- Series: The Focus On Series
- Paperback: 160 pages
- Publisher: Focal Press; 1 edition (September 15, 2012)
- Language: English
- ISBN-10: 0240823672
- ISBN-13: 978-0240823676
- Product Dimensions: 8 x 0.2 x 8 inches
- Shipping Weight: 14.4 ounces (View shipping rates and policies)
- Average Customer Review: 52 customer reviews
- Amazon Best Sellers Rank: #128,678 in Books (See Top 100 in Books)
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Focus On Food Photography for Bloggers (Focus On Series): Focus on the Fundamentals (The Focus On Series) 1st Edition
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About the Author
Matt Armendariz is a photographer, writer, avid traveler and blogger that specializes in food, drink and tasty spots all over the world. His food blog, www.mattbites.com, was voted as one of the Top 10 Food Blogs in the World by London's Times Online and was recently selected by GOOP's Gwyneth Paltrow as one of her 10 favorites food blogs. Mattbites focuses on all things flavorful and has been recognized by The New York Times, New York Magazine, Los Angeles Times, Saveur, Bon Appetit, Gourmet as well as tastemakers like Tori Burch, Design*Sponge and a variety of food and lifestyle editors. With appearances on the Martha Stewart Show, Paula Deen's Best Dishes, Gordon Ramsay's Hell Kitchen and various Food Network and Cooking Channel shows, Matt's motto is that he's a "man obsessed with food, drink and everything in between."
As a professional food photographer, his work as appeared in the pages of Bon Appetit, Time Magazine, Coastal Living and online at Martha Stewart and Food Network, as well as a variety of editorial and advertising assignments. He recently photographed a new global campaign for Coca Cola and the 2012 Olympics, coming out next year.
His first cookbook, On A Stick!, was released in May of this year. He lives in Los Angeles with his partner Adam Pearson, a food stylist. You can find Matt online at www.mattbites.com, on twitter at @mattarmendariz and see his portfolio at www.mattarmendariz.com.
Top customer reviews
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Matt (the author -- not me) does an excellent job not only providing examples/images and tips/tricks but making the amateur food photographer feel OKAY about not having the top of the line equipment. Or having a non-professional camera. Or making mistakes and needing to try again. He even admits he makes mistakes -- something I rarely see professional photographers cop to.
I particularly love chapter 14: Difficult Foods to Photograph and What You Can Do About It.
If you are starting to photograph food or, maybe, have been doing it awhile and just need some more ideas/tips/tricks, this is an excellent purchase.
I enjoyed the helpful notes and down-to-earth language its written in. The author didn't make me feel like I should run out to purchase the most expensive camera on the block, but rather taught to use what you already have. And one of the most important things: there is no shame in using the auto functions before you truly become comfortable and skilled.
Strongly recommend this one! Might actually purchase this to have as a reference guide.
His attention to detail and creative output is a key focus of this book- he lays it all out in clear, precise terms which makes it accessible to even very beginners.
I'd highly recommend this book for anyone who wants to improve their photography skills.