Kindle Price: $7.49
Read this title for free. Learn more
Read for Free
with Kindle Unlimited
OR

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

Flicks & Clicks. How to create websites and catalogues that sell more. by [Henson, Mel]
Kindle App Ad

Flicks & Clicks. How to create websites and catalogues that sell more. Kindle Edition

5.0 out of 5 stars 1 customer review

See all 2 formats and editions Hide other formats and editions
Price
New from Used from
Kindle
"Please retry"
$7.49

Length: 169 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Matchbook Price: $1.99 What's this?
For thousands of qualifying books, your past, present, and future print-edition purchases now lets you buy the Kindle edition for $2.99 or less. (Textbooks available for $9.99 or less.)
  • Thousands of books are eligible, including current and former best sellers.
  • Look for the Kindle MatchBook icon on print and Kindle book detail pages of qualifying books. You can also see more Kindle MatchBook titles here or look up all of your Kindle MatchBook titles here.
  • Read the Kindle edition on any Kindle device or with a free Kindle Reading App.
  • Print edition must be purchased new and sold by Amazon.com.
  • Gifting of the Kindle edition at the Kindle MatchBook price is not available.
Learn more about Kindle MatchBook.
  • Due to its large file size, this book may take longer to download

LegalZoom
Attorneys vetted by us, ready for you. Get affordable legal advice when you need it. Learn more
click to open popover

Enter your mobile number below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
Getting the download link through email is temporarily not available. Please check back later.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.


Editorial Reviews

Review

An intelligent, no-nonsense and extremely readable guide to the logic of selling via catalogue and web. Flicks & Clicks is full of sound advice from someone who really knows what she's talking about. Paul Cunningham, Managing Director, Aspace Very comprehensive - everything you need to know about selling off the page, whether catalogue or web. Tim Curtis, Managing Director, Lands' End Europe I wish a book like this had been available when I started out in this industry. It would have saved me many costly mistakes and I might be retired by now. It will be a reference work for years. Nick Alderton, Managing Director, Peter Christian

About the Author

Mel specialises in strategy and copy for catalogues and websites, and heads up the multi-channel copywriting agency Words That Sell (www.wordthatsell.co.uk). She has written for some of Britain's biggest names in home shopping, including Cotton Traders, David Nieper, Donald Russell, House of Bath and Turtle Mats. Several of her clients, including Aspace, Lyco, Muddy Puddles and Stocksigns, have won national 'Best Catalogue' awards. Mel also runs copywriting training courses for clients including Bradshaws Direct, Davy's Wine Bars, Kew Gardens and the University of Bedfordshire. Before turning to copywriting, Mel was an executive in leading London advertising agencies, helping to create TV, press and radio advertising for brands such as Immac (now Veet), Melitta Coffee, Cornetto and Carte D'Or Ice Cream. She also worked at Ogilvy & Mather Direct where she learned the principles of direct marketing. Mel is a popular speaker at industry events such as ECMOD and the Catalogue Exchange Summit and is on the judging panel for the ECMOD 360 European Catalogue and Website awards. She is also an official Ambassador for Women's Enterprise.

Product Details

  • File Size: 16306 KB
  • Print Length: 169 pages
  • Publisher: Ecademy Press (May 10, 2011)
  • Publication Date: May 10, 2011
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B0050DZH5A
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #1,706,204 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images or tell us about a lower price?

Customer Reviews

5 star
100%
4 star
0%
3 star
0%
2 star
0%
1 star
0%
See the customer review
Share your thoughts with other customers

Top Customer Reviews

Format: Paperback
For many years, Mel Henson has worked in the direct marketing industry. She knows and understands the dynamics of how websites and catalogues are propelled into high volume and money-making success. In easy-to-understand chapters, she gives this information in FLICKS AND CLICKS.

Chapters like Anatomy of a website include great reminders for anyone--even someone like me who has many websites and has been online for years. In her introduction, Henson gives her purpose the book saying,"Through working with some very talented clients and colleagues over the years, I've learned many secrets of successful online and offline marketing. I'm delighted to share them with you here and I hope they help you gain more flicks of your catalogues, and more clicks on your websites and more profits for your bottom line." (Page xi)

I appreciate the basic lessons about copywriting that Henson includes such as when she writes about web content:"One thing that all web content has in common is that it must be very, very straightforward. That's because search engines simply don't understand clever headlines, puns and plays on words. Web copy has to be clear, not clever." (Page 99)

Each chapter includes an excellent summary so the reader can easily apply the key points to their own business. Whether you are looking to improve the copy on your own website or the response rate of your site, you will gain important insight in the pages of this title. As I read it, I used my yellow highlighter throughout and flagged a number of pages to take personal action. I highly recommend this excellent book.
Comment 2 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Set up an Amazon Giveaway

Flicks & Clicks. How to create websites and catalogues that sell more.
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway
This item: Flicks & Clicks. How to create websites and catalogues that sell more.