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The Flight of the Creative Class: The New Global Competition for Talent Paperback – February 20, 2007

by Richard Florida (Author)

3.9 43 ratings

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The most valued workers today are what the economist Richard Florida calls the Creative Class, skilled individuals ranging from money managers to make–up artists, software programmers to steady–cam operators who are in constant demand around the world. Florida's bestselling The Rise of the Creative Class identified these workers as the source of economic revitalization in American cities. In that book, he shows that investment in technology and a civic culture of tolerance (most–often marked by the presence of a large gay community) are the key ingredients to attracting and maintaining a local creative class. In The Flight of the Creative Class, Florida expands his research to cover the global competition to attract the Creative Class. The United States was, up until 2002, the unparalleled leader in creative capital. But several key events––the Bush administrations emphasis on smokestack industries, heightened security concerns after 9/11 and the growing cultural divide between conservatives and liberals––have put the US at a substantial dis–advantage.

Length

352
Pages
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EN
English
Publication date

2007
February 20
Dimensions

6.0 x 0.9 x 9.0
inches
ISBN-10

9780060756918
ISBN-13

978-0060756918
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Editorial Reviews

Review

“A compelling and seductive thesis.” — BusinessWeek

“Policy makers and independent professionals alike must quickly take Florida’s argument aboard--and, just as quickly, act.” — Tom Peters

“Required reading for elected officials, policy makers, educators, business leaders and every citizen concerned about the future of this country.” — Alan M. Webber, Founding Editor, Fast Company magazine

About the Author

Author of the bestselling The Rise of the Creative Class and Who's Your City? Richard Florida is a regular columnist for The Atlantic. He has written for the New York Times, the Wall Street Journal, The Economist, and other publications. His multiple awards and accolades include the Harvard Business Review's Breakthrough Idea of the Year. He was named one of Esquire magazine's Best and Brightest (2005) and one of BusinessWeek's Voices of Innovation (2006). He lives in Toronto, Canada.

Product details

ASIN ‏ : ‎ 0060756918
Publisher ‏ : ‎ Harper Business; Reprint edition (February 20, 2007)
Language ‏ : ‎ English
Paperback ‏ : ‎ 352 pages
ISBN-10 ‏ : ‎ 9780060756918
ISBN-13 ‏ : ‎ 978-0060756918
Item Weight ‏ : ‎ 13.1 ounces
Dimensions ‏ : ‎ 6 x 0.88 x 9 inches

Best Sellers Rank: #3,277,604 in Books (See Top 100 in Books)
- #2,755 in Sociology of Class
- #22,532 in Business Management (Books)
- #25,824 in Leadership & Motivation

Customer Reviews:
3.9 43 ratings

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Richard Florida

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Author of the bestselling The Rise of the Creative Class and Who's Your City? Richard Florida is a regular columnist for The Atlantic. He has written for the New York Times, the Wall Street Journal, The Economist, and other publications. His multiple awards and accolades include the Harvard Business Review's Breakthrough Idea of the Year. He was named one of Esquire magazine's Best and Brightest (2005) and one of BusinessWeek's Voices of Innovation (2006). He lives in Toronto, Canada.

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3.9 out of 5

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Gerald S. Pallor

Finally, an economist who makes sense and has an ...

Reviewed in the United States on May 29, 2015

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Finally, an economist who makes sense and has an approach that relates to the world I experience. A must read for anyone at all involved in economic development.

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Hiram Chance

Still needs to take on the 900-pound gorilla

Reviewed in the United States on April 11, 2007

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"If America continues to make it harder for some of the world's most talented students and workers to come here, they'll go to other countries eager to tap into their creative capabilities--as will American citizens fed up with what they view as an increasingly repressive environment."

-- Dr. Richard Florida, The Flight of the Creative Class

From this quote you can see immediately the sort of society Dr. Florida wants. Me, too. What's puzzling is he doesn't explicitly attach his shiny new cart of creativity to the thoroughbred of peace and political liberty.

In particular, you'd expect him to lambaste the Neocon Usurpers for launching expensive wars for isolated benefit of the Carlyle Group. Is he pulling his punches so Rush Bimbaugh won't accuse him of Bush-bashing? In general, why doesn't Florida boldly oppose the bonecrushing machinery of government per se?

That's my 900-pound-gorilla reservation about The Creative books. Otherwise, they provide a nice boost to the kinds of people we want to cultivate in society... or even want to be.

It appears many in public office, more semi-comatose Democrats than fully rabid Republicans, are interested in developing and retaining creative communities.

But are they willing to do what it takes?

The more political power they wield the less willing they are.

Rise shows that what Dr. Florida calls the three Ts of creative-class communities--Talent, Technology, and Tolerance--occur rarely. And when they do, it's more from the tolerance angle.

Austin, San Francisco, Seattle, Burlington (VT), Boston, the highest American cities on the creative-class list, achieve their vaunted status by spontaneous order. When governments catch up to what's going on and want to push people around, it's too late.

