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SEO Fitness Workbook, 2012 Edition: Your Step-by-step Guide to Dominating Google and Bing Paperback – December 31, 2011
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About the Author
Jason McDonald received his Ph.D. from the University of California, Berkeley, and his B.A. from Harvard University. Since 1994, he has been active in Internet publishing - first, in hi-tech journalism and now teaching SEO, AdWords, and Social Media Marketing to marketers and small businesses. To date, over 1200 people have taken his online classes and over 23,000 people have taken his free webinars. Dr. McDonald believes passionately in explaining SEO, AdWords, and Social Media Marketing in layman's terms. His classes and workbooks explain the topics in easy, step-by-step fashion that anyone can follow.
Top customer reviews
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If you are new to SEO or experienced SEOer, this is an absolute "Must read book". For newbie's, there is a workbook that dedicated & walk you through all steps of SEO. If you are an experienced one, you know how many tools are out there, but never had time to get your hands on it to evaluate them yourself.
The author has done a great job to organize the material in this book in a very hierarchical manner that any experienced SEOer would implement in real world.
The tool part of this book is what sets this book apart from many other SEO books & makes this book a "must have". This section is organized with all important components of SEO & then for every component several tools have been introduced. But still it does not stop there. The author has scored each tool & what is the best, what works better, what is free & what is paid. Just this archive of tools alone can save you weeks and months of research on your own to find them & evaluate them.
Again, this is not a book to read cover to cover in a few days & send it to the shelf. This is a very well written practical & comprehensive book (specially the tool part). It is short, sweet to the point, without repeating the subjects over & over, which makes this book weights less on papers. It is most effective, when you play with these tools. one section may take you an hour to finish or even may be days, depending on your exposure & familiarity with these tools. The other advantage of this book is that it can be used as a reference material. In short if you are serious about SEO, get this book.
This 46 page guide demystifies the SEO gobbledygook while providing the basic fundamentals on developing a SEO strategy for your company or if you just want to learn about SEO, this guide can give you a quick overview of the key areas that companies employ to get a high ranking on all the major search engines.
A guide isn't worth its salt unless there are examples and links to actual websites. People learn through seeing and playing with the ideas presented in this guide. His companion manual "seo-tools" provides all the software tools one can dream of.
I highly recommend this guide for beginners as well as advanced SEO geeks (you know who you are). The SEO field is changing every day with social media, mobile apps, panda updates, news and blogging. Instead of being left in the dark, embrace these changes and make your company all it can be.
The content of the workbook takes about two hours to digest, but the exercises should take several days with the proper amount of attention. If you have never tried to optimize your website for search results, then this is a good resource to move it to a better place. There are plenty of good ideas and the foundation is correct.
If you have done the basics and are wondering how the search engine algorithms are changing and how social media activity is being incorporated and accounted for in driving search results, then this book is probably not going to be very satisfying. However, no one may be able to give a definitive answer to that question, so searching for it may be equally frustrating.
So, the resources in the book are great and the framework for developing an effective SEO strategy are here, but a lot of this material is already available online for free. If you want to reward Jason for doing the work of pulling this all together, then buy his book.