- Paperback: 320 pages
- Publisher: Skyhorse Publishing; 2 edition (August 1, 2017)
- Language: English
- ISBN-10: 1510721142
- ISBN-13: 978-1510721142
- Product Dimensions: 8.5 x 0.7 x 9.9 inches
- Shipping Weight: 2.2 pounds (View shipping rates and policies)
- Average Customer Review: 4.4 out of 5 stars See all reviews (37 customer reviews)
- Amazon Best Sellers Rank: #36,781 in Books (See Top 100 in Books)
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The Food Stylist's Handbook: Hundreds of Media Styling Tips, Tricks, and Secrets for Chefs, Artists, Bloggers, and Food Lovers Paperback – August 1, 2017
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“I didn’t realize the power food styling had to transform a pile of recipes into an exquisite cookbook until I met Denise.” ―Kim Barnouin, New York Times bestselling author of Skinny Bitch
“Denise brings her talent, flair, and lovely sense of humor to every show that we’ve produced together. She takes food to the next level!” ―Stephen Kroopnick, executive producer, Iron Chef America
“I have worked alongside Denise on many projects including cookbooks, recipes, and food styling for my infomercials. She is Julia Child and Bette Midler all rolled into one delicious lady. She is a talented chef with a fresh and creative imagination. She is a godsend to me.” ―Richard Simmons
From the Inside Flap
"What a successful food stylist does is help produce a photo that sells a dream, brand, product, sandwich, plate, lifestyle, chef, or restaurant. We style everything and anything connected to food. Think of it this way: every picture tells and sells a story."
The secret world of food styling comes into focus in this handbook for chefs, artists, and food lovers who want to make the transition to food styling. Learn how to turn banal food into ambrosia before the camera's eye. Master the tricks of the trade to keep food looking fresh and mouth-wateringly delicious, even after hours on the set.
Denise Vivaldo has been a food stylist in Los Angeles for twenty-five years. Originally a professionally trained chef catering in Hollywood, Vivaldo was discovered by Aaron Spelling and put to work on his television shows building food presentations for the camera. Her company, Denise Vivaldo Group, Inc., styles food for cookbooks, packaging, television, and film. Vivaldo won the 2010 IACP Award of Excellence for food styling. The Food Stylist's Handbook is her sixth book.
A former art director and graphic designer, Cindie Flannigan manages marketing and communications for Food Fanatics, develops and tests recipes, and styles food for film and print. She teaches food styling classes and workshops in Los Angeles through the Culinary Entrepreneurship Program, along with plating and presentation seminars through the St. Joseph Center in Venice, California.
Front cover photograph by Jon Edwards, courtesy of Bristol Farms.
Back cover photographs: left top and bottom by Jon Edwards, courtesy of Elizabeth Tenhouten; right top by and courtesy of Heather Winters; right bottom by and courtesy of Jon Edwards.
Jacket Design by Debra McQuiston --This text refers to the Hardcover edition.
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Top customer reviews
This title is a reference book which you dip into on a need to know bases.
The foods presented are the ordinary kind that any worker with food will encounter. The business tips and instructions are valuable if one is serious about food styling as a profession.
Enjoy, but remember this is not a title devoted to technique and craft.
Nash Black, author of SANDPRINTS OF DEATH.
5 years ago when I started, I looked for and used a variety of resources, but still I felt like I was sifting through snippets of information from old books and the web to determine what was truly a resource and what was no longer relevant in the age of the digital camera. And as far as the business side of things, I just winged it. It also felt like stylists were loath to reveal the secret "tricks of the trade" in print.
Not only are the tricks revealed in this book they are ILLUSTRATED!
This book has it ALL. Whether you are just starting and have questions about how to actually style food, build a kit and find clients, or you are trying to figure out how to take it to the next level, this book will help. Absolutely invaluable...buy this book and earn the money back in spades by not wasting your precious time, money and resources figuring it out yourself.
While I'm at it, take a workshop with Cindie and Denise. Cindie is a master at the craft and Denise is hilarious, warm-hearted and truly holds the value of elevating individual stylists and the industry as a whole by sharing her vast experience, knowledge and resources. My investment was returned a month later when she referred me a job in my area.