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Forbes

The Forbes Model For Journalism in the Digital Age Kindle Edition

by Lewis DVorkin (Forbes Chief Product Officer) (Author), Forbes (Author) Format: Kindle Edition

3.4 25 ratings

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ABOUT THE BOOK

Since its founding in 1917, Forbes has been providing insights, information, and inspiration to ensure the success of those who are dedicated to the spirit of free enterprise.

Its flagship publications, Forbes and Forbes Asia, reach a worldwide audience of more than six million readers and its website, Forbes.com—the leading business site on the Web—attracts an audience that averages 30 million people per month. Forbes also publishes ForbesLife magazine and licensed editions in more than 25 countries around the world.

Lewis DVorkin has always appreciated the importance of clarity, particularly in his professional life and in the media he consumes. When he first came to Forbes in the mid-1990s, he completely understood the brand and its voice. Then he left for AOL as the millennium turned. It was obvious the news cycle was getting faster and digital media was the place to be. After that, he founded a startup, True/Slant. He had a clear idea – well, he hoped he did – for a new way to produce news.

Two years ago, he sold that company to Forbes, one of his investors. In re-joining a trusted brand and people he trusts as the chief product officer, he saw a direct path for the True/Slant team to take its ideas to a bigger stage. It’s worked out great. Why? Lots of reasons, especially this one: the clarity and strength of the Forbes mission.

Journalism at Forbes is rooted in the conviction that success results from free enterprise, the entrepreneurial spirit, smart investing – and living a life beyond the mere accumulation of dollars. Forbes is about aspiration. That message has given tremendous focus to the task of dramatically re-imagining our products and culture in the era of digital publishing and social media.

ABOUT THE AUTHOR

Lewis DVorkin serves as Chief Product Officer at Forbes Media. His long journey has taken him from The New York Times, Newsweek and The Wall Street Journal, to tabloid TV, AOL—and an instrumental role in launching TMZ.com. DVorkin has lived through a newspaper strike (sounds quaint, right?), the New York City Black Out in '77, and a bout with the Cabbage Patch Dolls. He was the founder and CEO of True/Slant, which Forbes invested in and later acquired. DVorkin first got hooked on the News business as the student editor of the Daily Iowan during the days of Vietnam, Watergate and Roe v. Wade. DVorkin would like to express his gratitude to James Bellows—a truly gifted editor, an extraordinary human being and a mentor.

TABLE OF CONTENTS

- Introduction: Disrupting the Media Model for News and Information
- The Forbes Approach to Brand Building
- Digital Journalism and the New Face of Media
- News & Social Media - Online Content in the Facebook Age
- A New Breed of Journalist - What Makes Forbes Writers Different
- Closing Thoughts: Reimagining a Magazine as a Digital Media Marches On

EXCERPT FROM THE BOOK

Entrepreneurial Journalism means digital screens that come alive with individual voice, real-time activity and dynamic content, not the homogenized, lifeless and static news pages I see on so many other news sites. When I spoke with Forbes staff reporter Deborah Jacobs about this change, she replied, “You know what’s changed for me at Forbes? I now write for my audience, not my editor.”

That’s what our new model is about – listening and engaging with news consumers. Then we trust our full-time reporters and knowledgeable contributors to respond by producing content that meets their needs. And lots of it! Digital audiences can’t seem to get enough information, so it’s our job to supply it. Our unique model enabled us to provide them with quality, quantity and variety across eight key verticals, or subject areas. Our individually branded content creators, not burdened by outdated bureaucratic journalistic layers, use the publishing tools we built for them to turn out thousands of posts – nearly 100,000 in 2011.

Print length

62 pages
Language

English
Sticky notes

On Kindle Scribe
Publication date

June 3, 2012
File size

212 KB
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Editorial Reviews

About the Author

Lewis DVorkin serves as Chief Product Officer at Forbes Media. His long journey has taken him from The New York Times, Newsweek and The Wall Street Journal, to tabloid TV, AOL-and an instrumental role in launching TMZ.com. DVorkin has lived through a newspaper strike (sounds quaint, right?), the New York City Black Out in '77, and a bout with the Cabbage Patch Dolls. He was the founder and CEO of True/Slant, which Forbes invested in and later acquired. DVorkin first got hooked on the News business as the student editor of the Daily Iowan during the days of Vietnam, Watergate and Roe v. Wade. He can quote all the best lines from All the President's Men, and still thinks Howard Beale did it better than all the real-life pretenders who followed him. DVorkin would like to express his gratitude to James Bellows-a truly gifted editor, an extraordinary human being and a mentor. --This text refers to an out of print or unavailable edition of this title.

Product details

ASIN ‏ : ‎ B0088QTLP8
Publisher ‏ : ‎ Hyperink - Journalism in the Digital Age (June 3, 2012)
Publication date ‏ : ‎ June 3, 2012
Language ‏ : ‎ English
File size ‏ : ‎ 212 KB
Simultaneous device usage ‏ : ‎ Unlimited
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 62 pages

Customer Reviews:
3.4 25 ratings

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I'm the Chief Product Officer of Forbes Media. It's been a long journey: The New York Times, Newsweek, The Wall Street Journal, a little tabloid TV, AOL -- and I certainly don't want to forget TMZ. I lived through a newspaper strike (sounds quaint, right?), the New York City Black Out in '77, and my bout with the Cabbage Patch Dolls.

