurray was able to do what he did. Some of the most moving passages in this fine book are Cohen's own meditations about Zemurray; it feels as if he is always trying to understand what drove him . . . Cohen is a beautifully talented and vibrant writer who seems to effortlessly brings his pages to life. His narrative includes wonderful riffs on the history of bananas and how and where they are grown, the development of the banana trade in Latin America under its various corrupt governments, as well as the state of American politics and business during the early 1900s. Cohen is not an ideologue, and this serves him well as a writer and thinker. He is unafraid to share his gut response with the reader, as well as his uncertainties . . . Cohen's terrifically intuitive biographical portrait of Sam Zemurray allows us to take a very close look.” ―Elaine Margolin, The Jerusalem Post

“This is a great yarn, the events and personalities leaping off the page.” ―Alan Moores, The Seattle Times

About the Author

Rich Cohen is a New York Times bestselling author as well as a contributing editor at Vanity Fair and Rolling Stone. He has written seven books, including Tough Jews, Israel Is Real, and the widely acclaimed memoir Sweet and Low. His work has appeared in The New Yorker, The Atlantic Monthly, Harper's Magazine, and Best American Essays. He lives in Connecticut with his wife, three sons, and dog.

Product details

  • ASIN ‏ : ‎ B0071VOLN8
  • Publisher ‏ : ‎ Farrar, Straus and Giroux; First edition (June 5, 2012)
  • Publication date ‏ : ‎ June 5, 2012
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 1249 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 292 pages
  • Customer Reviews:
    4.5 4.5 out of 5 stars 2,124 ratings

About the author

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Rich Cohen
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Rich Cohen is the author of the New York Times bestsellers Tough Jews; Monsters: The 1985 Chicago Bears and the Wild Heart of Football; Sweet and Low; When I Stop Talking, You’ll Know I’m Dead (with Jerry Weintraub); The Sun & the Moon & the Rolling Stones; The Chicago Cubs: Story of a Curse, and Pee Wees: Confessions of a Hockey Parent. His new book, When The Game Was War: The NBA’s Greatest season, will be published on September 5th, by Random House. He is a co-creator of the HBO series Vinyl, an Editor at Large at Air Mail and a columnist at the Wall Street Journal. He has written for The New Yorker, The Atlantic, and Harper’s Magazine, among other publications. Cohen has won the Great Lakes Book Award, the Chicago Public Library’s 21st Century Award, and the ASCAP Deems Taylor Award for outstanding coverage of music. His stories have been included in The Best American Essays and The Best American Travel Writing. Despite frequent predictions, he still lives in Connecticut.

Customer reviews

4.5 out of 5 stars
2,124 global ratings

Customers say

Customers find the book amazing and sensational. They say it's an excellent product with many unexpected twists and turns. Readers appreciate the information value, depth, and context of the story. They also praise the writing quality as well-written, easy to read, and concise. In addition, they describe the characters as fascinating and amazing.

AI-generated from the text of customer reviews

115 customers mention "Readability"115 positive0 negative

Customers find the book amazing, interesting, and sensational. They say it reads like a novel and is enjoyable. Readers also mention it's a great American success story that parallels US influence and hubris around the world.

"...It is an indispensable book for anyone passionate about business history, human society, and the human spirit.QUOTES* "..." Read more

"...An amazing book." Read more

"...It’s a exciting read, seeped in history, and pirates of the Caribbean vibes." Read more

"...but it what it is a great, highly recommendable book could have been even better.Buy this book and read it, highly recommended." Read more

83 customers mention "Story quality"83 positive0 negative

Customers find the story interesting, excellently told, and remarkable. They say it provides a great history on the fruit trade and the rise of Sam Zemurray. Readers also mention the book keeps the investigative story alive using interviews, pleasant narrative tracks, and subtle humor.

"...Impressive story." Read more

"...-fiction book Hall of Fame, an honored group of the best, most engaging pieces of history and biography that I’ve ever read...." Read more

"...Rich Cohen is telling a great story, an adventure story. You look at the things you want...." Read more

"...While the story overall is fascinating and contains a number of historic facts that I was unaware of, for example the Israel connection, there are..." Read more

62 customers mention "Information value"60 positive2 negative

Customers find the book provides insight into why most Central American countries are so deep. They say it astonishes them with facts and detail. Readers also appreciate the casual and informative writing.