Tolerance is also another word for freedom. We can easily argue that liberty is fundamentally what the creative havenots have not. Talent and technology gravitate toward communities naturally when political leaders see their mission as preserving a natural order based on civil liberties.

They accomplish that mission mainly by removing government obstacles and keeping the infrastructure efficient.

Government never furthered any enterprise but by the alacrity with which it got out of its way. -- Thoreau

Libertarians need no writer from the halls of the Carnegie Mellon Institute to tell us this dear Hamlet. But it's nice that in Rise Dr. Florida makes such a good statistical case for what creativity is, where it lives, and how we can nurture it. He also makes us aware that we, too, are paid-up members of the CC.

Flight is about politicians not getting the point of Rise.

...

For my complete review of this book and for other book and movie

reviews, please visit my site [...]

Brian Wright

Copyright 2007

9 people found this helpful

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Chicago Joe

Five Stars

Reviewed in the United States on May 20, 2015

Thank You.

A hopeful vision for the future

Reviewed in the United States on July 27, 2005

RF has written an excellent followup to his first book. His concept that the U.S. is suffering a "brain drain" has been discussed pretty thoroughly by other reviewers, so I won't rehash it, other than to say that I think he's right on the button. The title, in fact, reflects only part of the story: what I found most stimulating about the book is his suggestions for the future.

I think that his recommendations about education are excellent. He does NOT say that a college education is a necessary prerequisite for prosperity; rather, he points out that the present U.S. educational system doesn't foster (and indeed squelches) the creativity, flexibility, and initiative that students need to succeed in today's volatile economy. While training a nation of workplace drones and mindless consumers might have been expedient in the age of large factories, it's counterproductive today and represents an immense waste of human abilities, especially if we're losing the influx of immigrant talent and ambition that has fueled our economy up to now. (Current educational reforms, e.g., No Student Left Behind, are a step backwards in their focus on rote memorization and standardized tests; the aim appears to be to create easily measurable results to make a political point.)

It's noteworthy that RF doesn't take sides politically: while he bewails the political climate that has led to the "flight of the creative class," he also deplores the increased polarization of the major parties, which has more to do with Washington power politics than with voters' actual beliefs. (He's right about that: it's a pity that the "purple America" map from the 2004 election reproduced so poorly in the book, because it makes the important point that we're not nearly as divided a nation as we're made out to be.) He faults the Republicans for being wedded to old-money industries such as oil, but faults the Democrats equally for buying into the nineteenth-century business model by catering to unions. And both parties have failed equally in recognizing what truly drives the U.S. economy (hint to some previous reviewers: it's not just money).

As for the commonly expressed criticism that RF is glorifying an effete, self-centered "creative class" while ignoring the unwashed masses, do the math: these people prospered economically not because they inherited money, but because they WORKED FOR IT. Regional success stories such as Silicon Valley and Seattle were built, not by trust-fund babies (or, for that matter, on Enron-style accounting), but by people who committed themselves passionately to a project, took financial risks, and worked long hours. His suggestions in the later sections of the book have to do, not with keeping the "creative class" exclusive, but with improving both the work environment and the educational system so that the rest of society can draw upon their own creativity to achieve the same personal and financial success.

48 people found this helpful

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本郷篤史

good condition

Reviewed in Japan on August 12, 2014

Verified Purchase

The book was delivered within a reasonable time frame, considering the overseas delivery.

Uros Veber

The usual Florida

Reviewed in Germany on April 20, 2019

Verified Purchase

The usual R. Florida stuff.

中道忠和

アメリカはこのままではクリエイティブ・クラスが逃げていく！

Reviewed in Japan on July 15, 2005

Verified Purchase

　世界で話題になった前作から基本的なスタンスは変わっていませんが、9･11後のToleranceを失いつつある自国アメリカに対する警告書といった色合いが強くなっていますので、アメリカ人ならば自国の将来について思いめぐらす機会となるでしょうが、逆にアメリカ人以外にとっては少し物足りないかもしれません。
　また、前作を出版して以降、様々な意見や批判に対する回答といった側面ももっています。ただ、読者を研究者よりもビジネスマンをターゲットにしているのか、反証にやたらと某社のCEOは、社長は、とトップの名前をひたすら掲げるのは少し安易すぎるのでは、と思いました。（冒頭でロード・オブ・ザ・リングのピーター・ジャクソン監督のエピソードから始まるのは、フロリダを批判しているアラン・スコットの最新作「on Holywood」への反発か、と少し勘ぐってしまいました･･･）
　そして、フロリダの核であるインデックスですが、基本的には前作を踏襲し、以降のヨーロッパ調査の際の手法、最新のカナダ調査時の手法が若干の改善として取り入れられていますが、フロリダ教授の手法を研究されている方にとってはビジネス書以上学術書未満の本書では少々物足りないかもしれません。
　ラストに世界連帯を訴える部分にはシンパシーを感じますが。

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