I was the founder and CEO of True/Slant, which FORBES invested in and acquired two years ago. I got hooked on the News business as the student editor of the Daily Iowan, during the days of Vietnam, Watergate and Roe v. Wade. I can quote all the best lines from "All the President's Men," and I still think Howard Beale did it better than all the real-life pretenders who followed him. I owe so much to James Bellows -- a truly gifted editor, an extraordinary human being and a mentor who was always there for me.

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3.4 out of 5

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Vinay Kolhatkar

Insightful view of the new world of op-ed journalism

Reviewed in the United States on June 22, 2013

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I am an unabashed admirer of the Forbes model, and have learnt a lot from DVorkin's blog on Forbes dot com itself. It's a great new media model. Unlike just about everything else, Forbes is truly bipartisan; in fact it allows the author to express his/her brand. This means that we can have articles with opposing viewpoints on the same issue. The writer is the brand that communicates directly to its readers, whilst Forbes is the umbrella brand that nurtures anyone who can attract an audience without defamation and foul language.

The only negative is that the "book" aggregates the insights of a collection of articles that are available for free on Forbes dot com itself. In fact, the website will update you periodically for free. For the convenience of collecting the articles under one heading, it is worth paying a few dollars, since you can read the whole lot on an airplane trip.

I think the Forbes model can work superbly for op-eds by people who think deeply after the fact, as against for the 24/7 news cycle, which is simply a barrage of information. The latter is better handled by passive watching of television. This is a short book, well worth reading.

3 people found this helpful

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Ahmad Saied

Good insights into what made the new forbes

Reviewed in the United States on August 2, 2015

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Good insights into what made the new forbes.com successful. As content/media professional, I found it pretty useful. However, it could have been better if it wasn't just aggregating previous posts into chapters, rather than re-writing those posts as a book. some ideas were repeatedly mentioned over and over again due to this method of aggregating the book.

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Alexandr

Turn on lending option, please

Reviewed in the United States on August 6, 2014

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Great book, but it's a shame that lending is not enabled. I'd like to share it with my colleagues.

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tomwinans

Insight for non-journalists, too ...

Reviewed in the United States on May 28, 2013

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We blog and publish, often with very dated views of audience and opportunity to engage readership. The fact that we can engage readers by name today varies considerably from when Forbes et al came into existence. We may use Wordpress or other blogging services, but how often do we write with interactions in mind?

This short work about transforming from a printed publication to one in which all mediums count, and some provide opportunities to interact directly with readership - and be measured by them - was insightful.

One person found this helpful

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J. M Schwartz

A Manual for the New Journalism

Reviewed in the United States on January 24, 2013

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If you are at all interested in the future of journalism in a digital age, Forbes has cracked the code. This book is filled with loads of practical and strategic advice. Specifically re-aligning your current editorial assets to become "thought leaders" on social media, and the need for developing a smart CMS that reflects your strategic intentions. Some of it is self-congratulating at times, but well-deserved. This is a must read for anyone interested in how to run a media company.

3 people found this helpful

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John Rhein

In the Vangard of the Digital Age

Reviewed in the United States on July 22, 2015

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Great vision and exploitation of a newly positioned medium. Not a sellout but a buy in. DVorkin is a visionary with the knowledge to lead the charge on a new age battlefield. I'd recommend this to anyone who is interested in media, marketing and journalism.

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S A M

Eye opening for all digital publishers

Reviewed in the United States on December 5, 2012

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I am in the business of providing publishing software to the media industry and this book was very eye opening. A great read for anyone in media or publishing.

One person found this helpful

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Julie Anixter

A walk into and though a new paradigm

Reviewed in the United States on November 2, 2013

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A Tribeca Disruptive Innovation Award Winner, Lewis makes sense out of the current volatility and offers up a very cool vision for the next era.

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Top reviews from other countries

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Benry

With more work this could have been a really good book

Reviewed in the United Kingdom on January 29, 2014

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This was a very frustrating book because it does contain some useful information, but it is all wrapped in a "Go Team Forbes!" cheer leading that just annoys. Furthermore with a bit more work, talking to other people, going into rather more of the thinking, this would have been even better. As it is, the book, while useful and not bad, is a bit superficial. Shame as Forbes has done some really interesting stuff.

Edu Portas

A basic revision of some Journalistic practices at Forbes

Reviewed in Mexico on April 30, 2018

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There's not much to really comment about this book. I guess it's great as a first read for anyone starting out at Forbes, but little else.

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Willy

So disappointed of this book

Reviewed in France on January 5, 2016

Verified Purchase

I do like Forbes but this book is just self-promoting, with crappy layout and printing.
Nothing informative on it or so little...
Don't waste your money.