Enter your mobile number below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
Getting the download link through email is temporarily not available. Please check back later.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Buy Used
$4.67
FREE Shipping on orders over $25.
Condition: Used: Very Good
Comment: A well-cared-for item that has seen limited use but remains in great condition. The item is complete, unmarked, and undamaged, but may show some limited signs of wear. Item works perfectly. Pages and dust cover are intact and not marred by notes or highlighting. The spine is undamaged.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series) Paperback – June 29, 1999

5.0 out of 5 stars 5 customer reviews

See all formats and editions Hide other formats and editions
Price
New from Used from
Paperback
"Please retry"
$7.06 $0.01

MileIQ
Automatically log your driving, and deduct or expense your miles. Try it FREE
click to open popover

Editorial Reviews

About the Author

Dr Doug McKenzie-Mohr is an environmental psychologist who specialises in designing programs to promote sustainable behaviour.
NO_CONTENT_IN_FEATURE

New York Times best sellers
Browse the New York Times best sellers in popular categories like Fiction, Nonfiction, Picture Books and more. See more

Product Details

  • Series: Education for Sustainability Series
  • Paperback: 176 pages
  • Publisher: New Society Publishers; 1 edition (June 29, 1999)
  • Language: English
  • ISBN-10: 0865714061
  • ISBN-13: 978-0865714069
  • Product Dimensions: 6 x 0.4 x 9 inches
  • Shipping Weight: 8.8 ounces
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #532,464 in Books (See Top 100 in Books)

Customer Reviews

5 star
100%
4 star
0%
3 star
0%
2 star
0%
1 star
0%
See all 5 customer reviews
Share your thoughts with other customers

Top Customer Reviews

Format: Paperback
I don't know if McKenzie-Mohr coined the buzz-terms used in Community-based Social Marketing, but he covers them (at the introductory level) completely in this book. Case studies and personal experiences offer practical examples to the lingo commonly used in CBSM, plus plenty of articles are referenced for further reading. If you've heard about "Prompts" and "Norms" associated with CBSM and need to know what everyone's talking about, this is a great place to start.
Comment 13 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
This is an excellent, concise little handbook that is packed with research-based information and excellent tips on social marketing. It focuses on the challenging topic of marketing to increase sustainable behaviors, such as recycling and reusing products rather than sending them directly into the nation's bulging landfills.

I used it as a main text for a graduate course I teach called Media Advocacy and Social Marketing and got highly positive feedback about it from my students. There are lots of other books out there, but very few that actually offer tactics to promote conservation rather than consumption. This is the heart of this great book and what makes it unique among competing how-to manuals.

Also, one of the authors is Bill Smith, a founder of the Academy for Educational Development and one of the pioneers of research-based social marketing. There is no smarter person around on this topic.
Comment 6 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
This text is a great guide which assisted me in my course. Although it was mandatory for my course it is well written and keeps your interest.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
Students really appreciated how easy it was to read, and how helpful the tips were. It's a great intro to CBSM
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
Doug is a great writer and really knows the subject matter.

If you are interested in CBSM this is the bible.
Comment 2 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Pages with Related Products. See and discover other items: conservation, book marketing