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The Fortune Cookie Principle : The 20 Keys to a Great Brand Story and Why Your Business Needs One. by [Bernadette Jiwa]
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The Fortune Cookie Principle : The 20 Keys to a Great Brand Story and Why Your Business Needs One. Kindle Edition

4.6 out of 5 stars 169 ratings

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Length: 203 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Editorial Reviews

About the Author

Bernadette Jiwa is the #1 Bestselling Author of 'Make Your Idea Matter' and was voted Australia's Best Business Blogger in 2012. She works as a brand strategist with entrepreneurs from around the world, showing them how to differentiate and add value to their businesses by telling a better brand story. You can find her at www.TheStoryofTelling.com --This text refers to the paperback edition.

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Customer reviews

4.6 out of 5 stars
4.6 out of 5
169 customer ratings
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Reviewed in the United States on February 2, 2018
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4 people found this helpful
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Reviewed in the United States on April 25, 2017
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One person found this helpful
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Reviewed in the United States on February 26, 2018
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Reviewed in the United States on February 28, 2014
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5 people found this helpful
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Reviewed in the United States on June 9, 2018
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2 people found this helpful
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Reviewed in the United States on June 25, 2013
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Top international reviews

Kerstin
5.0 out of 5 stars If you only read one marketing book - read this
Reviewed in the United Kingdom on August 19, 2013
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Marion Ryan
5.0 out of 5 stars Brilliant read
Reviewed in the United Kingdom on April 5, 2014
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Thorpeedo
5.0 out of 5 stars Brilliant. Perfect for any business who wants to stand out in the crowd.
Reviewed in the United Kingdom on October 3, 2013
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thebear
5.0 out of 5 stars The brand is the business
Reviewed in the United Kingdom on June 21, 2014
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Carlos
4.0 out of 5 stars An Informative and interesting read which is thought provoking. I hope to put at least some of the information to work for me and my business.
Reviewed in the United Kingdom on September 26, 2017
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Mr. Joel Hughes
5.0 out of 5 stars Thought provoking & inspring
Reviewed in the United Kingdom on June 23, 2013
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Kindle Customer
5.0 out of 5 stars Clear thoughtful ideas for today's markets
Reviewed in the United Kingdom on January 12, 2015
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Dawn Elizabeth
4.0 out of 5 stars Insightful
Reviewed in the United Kingdom on August 19, 2013
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Paulop66
5.0 out of 5 stars Only half way through and love this book
Reviewed in the United Kingdom on November 17, 2017
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Lynn Culver
5.0 out of 5 stars Loved This Book
Reviewed in the United Kingdom on March 21, 2015
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AndyB
5.0 out of 5 stars Filled with stories
Reviewed in the United Kingdom on November 21, 2017
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Callie Di Nello
5.0 out of 5 stars I love how Jiwa writes
Reviewed in the United Kingdom on October 23, 2014
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tokyo
1.0 out of 5 stars Basically clickbait
Reviewed in the United Kingdom on May 11, 2016
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T.L
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on November 7, 2015
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marie
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on November 24, 2014
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