Foreword
On June 16, 1903, a 39-year-old Detroit businessman named Henry Ford formed a company to build and sell automobiles. His business plan was simple: he wanted to make cars affordable for the average family.
Within a few short years, this simple idea changed the world.
To fully appreciate the impact my great-grandfather had on people's lives, you have to understand what life was like when he started his company. In 1903, there were only 8,000 cars in the United States and less than 150 miles of paved road. The average wage was 22 cents an hour. Most people rarely traveled more than 25 miles from home in their entire lifetime.
To build cars for what he called "the great multitude," Henry Ford worked on a series of progressively better-designed and lower-priced cars. Finally, in 1908, he introduced his automotive masterpiece: the Model T. Within a few years he had adopted the moving assembly line and $5-a-day wage, manufacturing innovations that helped create and define the industrial age. This remarkable combination of vision, process, and product put the world on wheels and began modern life as we know it.
The Model T was simple, affordable, and reliable. It changed the way we live, work, and play, providing mobility and prosperity on an undreamed-of scale. In time, it became an integral part of everyday life, popular culture, and even our language.
Whether you call it the Tin Lizzie or the Car of the Century, 100 years after its introduction the Model T is assured of its place in history, and in the hearts of automotive enthusiasts around the world.
Bill Ford
Executive Chairman
Ford Motor Company