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Food On Wheels: The Complete Guide To Starting A Food Truck, Food Cart, Or Other Mobile Food Business Paperback – September 29, 2011
Purchase options and add-ons
* Understanding all the startup costs and sources for purchasing or leasing your kitchen on wheels;
* Building a business plan that will guide decision making and set you up for success;
* Scouting locations for optimal visability and sales;
* Calculating your true product costs and how to price your menu in a way that will be profitable;
* Connecting with customers inexpensively by using traditional marketing tools and social media to keep them coming back for more; and
* Appendices containing detailed worksheets that clearly walk you through the financial side of the business and comprehensive lists of resources and business licensing offices broken down by state and territory.
- Print length178 pages
- LanguageEnglish
- Publication dateSeptember 29, 2011
- Dimensions5.5 x 0.41 x 8.5 inches
- ISBN-100615533663
- ISBN-13978-0615533667
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Product details
- Publisher : Rabbit Ranch Publishing (September 29, 2011)
- Language : English
- Paperback : 178 pages
- ISBN-10 : 0615533663
- ISBN-13 : 978-0615533667
- Item Weight : 7.5 ounces
- Dimensions : 5.5 x 0.41 x 8.5 inches
- Best Sellers Rank: #1,861,370 in Books (See Top 100 in Books)
- #638 in Service Industry (Books)
- #2,132 in Hospitality, Travel & Tourism (Books)
- #11,174 in Entrepreneurship (Books)
- Customer Reviews:
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About the author

A culinary professional who spent years working as a professional pastry chef for a luxury hotel chain, Jennifer Lewis founded her own small food company in 2006. In addition to a culinary degree, Jennifer also holds an MBA from Northwestern University's Kellogg School of Management with a concentration in Entrepreneurship, Marketing, and Finance.
When not working in the kitchen, Jennifer tries to stay closely connected to her local food business community. She also loves running with her husband and dogs and dreams about the Wyoming ranch she hopes to one day buy. She loves nothing more then talking about food and entrepreneurship and encourages readers to join the conversation at www.smallfoodbiz.com.
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