Price: $10.00 ($0.63 / oz) & FREE Shipping on orders over $49. Details
Price: $9.50 ($0.59 / oz) $10.00 Save $0.50 (5%)
Price: $10.00
In Stock. Sold by Forever New International and Fulfilled by Amazon. Gift-wrap available.


Subscribe & Save:

Deliver 1 every
2 months (Most common)
Deliver 1 every
2 months (Most common)
Select Your Recurring Delivery
Deliver 1 every
  • 1 month
  • 2 months (Most common)
  • 3 months
  • 4 months
  • 5 months
  • 6 months

Cancel anytime. Already a member? Sign in

One-time purchase:

Forever New Ovacion 16 oz has been added to your Cart
Qty:1

Other Sellers on Amazon
Add to Cart
$10.00 ($0.63 / oz)
& FREE Shipping on eligible orders. Details
Sold by: BIGFLY
Add to Cart
$10.00 ($0.63 / oz)
+ $5.00 shipping
Sold by: Cielo Rosa

Forever New Ovacion 16 oz

4.6 out of 5 stars 152 customer reviews
| 12 answered questions
About the Product
  • Preserves elasticity and promotes longer life in natural, synthetic and micro-fiber fabric
  • Bio-degradable and solvent-free
  • Fresh natural scent
  • Sustains dark colors, especially black
  • Helps keep the fit and shape of garments

Frequently Bought Together

  • Forever New Ovacion 16 oz
  • +
  • Forever New Granular 32 oz
  • +
  • Forever New 8oz Stain Remedy Liquid
Total price: $33.99
Buy the selected items together


Product Description

Clothes are expensive. You want them to look, feel and fit like new for as long as possible. Ovacion will help keep the fit and shape of your favorite garments, revitalizing and restoring normal wear and tear of clothing especially in the neck, sleeves, cuffs and waistband. Can be used for machine or hand washing.

Product Details

  • Product Dimensions: 3.2 x 1.3 x 0.6 inches ; 1 pounds
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • ASIN: B000O3E964
  • UPC: 754584400168
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (152 customer reviews)
  • Amazon Best Sellers Rank: #9,558 in Health & Personal Care (See Top 100 in Health & Personal Care)

Important Information

Legal Disclaimer
Actual product packaging and materials may contain more and different information than what is shown on our website. We recommend that you do not rely solely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. Please see our full disclaimer below.

Customer Questions & Answers

Customer Reviews

Top Customer Reviews

I used Ovacion first, then tried the powder Forever New. While they're both good, I'm going back to Ovacion. I like the scent better (I don't know what the other person is talking about a "talcum powder" smell--not for Ovacion!) than Forever New, and I've used less per wash. Just a tiny little squirt in a bucket and I can wash several bras. Maybe it's just me, but I tend to use too much when using the powder. I think both products are great for all fine lingerie and swimsuits. Oils are terrible for spandex and nylon! Body oils, tanning oils--even petroleum-based detergents. Ovacion and Forever New wash dirt and oils away without typical detergents, which can actually break down the fabrics. Everything gets that brand new-like "snap" back to it. I have some very expensive bras and swimsuits, and don't want to replace them as often as I used to have to replace my old bras, back when I used regular detergents. If you're like me, you hate handwashing. However, a few minutes hand-washing once a week is much better than buying them all again, especially at $50 to $100 per garment. Try it; it's worth it!
1 Comment 51 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Verified Purchase
The drycleaner's effort to remove a collar soil line from a white linen- blend suit jacket left yellowed area. A friend suggested Ovacion which she buys at a local boutique. I found it at Amazon.com. I made the mistake of using a sponge to apply a solution. It is so good it took some of the blue color of the sponge out and put it on the jacket. Trying again with a clean white cloth took out both the yellow and the blue.
Comment 38 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Verified Purchase
This is an update of my review, below, written five years ago. My 100% satisfaction with Ovacion continues. I still mainly wash by hand but I also use Ovacion in the washer. Either way, a tiny amount, far less than the maximum two tablespoons recommended per machine wash, goes a very long way. Ovacion does everything that is claimed for it and even makes worn garments look new again. I use it for every type of fabric, including silks and wools, and every type of garment, including tailored suits.

My only complaint is that Forever New has changed the label and bottle shape. I wish they would return to the original beautiful label and flattened oval bottle, and also produce those 4oz bottles that were so great for travel.

"I have been a fan for at least ten years and haven't used a drycleaner in all that time! I use Ovacion to hand wash/drip dry almost everything in my closet -- not just hosiery. It's gentle, easy to rinse, leaves things looking new and lasts for ages -- in other words, miraculously effective and economical. I really hope the product is still going to be available in future but just in case I've been buying up every bottle I can find. Perhaps the company made something that was too good -- like The Man in the White Suit."
Comment 28 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
I purchased a few new bras at a VERY high end store - she talked me into buying this to wash them in and figured I had invested so much in these bras I should at least give it a try. WOW is all I have to say! I keep an old plastic bucket, fill it with cold water, about a TBSP of Forever New and I put my bras OR delicate tops in and let them sit for about 10 minutes, swoosh them around and WALA. This stuff washes out, doesn't leave a residue. I lay my items out flat on a towel - roll the towel up and let them dry. I seriously cannot tell you what a difference this has made with all those cute summer tops that seem to fade after a few washings. My tops are still like brand new and my bras - this SAVES the elastic. Try it - you won't be disappointed. Wish I had learned about this stuff a LONG LONG time ago!
Comment 25 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Verified Purchase
I learned of this product when I purchased a bra at an upscale lingerie store. The sales lady strongly recommended this product (although in powder form) in order to keep the bra in excellent condition. Several years later, I still have the bra and while it does not look new, it is in excellent condition. The best thing to do is place your bras in a garment bag for delicate items and place in your washer using the "hand wash" cycle and then hang to dry. NEVER place a bra in the dryer. The heat breaks down the elasticity. I recently discovered this liquid form at Amazon and I absolutely LOVE it. I have been using it for other delicate items and it works great. I am not sure why some people have suggested the scent is unpleasant. While it is a little different than Tide or Gain, it is pleasant. The best adjective to describe the scent is "powdery." In any case, it really adds to the longevity of your lingerie. This is a MUST for bras and other delicates.
Comment 8 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Verified Purchase
I went from the powdered formula to this one. I always seemed to dump too much powder into the bucket and it always felt so wasteful. This bottle makes it very easy to squeeze in a few drops, swish it into the water and I'm ready to go. I love it for all my delicates, but I also love it for those last minute emergencies when you have decided to wear that one favorite top, but then realize it is on the bottom of the laundry basket, or the closet, or hanging over the arm of that chair along with the other things you swore you'd hang up. I have filled a sink with water, added a few drops of Ovacion, swirled the shirt around to freshen it up, and then thrown it into the dryer while I shower and get ready. Voila! By the time I'm ready it is, too.

It does kind of have a powdery-floral-scent, but once the item had dried, to me it just smells like you had the items stored in a drawer with a pot pourri satchel. I even add a few drops when washing my husband's socks that have been in his work boots all day. He's never complained about smelling like a chick! For ten bucks, you will find all sorts of things to add a few drops to. Worth every cent!
Comment 7 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews

Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Amazon.com assumes no liability for inaccuracies or misstatements about products.