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Fizz: How Soda Shook Up the World Kindle Edition
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“Fizz” is informative and useful. Think of the pick-up lines you can use “Let me tell you about the Schweppes in your gin and tonic.” Or “Did you know that Perrier comes from the spring near where Hannibal paused in 216 BC with forty-six thousand troops” But “Fizz” is not just a fascinating list of facts but the story of carbonated water. It is readable and enjoyable.
Getting CO2 to stay in solution with water is easier than it sounds. Carbon dioxide just doesn't want to dissolve into water and many people attempted, and failed, to undertake the process. Finally an individual figured out the way, and that was the start of the soda that we know today.
Because the water with the minerals added didn't taste very good, and because people have a craving to try new things, various flavorings were added to the soda water to make it distinct and palatable. Since there were no bottles available that could withstand the pressure, soda fountains were set up in drug stores which created their own versions of various combinations.
To put it simply, there was a lot of attempts to create new flavors, but only a few succeeded. And once it succeeded, there was a scramble on to imitate it. In the years that followed, cola wars broke out and a number of companies were going after each other. In addition, the Federal government decided to look for adulterants, so they, too were in the mix. And what we have today are the major companies we all know and love to hate. There are some boutique upstarts, but they really never put much of a dent into the sales of the big companies.
Over the years, I have heard bits and pieces of this colas history or that sodas background. This book sums up nicely the entire business from discovering mineral water to the wars we have today. Along the way there is intrigue, combat and a vicious business attitude that was, actually, sort of shocking.
If you love soda and want to know the real story behind what you are drinking, then this is the book for you. It also is an interesting case study in how businesses are formed and lost.
Most recent customer reviews
If you're a nerdy history buff, this is for you.