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Focus on Food Photography for Bloggers: Focus on the Fundamentals (The Focus On Series) 1st Edition
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Top Customer Reviews
Focus on food photography shows me why my pictures aren't turning out as I'd like, and how to make my food look good in photos. And I mean show in a very literal sense. One of my absolute favorite features of the focus on food photography book is the author shows multiple shots of one pictures, demonstrating how lighting, shading, plate color, background etc give a good, or bad, result.
The book also shines because it isn't camera specific, but instead shows set up, lighting, and talks about basic functions almost all cameras have- like flash, making the results accessible no matter what kind of camera one is using.
The book doesn't stray into terribly technical terms or techniques, the ideas are ones most anyone can follow, no call for expensive back lighting or studio grade materials.
Get ready to drool my FB friends, my pictures are turning out great thanks to the tricks and tips from Focus on food.
When I first turned the pages in this book, I braced myself to be pummeled with a mountain of indiscernible language and masses of technical information. Not so. I released a deep breath as I started to flip through the pages and see tips, tricks and ideas that were very approachable and not at all complicated. Unlike some books that claim to be for "beginners" this one actually remembers its audience. There's much more here than for just beginners, though. It will take you time to learn and implement all the info given here, but it should be a comfortable learning experience.
I found this book to really hit the spot. It is small, and has enough details to teach you what you need about photography, without being snotty about it if you want to go all automatic. The book is beautifully done, and the author teaches with pictures, and short, clear explainations.
The book fits the audience very well, and he shows that you can even take great shots with your cell phone and small cameras, so you don't have to carry a bag of large, bulky, expensive camera equipment around to have great photos for your blog.
And yes, he clearly explains about shutter speeds, white balance, light, and everything else that you really need to know but really hate to think about!
Most Recent Customer Reviews
This book is a great book for anyone wanting to know some basics about food photography. I am a blogger and had my eye on it for a while. Read morePublished 3 months ago by Christine Tolhurst
I wasn't sure about this book when I ordered it. Tons of information regarding food "blogging"/photography exists online. Read morePublished 5 months ago by Matthew Coenen
I felt this book has been resourceful. I highly recommend it.Published 13 months ago by Amazon reader
Fast shipment. Thanks! Not the best book on photography I ever read but decent for beginners.Published 14 months ago by korki051
Matt Armendariz is a food photographer who began his career in graphic design and art direction in the food industry. Read morePublished 23 months ago by P. Mulloy
Great book for bloggers and a basics on food photography. But if you want to specialize as a food photographer you will need much more than this.Published on July 21, 2014 by David Medina
You've seen his work everywhere- whether you know it or not. Matt's expertise is now available for all of us food bloggers to learn from. Read morePublished on October 30, 2013 by Renee I.