"...Throughout the book, Cohen combines erudition and accessibility to ensure that a broad audience understands and feels Zemurray's Odyssey...." Read more

"...This book has got lots of lessons about business strategy and negotiation...." Read more

"...“The Fish” provides a fascinating introduction to the world of bananas, a fruit that every American today knows and most of whom love on their..." Read more

"...While the story overall is fascinating and contains a number of historic facts that I was unaware of, for example the Israel connection, there are..." Read more

60 customers mention "Writing quality"43 positive17 negative

Customers find the writing quality of the book well-written, with a good mix of story, characters, and historical information. They say it's easy reading, concise, and excellent. Readers also mention the author is talented and offers more nuance than one typically reads in a history book.

"...The threat was that Cuyamel was a better run business and more innovative, leading the way with selective pruning, drainage, silting, staking and..." Read more

"...political opinions do overwhelm the story at some points but a well written book." Read more

"...of, for example the Israel connection, there are numerous technical errors in the manuscript...." Read more

"...Not to be overlooked is the author's first person writing style, with editorial comments and humorous quips...." Read more

18 customers mention "Character development"18 positive0 negative

Customers find the characters fascinating, amazing, and incredible. They say the book is entertaining and the characters are rendered with texture, depth, and context.

"...Cohen's characterization of Zemurray is a masterclass in biographical nuance...." Read more

"...This is definitely an interesting book about an interesting man. His drive, his ingenuity and his guts took him to amazing heights...." Read more

"...A masterclass in scrappiness - his life was just amazing. What one person can accomplish, by sheer force of will, in one lifetime blows me away...." Read more

"...The book is well written, very entertaining, and the characters are rendered with texture, depth and context...." Read more

9 customers mention "Narrative quality"0 positive9 negative

Customers find the narrative quality of the book repetitive, contrived, and unnecessary. They also say the end result is a muddled mess.

"...Rich Cohen can be repetitive. I don't know how an objective editor could have not caught this...." Read more

"...not that the zemurray story is not an interesting one- but it becomes hopelessly garbled as cohen ricochets forward and backward in time and locale,..." Read more

"...switches back and forth between time periods so that the end result is a muddled mess...." Read more

