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Flip: How to Turn Everything You Know on Its Head--and Succeed Beyond Your Wildest Imaginings Paperback – May 12, 2009

3.8 out of 5 stars 20 customer reviews

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Editorial Reviews

From Publishers Weekly

Sheahan, consultant and Young Turk of the business world, turns conventional wisdom around to discover marketing techniques effective with today's younger consumers, "who can't go to the toilet without phoning five of their friends." Sheahan puts forth business model-shattering concepts like gaining control by giving it up: allowing customers, networks and rank-and-file employees to improve products through feedback, interaction and inclusiveness. He even "flips"conventional thinking on outsourcing: "It is one thing to make products or do the paperwork for the world cheaply, and it is another entirely to innovate, design and sell goods and services to the world's advanced consumer markets." Sheahan illustrates his points convincingly with examples pulled from the business headlines, though some of his ideas may strike readers as overly dramatic and hard to follow, like putting as much effort into staff satisfaction as into customer satisfaction. Elsewhere, readers will find business fundamentals updated ("absolutely, positively sweat the small stuff" and "you've got to be fast, good, cheap, and more!"), and increasingly familiar lessons on exploiting a niche ("Mass-market success: Find it on the fringe"). Business owners and decision makers trying to capture the hearts and minds of today's younger consumers will find this a helpful guide.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.

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"Sheahan illustrates his points convincingly with examples pulled from the business headlines." ---Publishers Weekly --This text refers to the Audio CD edition.
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Product Details

  • Paperback: 320 pages
  • Publisher: William Morrow Paperbacks (May 12, 2009)
  • Language: English
  • ISBN-10: 0061719633
  • ISBN-13: 978-0061719639
  • Product Dimensions: 6 x 0.8 x 9 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (20 customer reviews)
  • Amazon Best Sellers Rank: #960,130 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Hardcover
Sheahan covers some well trod territory: price is about customer value, not just a low balled number; the great ideas come from the fringe of the herd, not the middle; once expectations are met the bar is automatically raised higher. Good stuff. But the Harry Beckwith series covers it better. Why a four then? The book's first section talks about a simple yet profound formula: action brings clarity. You need to be in the game, as imperfect as your game may be. If not ,you don't get the info you need to be better, to find out what works, what does not., and to see ambiguity as a friend, not an enemy. I have not seen it quite expressed this way and makes the book a worthwhile addition to your business books.
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Format: Hardcover Verified Purchase
There was only one really useful thing in this book. That was the statement of:

"Action creates clarity"

The rest of the book was a rehash of all other management books. I can only imagine that he is a good speaker and he gives away his books to get the sales rankings.
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Format: Hardcover
Nothing original in this book, it's just a rehash of existing business commonsense, dressed up in different words.
For example:
- treat your customers well
- a successful business has a differentiator
- don't procrastinate too much with too much planning just jump in and deal with what comes up.

The book itself seems to be a 200+ page marketing brochure for the author's consulting practice.
Lots of name dropping of business leaders he's met (good to set the scene for his consulting practice to be seen rubbing shoulders with leaders in business)
Lots of name dropping of business leaders whom I'm guessing he wants as his clients; I mean, hey if an author goes to the trouble of blowing smoke up your arse in a book, you'd want to at least meet him right?

Luckily I borrowed this book from the library.
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Format: Paperback
I have read many management books, some of which offer success and deliver it. I feel that this book is little more than a simplistic list of some pretty obvious observations dressed up as a original thought. It lacks structure, it rambles and it concludes nothing of consequence other than the author's egotistic tendencies.
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Format: Hardcover Verified Purchase
I read this book when it first came out in the spring. I enjoyed the book then but didn't think it quite worthy of a review (I am a voracious reader but only post reviews on books I rate a four or five star.). Close call, but I passed on writing a review.

Yesterday the book jumped off my library shelf and I re-read. Wow...is this a fine book for the times that have evolved since the book was published!

We have entered turbulent times, or as I refer to them with my consulting clients, "whitewater times." All assumptions must be re-examined, and quickly. Few, if any, of the old ways of doing business will be right for prospering in tough times. Author Peter Sheahan's six prescriptions are suddenly even more valuable.

His core concept that action creates clarity ("to move forward you must act in spite of ambiguity") will be key to surviving in whitewater times. This mantra creates a much needed bias toward action at a time when many are likely to be frozen in fear.

Until the arrival of the flood of books that can be expected on prospering in tough times, this book's fundamentals will be helpful in creating a strategy for businesses to cope with these tough times.
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Format: Audio CD Verified Purchase
A little dated because it talks about MySpace as if it were the next great thing and also mentions that it would be hard to believe that an on screen keyboard would surpass users of blackberries and the touch keyboard. Otherwise, it talks about timeless principals that would hold true at anytime. Decent audio book and worth listening to.
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Format: Paperback Verified Purchase
Peter spoke at our company leadership development program. Picked up this book from the recommended reading list and was not disappointed. I enjoyed Making it Happen more, but this book has some key principles. The old concept fake it to you make it is repurposed in by - to move forward you must act in spite of ambiguity.
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Format: Kindle Edition Verified Purchase
Thought provoking concepts backed by examples of companies and divisions who fave Flipped. I appreciate the case Sheahan builds for considering his recommendations. This is a book about how business is currently being done and will be done in the future.
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