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The Five Rules for Successful Stock Investing: Morningstar's Guide to Building Wealth and Winning in the Market 1st Edition
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Today we'll take a look at that book. The author, Pat Dorsey, is currently the Director of Equity Research for Morningstar. Morningstar has historically been known for their 5-star scale of mutual fund ratings, but several years ago began applying the same scale to individual stocks. Since Morningstar's focus is on durable competitive advantage, the firm's investing philosophy correlates very well with that of the Magic Formula and of MagicDiligence. That makes the book particularly relevant and much of my stock analysis is based on techniques outlined in it. The Five Rules... is more or less a two part book. The first half deals covers the title, laying out the five rules for successful investing and then proceeding to expand on each of them. Without spoiling too much of the book, Dorsey's five rules are:
1) Do your homework.
2) Find economic moats.
3) Have a margin of safety.
4) Hold for the long haul.
5) Know when to sell.
This first section then continues on to introduce the investor to the techniques of stock analysis. Topics covered include detailed explanations of each financial statement, the points of emphasis to look for in a good investment (such as growth potential and financial health), how to spot accounting blowups before they happen, how to value a stock, and so forth. For everyone interested in stock analysis, from 10 year pros to those just beginning to dip their toes in the market, these chapters contain invaluable and vital information. Nearly every investor will learn something new about evaluating companies and valuing stocks. One particularly valuable chapter is titled "The 10-Minute Test", which will help you quickly throw out stocks that are not worth your time, while highlighting investment opportunities that warrant additional research.
The second half of the book is equally useful. In this section, Dorsey calls upon Morningstar's sector analysts to lay out the intrinsic moat qualities and the factors that separate good and bad companies in a variety of sectors, including Health Care, Consumer Services, Media, Banks, and so on. It's no secret to MagicDiligence Members that some industries are inherently better investment hunting grounds than others, and this book explains why. For example, retail is generally a difficult place to invest - there are no customer switching costs, tons of competition, and constantly changing consumer trends. On the other hand, most medical device makers have very high switching costs, as surgeons are trained on one company's products and are loathe to learn the intricacies of a competing product, unless there is a very good reason to do so.
To close this review, a personal observation. Most investors routinely cite classic investing books like Ben Graham's The Intelligent Investor as the place to start for novice investors. I respectfully disagree. I've read many of those great classics, but no one book has explained the details of company and equity analysis as directly or relevantly as this book. This is one of the most overlooked investing books out there, and comes highly recommended to all investors. -The Motley Fool
From the Inside Flap
"By resisting both the popular tendency to use gimmicks that oversimplify securities analysis and the academic tendency to use jargon that obfuscates common sense, Pat Dorsey has written a substantial and useful book. His methodology is sound, his examples clear, and his approach timeless."
—Christopher C. Davis, Portfolio Manager and Chairman, Davis Advisors
Over the years, people from around the world have turned to Morningstar for strong, independent, and reliable advice. The Five Rules for Successful Stock Investing provides the kind of savvy financial guidance only a company like Morningstar could offer. Based on the philosophy that "investing should be fun, but not a game," this comprehensive guide will put even the most cautious investors back on the right track by helping them pick the right stocks, find great companies, and understand the driving forces behind different industries—without paying too much for their investments.
Written by Morningstar's Director of Stock Analysis, Pat Dorsey, The Five Rules for Successful Stock Investing includes unparalleled stock research and investment strategies covering a wide range of stock-related topics. Investors will profit from such tips as:
- How to dig into a financial statement and find hidden gold . . . and deception
- How to find great companies that will create shareholder wealth
- How to analyze every corner of the market, from banks to health care
Informative and highly accessible, The Five Rules for Successful Stock Investing should be required reading for anyone looking for the right investment opportunities in today's ever-changing market.
- Item Weight : 1.02 pounds
- Paperback : 384 pages
- ISBN-13 : 978-0471686170
- ISBN-10 : 0471686174
- Dimensions : 6 x 1.1 x 8.9 inches
- Publisher : Wiley; 1st edition (December 29, 2004)
- Language: : English
- Best Sellers Rank: #128,273 in Books (See Top 100 in Books)
- Customer Reviews:
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Explanations of "protective moat" and the term "safety margin" of a company are clearly presented as well as many other criteria of value determination used in the Morningstar evaluation process. The author clearly outlines the importance of distinguishing intrinsic value from market value of a company before puchasing . Examples are given demonstrating use of the processes and philosophy used. It is well written and is recommended reading for amateur and profession investors alike. I found it gave a lot of good tips to avoid overpaying for an investment. It also gave me a better understanding of the process and more confidence it its use to determine value. The book describes potential common mistakes made by amateur investors. I strongly recommend this book as a informative and enjoyable read.
Other insights from book about pharma, biotech and analog electronic stocks were all amazing. Specially electronic comapnies like former Linear Tech ( now part of ADI), Texas Instruments, Avago all keep compounding shareholder value, yet they still don't get the love they deserve. There's still value in boring old analog semiconductors.
It might seem obvious that one should generally be wary of restaurant stocks because, hey, you eat at the Outback all the time and you see it's crowded all the time, so you should by the stock, right? Maybe. Dorsey explains it to you and you say, "Yeah, that makes sense." Any schlub can whistle on down, rent some space and start cooking meals for people. That's why the restaurant business is highly competitive, 'cause it's easy for competition to sprout up.
You should definitely have a copy of this book if you're a serious investor, but don't think you're just gonna kick back on the beach and read it (unless, of course, you're not really serious about an education in investing).
I've read and studied this book for about 2 or 3-months now and I gotta say that I've learned so much from it. I'm fairly new to securities investing and this book gives a great start for beginners and I'm sure helps sharpen the whits of seasoned professionals.
It touches base on how to analyze different companies based on different industries; different KPIs based on the financial statements; how to analyze companies in general; and more! Not every company is the same and there are many indicators of strong companies and weak companies. These indicators also vary by industry and time has proven that there is not any one indicator that proves a company is better than another - you must fully research each company before making a purchasing decision.
I've recommended this book to some friends of mine and would highly suggest anyone to give this book a shot. Plenty of information in this that will keep me busy for the next year or so.