"...The book is great, just not as enjoyable for me as good fiction." Read more

RIVETING
5 out of 5 stars
RIVETING
THE FISH THAT ATE THE WHALE: The Life and Times of America’s Banana King | Rich Cohen, Picador (2013), p288.In 'The Fish That Ate the Whale: The Life and Times of America's Banana King,' Rich Cohen delivers a biography of Samuel Zemurray with a narrative zest reminiscent of a picaresque novel. Published in 2013 by Picador, Cohen's work delves into the murky waters of the banana trade. It reveals the improbable saga of Zemurray, a Russian-Jewish immigrant who clawed his way to the zenith of this slippery industry. Zemurray's story is no mere Horatio Alger tale; it's a narrative drenched in the sweat and opportunism that forged American capitalism.Cohen begins this tale by painting the squalor and bigotry faced by Jewish immigrants in the early 1900s. This sets the stage for Zemurray's relentless pursuit of the American Dream. Cohen’s portrayal is unsentimental, yet it brilliantly captures the grit and guile of a man who refused to succumb to prejudice.Zemurray’s foray into the banana business is narrated with adventure verve. Here, Cohen is at his descriptive peak, illustrating how Zemurray upended the industry with innovation and sheer audacity. The Banana King’s business exploits are more than a testament to individual brilliance; they indict the Darwinian underbelly of American enterprise.Cohen's characterization of Zemurray is a masterclass in biographical nuance. He emerges not merely as a titan of the industry, but as a man ablaze with ambition, his character etched with Shakespearean flaws and fervor. Here was a man who could charm and chill with equal aplomb, a magnetic and menacing figure.The book also offers a voyeuristic glimpse into the labyrinthine banana trade world, a saga of cutthroat competition and political intrigue. Cohen's prose brings to life the tropical plantations, the labyrinthine logistics of fruit transportation, and the pulsating ports in a relentless narrative that's as rich as it is.Cohen delves deep into the intricate filial dynamics of the Zemurray household, illuminating the complex relationship between Zemurray and his son, Julius. The familial drama, fraught with tension and ambition, adds depth to this captivating tale.The book reflects the frenetic pace of Zemurray's Odyssey. It sweeps through its subject's eras yet pauses to savor some of the most vital moments in his life. Throughout the book, Cohen combines erudition and accessibility to ensure that a broad audience understands and feels Zemurray's Odyssey.More than a biography, 'The Fish That Ate the Whale' explores the explosive mix of ambition, innovation, and ruthlessness that led to the American Dream. Cohen's Sam Zemurray chronicle illustrates the allure and danger of unchecked ambition. It is an indispensable book for anyone passionate about business history, human society, and the human spirit.QUOTES* "The fish that ate the whale" - a reference to Zemurray's remarkable rise to power and influence in the banana industry* "He was a man of great appetites, and he never satisfied any of them" - a description of Zemurray's insatiable hunger for success and power* "The United Fruit Company was not just a business; it was a state of mind" - a reflection on the all-encompassing nature of Zemurray's business empire and its impact on his personal life and relationships.* "Samuel Zemurray was a man who liked to play God.” - This quote suggests that Zemurray had a strong desire to control and manipulate those around him and often acted with a sense of entitlement and arrogance.* "He was a man who believed in the power of money to solve problems.” - This quote highlights Zemurray’s belief in the ability of money to overcome obstacles and achieve his goals and how he was willing to spend large sums of money to further his interests.* "Zemurray was a man who loved to gamble.” This quote suggests that Zemurray enjoyed taking risks and gambling, both in business and in his personal life, and that this willingness to take risks helped him achieve his goals.* "He was a man who hated to lose.” - This quote highlights Zemurray's competitive nature and how he hated to lose, whether it was in business, politics, or personal relationships.* "Zemurray was a man who believed in the power of the press.” - This quote suggests that Zemurray understood the importance of media coverage and public relations in promoting his business interests and shaping public opinion.* "He was a man who loved to make deals.” - This quote highlights Zemurray’s enjoyment of negotiating and making deals and how he used his charm and charisma to persuade others to see things his way.* "Zemurray was a man who believed in the power of the American dream.” - This quote suggests that Zemurray believed in the idea of the American dream, which holds that anyone can succeed if they work hard enough and are determined enough and that he saw himself as a living embodiment of this ideal.
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Top reviews from the United States

Reviewed in the United States on May 9, 2024
THE FISH THAT ATE THE WHALE: The Life and Times of America’s Banana King | Rich Cohen, Picador (2013), p288.

In 'The Fish That Ate the Whale: The Life and Times of America's Banana King,' Rich Cohen delivers a biography of Samuel Zemurray with a narrative zest reminiscent of a picaresque novel. Published in 2013 by Picador, Cohen's work delves into the murky waters of the banana trade. It reveals the improbable saga of Zemurray, a Russian-Jewish immigrant who clawed his way to the zenith of this slippery industry. Zemurray's story is no mere Horatio Alger tale; it's a narrative drenched in the sweat and opportunism that forged American capitalism.

Cohen begins this tale by painting the squalor and bigotry faced by Jewish immigrants in the early 1900s. This sets the stage for Zemurray's relentless pursuit of the American Dream. Cohen’s portrayal is unsentimental, yet it brilliantly captures the grit and guile of a man who refused to succumb to prejudice.

Zemurray’s foray into the banana business is narrated with adventure verve. Here, Cohen is at his descriptive peak, illustrating how Zemurray upended the industry with innovation and sheer audacity. The Banana King’s business exploits are more than a testament to individual brilliance; they indict the Darwinian underbelly of American enterprise.

Cohen's characterization of Zemurray is a masterclass in biographical nuance. He emerges not merely as a titan of the industry, but as a man ablaze with ambition, his character etched with Shakespearean flaws and fervor. Here was a man who could charm and chill with equal aplomb, a magnetic and menacing figure.

The book also offers a voyeuristic glimpse into the labyrinthine banana trade world, a saga of cutthroat competition and political intrigue. Cohen's prose brings to life the tropical plantations, the labyrinthine logistics of fruit transportation, and the pulsating ports in a relentless narrative that's as rich as it is.

Cohen delves deep into the intricate filial dynamics of the Zemurray household, illuminating the complex relationship between Zemurray and his son, Julius. The familial drama, fraught with tension and ambition, adds depth to this captivating tale.

