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Forbes Greatest Business Stories of All Time Paperback – August 21, 1997
All Books, All the Time
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Historian and journalist Daniel Gross has produced a collection of profiles of corporate high-achievers that is exceptionally informative, extremely entertaining, and endlessly inspiring. In Forbes Greatest Business Stories of All Time, Gross examines 20 pioneering risk-takers who refused to compromise and were ultimately rewarded for their efforts. From the richest man in America during Revolutionary times (Robert Morris) to its richest man today (Bill Gates), the book tracks industrialists, corporate kings, financiers, and visionaries, including J. P. Morgan, Walt Disney, Ray Kroc, and Mary Kay Ash in a manner that shows why all are worth studying.
From the Publisher
Insightful stories of 20 entrepreneurs and how they changed the way we live and do business. The editors of Forbes magazine have gathered the stories every educated business professional needs to read. Each story features a business personality as well as a corporation, and is packed with drama, excitement, wisdom and success secrets. The book as a whole is an insightful history, illuminating our current condition by explaining the forces behind it. --This text refers to the Hardcover edition.
Top customer reviews
From Robert Morris to Bill Gates; the books takes you on a promonade into their kingdoms. Explaining to the reader many valuable information about each "tycoon's" personality, enterprise, industry, and the general business environment in his particular era.
I personally enjoyed the chapters on David Ogilvy, Ray Croc, Sam Walton, Walt Disney, Joseph Wilson, Henry Ford and Harley Davidson.
The book portrays many successful personalities and companies that will be of interest to people in varying specializations within Business.
An enjoyable read and a good reference.
Also read "Lessons from the Top" and "Radical Marketing"
That ridiculous sentiment aside (in the author's defense, he didn't write it), there is some valuable content here, and while I didn't feel blown away, I didn't feel that I had completely wasted my time, either. The book covers a lot of stories in a short span and provides enough detail that you get a feel for each history without getting lost in trivialities.