Flic is a simple and stylish wireless button that acts as a shortcut to your favorite actions on your phone. With one Flic, you can call a cab, text your loved ones of your location if you’re in distress, or just turn the lights on. Flic can do so much more too...!
Flic can do so many things! From controlling music to taking photos to navigating home… the possibilities are endless! With our app you simply choose which actions you want to trigger when you click, double click or hold down your Flic.
Flic comes with a re-usable adhesive sticker so you can fixate it on any surface. You can easily peel it off and restick it again! Flic also comes with a Clip, so you can wear it on your clothes and bring it with you everywhere.
Flic connects to your phone with Bluetooth Low Energy, giving it a range of roughly 50m! It is compatible with iPhone 4s, iPad 3rd gen, Android 4.4 (Kit Kat) and later devices with Bluetooth 4.0. The battery lasts for a year with normal usage and Flic is weather and dust resistant!
Flic comes in five different colors: Black, white, turquoise, green and yellow! For each Flic you can set 3 unique triggers: Click, Double click and Hold. So for example, if you want Flic to control your music, you can set click to turn your favorite Spotify playlist on/off, double click for next song and hold to change volume!
Describe your product in 3 words.
Simple, Smart, Sophisticated
Where did you get the inspiration for your product?
The idea actually came from creating a button that counts the number of presses, as part of one of the founder's ambition to quit taking snuff (a substitute for cigarettes common in Sweden). He downloaded apps with similar functionality, but found it tedious to have to unlock the phone, choose the right app and select the right function every single time he wanted to add to the count. So that's when the idea of Flic was born - a button that provides immediate access to functionality in the phone!
What differentiates your product from similar products out there?
The most similar product is probably Amazon Dash, the button which let's you buy a product from Amazon Prime with a simple press. We love this idea as it's very similar to the functionality of Flic! The main difference is that while Amazon Dash is very specific (ie you buy a certain item), Flic gives you the flexibility to choose what it should do!
Tell us about the best and most challenging parts of the creation process.
We want our product to be perfect. We want people to be amazed when they get Flic in their hands. Because of this it has taken many, many iterations of different designs, materials and production methods to get to the high quality level that we want. We were earlier delayed because of issues with the design and feel, and we made the hard decision to postpone our release to achieve our envisioned level of quality. Of course, the good part is that we have now created a product that we are extremely proud of.