The book reflects the frenetic pace of Zemurray's Odyssey. It sweeps through its subject's eras yet pauses to savor some of the most vital moments in his life. Throughout the book, Cohen combines erudition and accessibility to ensure that a broad audience understands and feels Zemurray's Odyssey.

More than a biography, 'The Fish That Ate the Whale' explores the explosive mix of ambition, innovation, and ruthlessness that led to the American Dream. Cohen's Sam Zemurray chronicle illustrates the allure and danger of unchecked ambition. It is an indispensable book for anyone passionate about business history, human society, and the human spirit.

QUOTES

* "The fish that ate the whale" - a reference to Zemurray's remarkable rise to power and influence in the banana industry
* "He was a man of great appetites, and he never satisfied any of them" - a description of Zemurray's insatiable hunger for success and power
* "The United Fruit Company was not just a business; it was a state of mind" - a reflection on the all-encompassing nature of Zemurray's business empire and its impact on his personal life and relationships.
* "Samuel Zemurray was a man who liked to play God.” - This quote suggests that Zemurray had a strong desire to control and manipulate those around him and often acted with a sense of entitlement and arrogance.
* "He was a man who believed in the power of money to solve problems.” - This quote highlights Zemurray’s belief in the ability of money to overcome obstacles and achieve his goals and how he was willing to spend large sums of money to further his interests.
* "Zemurray was a man who loved to gamble.” This quote suggests that Zemurray enjoyed taking risks and gambling, both in business and in his personal life, and that this willingness to take risks helped him achieve his goals.
* "He was a man who hated to lose.” - This quote highlights Zemurray's competitive nature and how he hated to lose, whether it was in business, politics, or personal relationships.
* "Zemurray was a man who believed in the power of the press.” - This quote suggests that Zemurray understood the importance of media coverage and public relations in promoting his business interests and shaping public opinion.
* "He was a man who loved to make deals.” - This quote highlights Zemurray’s enjoyment of negotiating and making deals and how he used his charm and charisma to persuade others to see things his way.
* "Zemurray was a man who believed in the power of the American dream.” - This quote suggests that Zemurray believed in the idea of the American dream, which holds that anyone can succeed if they work hard enough and are determined enough and that he saw himself as a living embodiment of this ideal.
Customer image
FH
5.0 out of 5 stars RIVETING
Reviewed in the United States on May 9, 2024
THE FISH THAT ATE THE WHALE: The Life and Times of America’s Banana King | Rich Cohen, Picador (2013), p288.

In 'The Fish That Ate the Whale: The Life and Times of America's Banana King,' Rich Cohen delivers a biography of Samuel Zemurray with a narrative zest reminiscent of a picaresque novel. Published in 2013 by Picador, Cohen's work delves into the murky waters of the banana trade. It reveals the improbable saga of Zemurray, a Russian-Jewish immigrant who clawed his way to the zenith of this slippery industry. Zemurray's story is no mere Horatio Alger tale; it's a narrative drenched in the sweat and opportunism that forged American capitalism.

Cohen begins this tale by painting the squalor and bigotry faced by Jewish immigrants in the early 1900s. This sets the stage for Zemurray's relentless pursuit of the American Dream. Cohen’s portrayal is unsentimental, yet it brilliantly captures the grit and guile of a man who refused to succumb to prejudice.

Zemurray’s foray into the banana business is narrated with adventure verve. Here, Cohen is at his descriptive peak, illustrating how Zemurray upended the industry with innovation and sheer audacity. The Banana King’s business exploits are more than a testament to individual brilliance; they indict the Darwinian underbelly of American enterprise.

Cohen's characterization of Zemurray is a masterclass in biographical nuance. He emerges not merely as a titan of the industry, but as a man ablaze with ambition, his character etched with Shakespearean flaws and fervor. Here was a man who could charm and chill with equal aplomb, a magnetic and menacing figure.

The book also offers a voyeuristic glimpse into the labyrinthine banana trade world, a saga of cutthroat competition and political intrigue. Cohen's prose brings to life the tropical plantations, the labyrinthine logistics of fruit transportation, and the pulsating ports in a relentless narrative that's as rich as it is.

Cohen delves deep into the intricate filial dynamics of the Zemurray household, illuminating the complex relationship between Zemurray and his son, Julius. The familial drama, fraught with tension and ambition, adds depth to this captivating tale.

