- Hardcover: 416 pages
- Publisher: Wiley; 1 edition (May 3, 2010)
- Language: English
- ISBN-10: 0470080191
- ISBN-13: 978-0470080191
- Product Dimensions: 9 x 1.2 x 11 inches
- Shipping Weight: 4.5 pounds (View shipping rates and policies)
- Average Customer Review: 68 customer reviews
- Amazon Best Sellers Rank: #104,281 in Books (See Top 100 in Books)
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Food Styling: The Art of Preparing Food for the Camera 1st Edition
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Based on her 30 years of experience in food styling for advertising, magazines, books, and films, Delores Custer presents the definitive lifelong reference on food styling-complete with lists of handy tools and vital equipment, recipes for artificial foods, and guidelines for running a successful food styling business.
Full of ingenious advice on styling in any media and packed with full-color photographs, Food Styling reveals every trick of the trade, from making a beverage appear to sweat to producing those perfect grill marks on meat without a grill. Filled with resources and organized in a simple problem-and-solution format, this is an ideal resource for both experienced foods styling pros and first-timers alike.
- This is the only book of its kind on the market, shedding light on the art and craft of food styling
- More than 300 full-color photos reveal the process of styling and the spectacular results, teaching and inspiring anyone interested in food and how it is presented in media
- The book features a timeline of 60 years of food styling, a glossary of important terms, and a listing of vital styling resources
- The only book the aspiring or professional food stylist will ever need, this exceptionally thorough resource covers challenges from flawless fried chicken to fluffy, cloudlike cake frostings-and everything in between
Whether you're looking to break into the food styling business or just touch up on the latest and most effective techniques, Food Styling is the ultimate guide to creating stunning culinary visuals.
Styling Techniques from Food Styling
From the Inside Flap
BEHIND EVERY mouthwatering image of food is a dedicated food stylist whose job it is to consider, plan, and perfect every detail from the curve of an apple stem to the fan of a shrimp tail.
In Food Styling, master stylist Delores Custer presents the definitive reference in the fieldcomplete with detailed information on essential tools and useful equipment, step-by-step guidance on achieving the perfect shot, and a wealth of tried-and-true techniques for everything from voluminous frostings to mile-high sandwiches. Based on her thirty years of experience styling for advertising, magazines, books, television, and film, Custer shares her expert guidance on how to achieve stunning visual perfection for all media.
Top customer reviews
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Of information for the aspiring food stylist and inspirational in its review of the history of the professional and the attributes it takes to be successful in the profession. I will definitely be sharing this information with my middle school students.
This book is more about the business of food styling which assumes that you have stylist knowledge already or will get it in cooking classes. It is also assumed that you have the ability to apprentice under a food stylist.
I thought this book would include sections such as "100 garnishes for dishes" and "How to make the perfect salad composition," but this book offered more tips on how to create inedible food substitutes for the camera. I want to photograph my dinner and eat it. It was disappointing that many of the tips were followed by "Careful! This is Toxic!"
I realize that many foods are "beefed" up for the camera using specially shaped bowels, toothpicks, etc. I'm fine with that. I just have no use preparing inedible food. A better title for this book would be "The Business of Food Styling: Advice from the Woman who Invented the Field." If you are a stylist and want that sort of information, then this book might just be for you.
How to set up a sandwich? A Burger? A cake? Those branding marks on meat? You find it all in the book.
Again, from a photographer's point of view, the photos are so extraordinary that you can benefit simpy by analyzing lighting and redoing it.