"Mal Warwick has done it again! Read this book and follow the fivestrategies--and you will be certain of success. Whatever stage youare in your career, this book will chart a precise road map forgreater production and towering results. The field's most prolificwriter makes it marvelously understandable in a book that's easyand fun to read." (Jerold Panas, consultant and author ofMega-Gifts and Born to Raise)
"Mal gets right into the subject with pointed clarity--a Warwicktrademark I value highly. He addresses his topics point by point,explains each, demonstrates how they work with realistic examples,and moves on quickly. You want to keep reading to his next point tosee where it leads. You don't have to agree but you will have tothink about how each point might be used in your ownorganization.... Mal moves up the bar again with new performanceevaluation and measurement tools by demonstrating how his fivestrategies spell fundraising success." (James M. Greenfield, authorof Fund-Raising: Evaluating and Managing the Fund DevelopmentProcess)
"Warwick's newest book mixes effective techniques he has testedover decades and his clear analysis of human motivations. Veteranfundraisers will get Warwick's invaluable worksheets to evaluatetheir work. New professionals will get a candid portrayal of thepitfalls to avoid. Everyone will get a great overview offundraising to make the best choices about raising money forpermanent, powerful organizations." (Joan M. Flanagan, consultantand author of Successful Fundraising)
"Warwick's extensive experience in nonprofit consulting is evidentin this practical guidebook on fundraising. Particularly helpfulare the case examples which illustrate his five fundraisingstrategies and the pitfalls inherent in adopting strategies thatare inconsistent with the organization's mission and long-termgoals. The book is an easy read for those interested in nonprofitdevelopment, whether or not they are experienced fundraisingprofessionals." (Paulette V. Maehara, CFRE, president and CEO,National Society of Fund Raising Executives)
From the Inside Flap
In this practical and engaging guide, top fundraising consultant Mal Warwick introduces an entirely new and revolutionary approach to fundraising strategy and planning. He shows nonprofit organizations how to set fundraising goals based on mission and how to select, implement, and stay with the right strategies to meet those goals. His five fundamental fundraising strategies are Growth, Involvement, Visibility, Efficiency, and Stability (GIVES), all of which link directly to specific and appropriate fundraising goals. The decision as to which strategy to use springs from the organization's mission, and all fundraising activities are focused on fulfilling that mission.Through real-world examples, Warwick shows readers how to choose a primary strategy that will drive both long-term fundraising planning and day-to-day fundraising activities. He then takes them step by step through the process of integrating the strategy into current operations, evaluating its progress, and sticking to the chosen strategy while facing the inevitable changes, obstacles, and setbacks that nonprofits encounter every day. He also provides self-tests to help readers determine which strategy and tactics will be most effective for their organizations. The Five Strategies for Fundraising Success ensures that organizations make informed, productive decisions about their futures.