Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits Hardcover – December 1, 2006
The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
Frequently bought together
Customers who bought this item also bought
Customers who viewed this item also viewed
Explaining that the world's five billion poor make up the thefastest growing market in the world, Prahalad shows how this segment has vastuntapped buying power, and represents an enormous potential for companies wholearn how to serve this market by providing the poor with that they need.
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
For more than 50 years a broad range of government and non-government organizations have been fighting poverty, but they have not succeeded in eradicating it. According to the author, we need a new approach which involves partnering with the poor to create large-scale profitable entrepreneurship in which the poor are actively engaged. There is a significant opportunity for value-creation latent in the bottom-of-the-pyramid market.
The book goes on to describe a number of companies which are successfully enriching the lives of the poor while operating profitably. Aravind Eye Care System, which provides cataract surgery, operates profitably and is the largest eye care facility in the world, yet 60% of the patients are treated for free. ITC placed computers in villages, allowing farmers to check prices, make better decisions, and improve their income. Many other large-scale success stories are told.
In my view the book proposes a very helpful approach to fighting poverty, devoid of the usual paternalistic assumptions. On the whole the poor are not looking for our charity; they are looking for opportunities to use their skills and labour to improve their circumstances. However the title of the book seems to overstate the "fortune" that is to be made. The examples given by the author were viable businesses, but they were focused on serving their customers, not on making a fortune. I highly recommend this book to anyone interested in serving the poor.
I'd recommend this not just for business people and entrepreneurs. Poverty is a world-wide issue and this book shows new and innovative ways of dealing with it. We can find uses for this theory in many different realms and disciplines and the theory forces us to think outside of the box. I was especially appreciative of the non-subsidies and the notion that poverty alleviation can come from sustainably profitable operations. I also like the idea of environmental sustainability as a must when dealing with the vast majority of the world as consumers.
I would also recommend "Out of Poverty" by Paul Polack. I liked Prahalad's position better, as Polack falls short in addressing exclusively money as a poverty factor and disregards life quality as something we should address; something that Prahalad does address. But Polack addresses an even poorer segment of the world and we can learn from both theories.
Most recent customer reviews
"What is needed is a better approach to help the poor, an approach that involves partnering with them to...Read more