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The Food Truck Handbook: Start, Grow, and Succeed in the Mobile Food Business Paperback – March 15, 2012
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From the Back Cover
The food truck craze has arrived. Don't miss out!
Foodies the world over have awakened to the mouthwatering potential of the food truck, inspiring national food truck competitions and even a show on the Food Network. The relatively low cost of entry, combined with free and low-cost ways to market them through social media, make the food truck business an ideal entry point for budding entrepreneurs.
The Food Truck Handbook offers step-by-step advice on achieving your mobile food mogul dreams. From concept development to gaining a loyal following to preventative maintenance on your equipment, this book covers everything you need to know about starting and running a successful food truck business, including:
Profiles of successful food trucks, detailing their operations, profitability, and scalability
How to write a sound business plan, set a reasonable budget, and raise the money to get started
Best practices and tools to help you pick a truck, choose a location, find trustworthy vendors, and get your truck open on time
How to stay lean and profitable by avoiding the most common operating mistakes??
How to grow from one truck to multiple trucks, restaurants, wholesale, or a food truck franchise
About the Author
David Weber is a food truck advocate and entrepreneur. He is founder and President of the NYC Food Truck Association (NYCFTA), which brings together small businesses that own and operate premium food trucks in New York City. David is also a cofounder of Rickshaw Dumplings, a growing fast casual chain that operates multiple food trucks. Prior to his experience in hospitality, David was a technology and business consultant. He holds an MBA from New York University's Stern School of Business and a BA in English literature from Yale University.
Top Customer Reviews
While running a food truck business is not easy, I am much more prepared because of the insight and instruction I received from the handbook. A must read for anyone who is seriously considering starting a Food Truck Business.
Well done manual, much more informative than Food Trucks for Dummies, which was sorely lacking.
The way it's written is very engaging and easy to follow, and doesn't seem like a drag to read in the least like some other books of its kind. The author clearly has a passion for and expertise in the business. Highly recommended!
Most Recent Customer Reviews
This book helps you think of the things in starting a new business. I would highly recommend it to anyone looking to start a new truck.Published 12 days ago by Heather J. Lindsay
I haven't read it yet. Just skimmed through it. Looks wonderful though!Published 1 month ago by Amazon Customer
Pretty outdated and kind of pedantic. Familiarize yourself with a spreadsheet program like excel? Even 5 years ago that was pretty Mickey Mouse. Read morePublished 3 months ago by Psych MD