The book reflects the frenetic pace of Zemurray's Odyssey. It sweeps through its subject's eras yet pauses to savor some of the most vital moments in his life. Throughout the book, Cohen combines erudition and accessibility to ensure that a broad audience understands and feels Zemurray's Odyssey.

More than a biography, 'The Fish That Ate the Whale' explores the explosive mix of ambition, innovation, and ruthlessness that led to the American Dream. Cohen's Sam Zemurray chronicle illustrates the allure and danger of unchecked ambition. It is an indispensable book for anyone passionate about business history, human society, and the human spirit.

QUOTES

* "The fish that ate the whale" - a reference to Zemurray's remarkable rise to power and influence in the banana industry
* "He was a man of great appetites, and he never satisfied any of them" - a description of Zemurray's insatiable hunger for success and power
* "The United Fruit Company was not just a business; it was a state of mind" - a reflection on the all-encompassing nature of Zemurray's business empire and its impact on his personal life and relationships.
* "Samuel Zemurray was a man who liked to play God.” - This quote suggests that Zemurray had a strong desire to control and manipulate those around him and often acted with a sense of entitlement and arrogance.
* "He was a man who believed in the power of money to solve problems.” - This quote highlights Zemurray’s belief in the ability of money to overcome obstacles and achieve his goals and how he was willing to spend large sums of money to further his interests.
* "Zemurray was a man who loved to gamble.” This quote suggests that Zemurray enjoyed taking risks and gambling, both in business and in his personal life, and that this willingness to take risks helped him achieve his goals.
* "He was a man who hated to lose.” - This quote highlights Zemurray's competitive nature and how he hated to lose, whether it was in business, politics, or personal relationships.
* "Zemurray was a man who believed in the power of the press.” - This quote suggests that Zemurray understood the importance of media coverage and public relations in promoting his business interests and shaping public opinion.
* "He was a man who loved to make deals.” - This quote highlights Zemurray’s enjoyment of negotiating and making deals and how he used his charm and charisma to persuade others to see things his way.
* "Zemurray was a man who believed in the power of the American dream.” - This quote suggests that Zemurray believed in the idea of the American dream, which holds that anyone can succeed if they work hard enough and are determined enough and that he saw himself as a living embodiment of this ideal.
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Reviewed in the United States on October 23, 2018
Several years ago, I flew into Detroit at night and caught a cab to my hotel in the city. The cab driver was from one of those countries in Africa described as “war-torn.” He told me about his odyssey moving through several countries to the United States. He proudly showed me the book he was studying to become an American citizen.

I asked him why he didn’t stop in one of those countries along the way. At that, he waved his arm across the entire vision of the lighted city of Detroit in front of us. “Here,” he said, “you can do anything!”

I’d bet that by today he’s got his citizenship and started a business. It’s the great American immigrant story. It’s also the story of The Fish That Ate the Whale and Sam Zemurray. He arrived in the United States in 1891, from Russia. The Fish That Ate the Whale is the story of how he became the Banana King.

One reason I love reading books of business history and biography is that they usually tell a rollicking story that also has lessons in it. Rich Cohen’s book is no exception.

You’ll learn about things you may not have been curious about before. Cohen tells us a lot about the Jewish immigration to the American South in the early 20th century and how many great business empires started there. If you’re interested in something more scientific, there’s a lot of detail on the varieties of bananas and their characteristics and the entire banana business.

Zemurray started out selling bananas he bought on the docks in New Orleans and had to transport quickly to other towns before they spoiled. He saw an opportunity in being quick with a product that other people thought was useless.

The business was successful and Zemurray became an expert in the cultivation of bananas. Mostly, he became an expert in the banana business.

This book has got lots of lessons about business strategy and negotiation. You’ll read about business cycles and how you prepare for them so they don’t ruin you. You’ll learn about the difference between an entrepreneurial, there’s always a solution, spirit, like Zemurray’s, and the caretaker second and third generations.

I love the story of the way Zemurray “ate the whale” and took over the United Fruit Company. They had bought out his company to eliminate him as a competitor, but a generation of professional managers and trust fund kids was ruining the company, and it made Zemurray angry.

First, he tried to help by offering suggestions. The professional managers ignored them. Zemurray was just an immigrant with a thick Russian accent.

