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Focus: Use Different Ways of Seeing the World for Success and Influence Kindle Edition
Showing how promotion/prevention focus applies across a wide range of situations from selling products to managing employees to raising children to getting a second date, Halvorson and Higgins show us how to identify focus, how to change focus, and how to use focus exactly the right way to get results. Short, punchy, and prescriptive, Focus will help you see not just what’s going on around you— but what’s underneath.
Visit the author's website at www.heidigranthalvorson.com for a special pre-order giveaway.
- Length
284
- Language
EN
English
- Kindle feature
Sticky notes
- PublisherPlume
- Publication date
2013
April 18
- File size1.1 MB
- Kindle feature
Page Flip
- Kindle feature
Word Wise
- Kindle feature
Enhanced typesetting
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Editorial Reviews
Review
—Gretchen Rubin, author of The Happiness Project
"Focus is an exciting and important new book that brings motivational science to life in a remarkably practical way."
—Daniel Gilbert, Ph.D., author of Stumbling on Happiness
"Nothing has changed the research conversation in social psychology in the last decade as much as Tory Higgins's ideas about promotion and prevention. This book shows how promotion and prevention touch every aspect of our daily life from work to parenting."
—Chip Heath and Dan Heath, authors of Switch and Made to Stick
“In anything-but-routine fashion, the authors describe a fundamental difference in the way we seek and achieve success. Their description is so wide-ranging yet integrative, so entertaining yet instructive that I am able to offer an assertion of my own: If you are one of those people who want to be successful, you should read this book.”
—Robert B. Cialdini, Ph.D., author of Influence: Science and Practice
“Every once in a while a book comes out that changes the way you see yourself, other people, and the world. This is one of those books. Read it.”
—Peter Bregman, author of 18 Minutes: Find Your Focus, Master Distraction, and Get the Right Things Done
“Most people think that motivation gets them energized to act. Focus lifts up the hood on the motivational system and shows how competing motivations to achieve positive outcomes and avoid negative ones influence work, love, and parenting in unexpected ways. The book is filled with practical examples that make it a must-read for anyone who wants to understand why they behave as they do.”
—Art Markman, Ph.D. author of Smart Thinking: Three essential keys to solve --This text refers to the paperback edition.
About the Author
E. Tory Higgins is the author of Beyond Pleasure and Pain. He is Stanley Schachter Professor of Psychology at Columbia University and Professor of Management at the Columbia Business School. Both authors live in New York City and are directors of Columbia University’s Motivation Science Center. --This text refers to the paperback edition.
Product details
- ASIN : B008BM4MM6
- Publisher : Plume (April 18, 2013)
- Publication date : April 18, 2013
- Language : English
- File size : 1080 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Enabled
- Word Wise : Enabled
- Sticky notes : On Kindle Scribe
- Print length : 284 pages
- Best Sellers Rank: #492,321 in Kindle Store (See Top 100 in Kindle Store)
- #1,136 in Personal Success in Business
- #1,609 in Business Leadership
- #2,521 in Motivational Self-Help (Kindle Store)
- Customer Reviews:
About the authors

Heidi Grant Halvorson is a social psychologist, and Associate Director of Columbia's Motivation Science Center. Her research has focused on understanding why some people give up when their goals give them trouble, while others can rise to the challenge. She is the author of SUCCEED, NINE THINGS SUCCESSFUL PEOPLE DO DIFFERENTLY, FOCUS, and THE EIGHT MOTIVATIONAL CHALLENGES. Through her books, articles, and her blogs (99u, Harvard Business Review, Psychology Today, Fast Company), she hopes to help people understand that ANYONE can reach their goals, and give them the scientifically-tested strategies they need to succeed.
In addition to her work as author and co-editor of the highly-regarded academic book The Psychology of Goals (Guilford, 2009), she has authored papers in her field's most prestigious journals, including the Journal of Personality and Social Psychology, Journal of Experimental Social Psychology, Personality and Social Psychology Bulletin, European Journal of Social Psychology, and Judgment and Decision Making. She has received grants from the National Science Foundation for her research on goals and achievement. She also serves on the Board of Advisors for Columbia University Business School's Motivation Science Center. Her work has been praised by Carol Dweck, Matthew Kelly, Dr. Edward Hallowell, and Peter Bregman, among many others.
Dr. Grant Halvorson is a member of the Association for Psychological Science, and the Society for Personality and Social Psychology, and was recently elected a Fellow of the Society for Experimental Social Psychology. She gives frequent invited addresses and speaks regularly at national conferences, and is available for speaking engagements and workshops, primarily in education and management. She received her PhD from Columbia University.
You can contact Heidi at heidi@heidigranthalvorson.com
Visit her website at www.heidigranthalvorson.com

E. Tory Higgins is one of the most highly-regarded and influential researchers in the science of motivation. He is the Stanley Schachter Professor of Psychology, Professor of Business, and Director of the Motivation Science Center at Columbia University. He is a Fellow of the American Academy of Arts & Sciences, and the author of Beyond Pleasure and Pain: How Motivation Works (Oxford, 2012). He has received the Donald T. Campbell Award for Outstanding Contributions to Social Psychology (Society of Personality and Social Psychology), the Lifetime Contribution Award (International Society for Self & Identity), the Distinguished Scientist Award (the Society of Experimental Social Psychology), the William James Fellow Award for Distinguished Achievements in Psychological Science (the American Psychological Society), and the American Psychological Association Award for Distinguished Scientific Contributions. He is also a recipient of Columbia’s Presidential Award for Outstanding Teaching.
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Part II is about motivational fit and this is where the booked bogged down for me. It was interesting at first but it was just too complicated and involved and ultimately I got bored reading it. It's all about how to influence others.
I give Part I 5 stars and Part II 3 stars and thus end up with a 4 star overall rating. I recommend this book and think it will be useful to those who want to understand more about human behavior. Since this book doesn't have any preview options I supply the table of contents below so you can get an idea about the topics covered in the book.
Part I: Promotion and Prevention
Chapter 1: Focused on the win, or Avoiding the Loss?
Chapter 2: Why Optimism Doesn't Work for (Defensive) Pessimists
Chapter 3: Focus on Work
Chapter 4: Focus on Kids
Chapter 5: Focus on Love
Chapter 6: Focus on Making Decisions
Chapter 7: Focus on Our World
Chapter 8: Identifying and Changing Focus
Part II: Motivational Fit
Chapter 9: It's the Fit That Counts
Chapter 10: The Triumph of the Fittest
Chapter 11: Under the Influence
Chapter 12: To Market
Chapter 13: A Step-by-Step Guide to Creating Motivational Fit
Epilogue
I would highly recommend it to the readers who are interested in social sciences and popular psychology.
Also, the marketers will find in "Focus" a lot of tips on how to convey their message across the target audience.





