From the Inside Flap
IF YOU'RE A small business owner, you're working hard and trying to do the right things while hoping that somehow your business will make enough money. But that approach puts your business in control of you and your life. You end up working too hard, laying it all on the line, and hoping to make just enough money to survive.
But it absolutely does not have to be that way. You should be the one in control of your business and the financial results it creates. You should decide how much money you want from your business and then create your business to fulfill that visionto become a thriving and sustainable vehicle for your dream lifestyle.
But how do you get that kind of control? Where do you start? Found Money shows you how to get control, create specific financial results, decide what you want from your business, and then take specific steps to get there. Even if your business is doing well, it could still do better. Found Money shows you the connections between what happens in your business on a daily basis and the financial results it creates in the long term.
With the proven and effective strategies, tactics, and tools inside, you'll have the power to take control over your business and proactively create the financial results you want, using key elements such as:
- THE TRIPLE OVERLAPthe three things your business, every product, every service, and every customer must have in order for your business to actually make money
- CUSTOMER PROFITABILITY MAPPINGa unique graphic method that instantly shows you which customers to focus on
- FOUND MONEY BREAKEVENyou must decide what financial result you want from your business and then reverse engineer that specific result to pinpoint the number, type, and characteristics of the customers, products, and services that will take you there
- PRICING BOOTCAMPit's essential that you learn the process of Pricing on Purpose and boldly determine the prices you must demand in your marketplace and why
- QUICK-FAILINGFound Money gives you the tools and encouragement to test new ideas and assess their impact on your financial results before making any major changes
In addition to these five elements, Found Money shows you how to quickly gauge the financial performance of your small businesswhether it's right on track or running off the railsgiving you the tools you need to chart a course to long-term sustainability and profitability.
From the Back Cover
PRAISE FOR FOUND MONEY
"Steve's book hits the nail on the head. It tells why and shows how to identify, improve, and track the parts of your business that actually make you money. And that lets you maximize your profit, fun, and free time. If you're going to Book Yourself Solid, go Beyond Booked Solid, and truly Think Big, make sure you're doing it with a business that makes money and lets you live your life at a higher level."
MICHAEL PORT, author of The Think Big Manifesto
"Wilkinghoff gets my vote as the matchmaker of the year because he has effortlessly married financial success and marketing to fulfillment and happiness. Readers of this book who act on the information within its pages have a great chance to live happily ever after."
JAY CONRAD LEVINSON, "The Father of Guerrilla Marketing" and author of the Guerrilla Marketing series of books, with more than 15 million copies sold in 49 languages
"You need a road map in order to connect with customers who appreciate that you are utterly yourself. This book says 'worry not about the tough-to-please customers and go after customers you can depend on with a vengeance!' In Punk Marketing, we designed the go-for-gusto manifesto for marketers. Here's a manifesto for profiting in every way possible!"
RICHARD LAERMER, author of Punk Marketing and 2011: Trendspotting for the Next Decade
"Wilkinghoff is a master money advisor with a marketing mind. His Found Money™ system puts his down-to-earth concepts into an easy-to-follow road map that will change the way you view the power of money in your business. If you want to put money to work in your business, then buy this book."
SEAN MOHER, creator of the Groovy Grapes® Tasting Experience Blueprint
"Not only does Steve reveal the bull's-eye to you, but perhaps most importantly, he walks you step by step right up to it, so you can reach out and hit it for the very first time. And man does it feel great! Awesome concept. Awesome book. Simply a must for any business owner."
MIKE DOUGHTY, Managing Director, The Knowledge Gym (NZ) Ltd.
"This is a must-read book for entrepreneurs who want to channel their energies into a high-octane lifestyle while building a more profitable business."
EVELYN JACKS, President of The Knowledge Bureau and bestselling author of forty books including Essential Tax Facts and Master Your Taxes