So, Sam Zemurray did something characteristic of his life. He looked for another way. He quietly gathered proxies. Then, he went to a shareholder’s meeting of United Fruit. He calmly waited for his turn to speak. When it came, he offered suggestions on making the company better, and the directors ridiculed him. They even made fun of his accent. One of them said, “I can’t understand a word you’re saying.”

Zemurray left the room and got the proxies he’d accumulated. Then, he stormed back in to the meeting room, threw the proxies on the table, and looked at the people who had made fun of him. Then, still in a thick Russian accent, he said “You’re fired! Do you understand that?”

If you like a book that tells stories like that, The Fish That Ate the Whale is a book for you. As you read the story, you’ll pick up lessons in business. You’ll learn about an incredible period in American and business history that hasn’t received much coverage. You’ll get great quotes and a few oddities, like how William Sydney Porter came up with the term “banana republic.”

The story does not have a happy ending. You’ll read about how the company went downhill, how the CIA used it as a tool of policy in Central America, and how Zemurray, who could solve any problem, couldn’t solve the problem of succession.

There are some things you may not like about this book. If you don’t like long digressions into details, like the history of bananas or the history of Jewish shopkeepers in the American South, you probably won’t like this book very much. If you’re looking for clearly-articulated business lessons, this isn’t the book for you, either. With a few exceptions, Cohen embeds the lessons in the story.

Bottom Line

The Fish That Ate the Whale is a great book about the United Fruit Company, Sam Zemurray, and American business and foreign policy in the early 20th century.
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Reviewed in the United States on August 4, 2024
Started from the bottom and worked real hard. Riding on top of a cargo train Carrying his bananas because he had no money for a passenger seat. Riding on a Donkeys to survey cheap lands that nobody wanted in a harsh environment. Impressive story.

Top reviews from other countries

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Ramón Blanco
5.0 out of 5 stars Interesantísima historia
Reviewed in Spain on August 23, 2024
Es una de esas historias en que la realidad supera a la ficción. Un hombre hecho a sí mismo, que crea un imperio comprando a su principal competidor, mucho mayor que su empresa. Organiza revoluciones en varios países, depone gobiernos, soborna presidentes de estado, manipula servicios secretos. Un aventurero como lo eran Cortés o Pizarro.
Una gran historia que merecía ser contada con sus luces y sombras.
Chipolata
5.0 out of 5 stars Very nice
Reviewed in the United Kingdom on February 1, 2024
Great book.
MBI
5.0 out of 5 stars Life and Times of a robber baron
Reviewed in India on January 16, 2019
Provides inside view on lives and times of a robber baron. You start off cheering for the underdog - Russian Jewish immigrant Sam zemurray who found a opportunity in selling over ripe bananas and eventually took over the largest fruit company of the world. He fired the very WASP chairman of the board who was sneering at his accent with the zinger “You’re fired! Can you understand that, Mr. Chairman?”
Then shady stuff starts from funding and directing a coup in Honduras (against US government wishes) to manufacturing a communist threat in Guatemala (usual suspects like new york times involved) leading to a CIA led coup. There were unintended consequences like Che Guevara and Cuba and a wake of destruction left behind.
In later life, sam zemurray did a lot of good for both USA and the Central American countries - funding the Tulane University, professorship at Harvard, in central America - many hospitals, highways, power grids, seawalls, levees, orphanages and schools. Question is was it enough?
n.hiroshige
4.0 out of 5 stars interesting
Reviewed in Japan on July 8, 2022
He is a person of strong will. Interesting book.
Robert Aitken
5.0 out of 5 stars Unepectedly Enjoyable!
Reviewed in Canada on March 23, 2017
Since I am fascinated with the history of Latin America (was in Cuba last week, and Mexico Twice so far in 2017), it was really interesting coordinate the memoir aspect with the political and business history of the region. It is interesting also to review the rise ad fall of companies, political powers, even regions (such as New Orleans area).
Highly recommended.
(*Most of my reviews are four or five star, since I usually have trouble finishing books worthy of lower ratings, so don't review them.)

Just finished "Shoe Dogs", by Phil Knight, which was also excellent. It was interesting to note the parallels of navigating Asia in that book, versus the political and economic navigation of this book in Latin America and the Caribbean.

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