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The Founders: The Story of Paypal and the Entrepreneurs Who Shaped Silicon Valley Hardcover – February 22, 2022
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NAMED A BEST BOOK OF 2022 BY THE NEW YORKER
National Bestseller * New York Times Editors’ Choice * Financial Times “Books to Read in 2022”
“A gripping account of PayPal’s origins and a vivid portrait of the geeks and contrarians who made its meteoric rise possible” (The Wall Street Journal)—including Elon Musk, Amy Rowe Klement, Peter Thiel, Julie Anderson, Max Levchin, Reid Hoffman, and many others whose stories have never been shared.
Today, PayPal’s founders and earliest employees are considered the technology industry’s most powerful network. Since leaving PayPal, they have formed, funded, and advised the leading companies of our era, including Tesla, Facebook, YouTube, SpaceX, Yelp, Palantir, and LinkedIn, among many others. As a group, they have driven twenty-first-century innovation and entrepreneurship. Their names stir passions; they’re as controversial as they are admired.
Yet for all their influence, the story of where they first started has gone largely untold. Before igniting the commercial space race or jumpstarting social media’s rise, they were the unknown creators of a scrappy online payments start-up called PayPal. In building what became one of the world’s foremost companies, they faced bruising competition, internal strife, the emergence of widespread online fraud, and the devastating dot-com bust of the 2000s. Their success was anything but certain.
In The Founders: The Story of PayPal and the Entrepreneurs Who Shaped Silicon Valley, award-winning author and biographer Jimmy Soni explores PayPal’s turbulent early days. With hundreds of interviews and unprecedented access to thousands of pages of internal material, he shows how the seeds of so much of what shapes our world today—fast-scaling digital start-ups, cashless currency concepts, mobile money transfer—were planted two decades ago. He also reveals the stories of countless individuals who were left out of the front-page features and banner headlines but who were central to PayPal’s success.
Described as “an intensely magnetic chronicle” (The New York Times) and “engrossing” (Business Insider), The Founders is a story of iteration and inventiveness—the products of which have cast a long and powerful shadow over modern life. This narrative illustrates how this rare assemblage of talent came to work together and how their collaboration changed our world forever.
- Print length496 pages
- LanguageEnglish
- PublisherSimon & Schuster
- Publication dateFebruary 22, 2022
- Dimensions6 x 1.5 x 9 inches
- ISBN-101501197266
- ISBN-13978-1501197260
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“A good rule of thumb is that diversity of opinion is essential anytime you don’t know anything about something important. But if there’s a strong sense of what’s right already, don’t argue about it.”Highlighted by 269 Kindle readers
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Editorial Reviews
Review
—New York Times
"A gripping account of PayPal’s origins and a vivid portrait of the geeks and contrarians who made its meteoric rise possible. His richly reported narrative includes corporate intrigue, workplace hijinks, breakthrough innovation and first-class nerdiness."
—Wall Street Journal
"Illuminating."
—Tyler Cowen, Marginal Revolution
"Engrossing."
—Business Insider
"Spellbinding...What an achievement by Jimmy Soni in telling the essential story of PayPal, and the amazing people who made it happen."
—Forbes
“A dramatic business story about the payment’s company rise… also a human tale about [Elon] Musk, Peter Thiel, and Max Levchin before they went on to greater fame and fortune. In The Founders, Jimmy Soni captures the heady days of the dot-com bubble.”
—Reuters
"Gripping... [A]n engrossing glimpse of the PayPal mafia’s riotous early days."
—The Economist
"[An] entertaining history...Soni’s account memorably renders the personalities involved and engages with ideas about financial sovereignty, open-source technology, and the place of politics in Silicon Valley."
—The New Yorker
“A masterpiece of reporting and storytelling by a deeply intuitive writer who gained access to the most important—and elusive—minds of our generation. In The Founders, Soni has produced more than just a bona fide business thriller. He has written a book with the power to change how we see the world, and one that reminds us that America’s most beautiful instinct is to embrace original thinkers who are willing to risk everything in the name of innovation. The best book I have read in ages.”
—Robert Kurson, author of Shadow Divers and Rocket Men
“Anyone who has used the internet in the last decade will find The Founders a revealing and sometimes shocking look inside today’s tech revolution and the very human wizards who have transformed our lives—for good and ill.”
—Kati Marton, author ofThe Chancellor: The Remarkable Odyssey of Angela Merkel
“This is a fascinating page-turner about the brilliant and competitive innovators who created PayPal and went on to shape our digital world. The colorful cast of characters—including Thiel, Musk, Hoffman, Levchin—is amazing. Deeply reported and bracingly written, this book is an indispensable guide to modern innovation and entrepreneurship.”
—Walter Isaacson, author of Steve Jobs
“The real secrets of Silicon Valley are the tight networks of friendship and business that propel new ideas, companies, and personalities into the world. The most consequential of these networks in recent decades is the one that began at PayPal. Here Jimmy Soni delivers a startup-hustle story for the ages, revealing why their wild entrepreneurial ride did so much to build Silicon Valley’s supersized present.”
—Margaret O’Mara, author of The Code: Silicon Valley and the Remaking of America
“You may think you know something about the early careers of Elon Musk, Peter Thiel, and Max Levchin, but until you read this extraordinary and meticulously reported book, you really don't. The Founders not only explains the veiled histories and inner workings of Silicon Valley’s influential ‘PayPal Mafia’—it explores the profound questions of how world-changing networks of technology, talent, and innovation come together.”
—Jon Gertner, author of The Idea Factory and The Ice at the End of the Worlda
“With this book, Soni joins the ranks of Eric Ries and Ben Horowitz as the author of a canonical must-read for all startup founders. Readers will discover not only rich characters, but unflinching and trend-proof insights into what it takes to start a company that changes history.”
—Amanda Cassatt, founder of Serotonin and former CMO of ConsenSys
"Short of getting into a time machine, it's hard to imagine how you'd get closer to capturing PayPal's rise—and understanding the lives of its creators. A brilliant book chock full of wisdom and lessons for business and life."
—Nir Eyal, bestselling author ofHooked and Indistractable
“This book is stunning in its depth and clarity, especially given the complexity of its subject matter: the intertwined early lives of some of the greatest innovators of the twenty-first century. I thought I knew most of the characters—particularly given how much they are covered in the news—but I was wrong. Jimmy Soni’s immense effort, which involved combing through 150,000 pages of emails and hundreds of interviews, unearthed not only new facts but also new layers of humanity that lie at the heart of the story. This is the rare book that combines deep research, powerful storytelling, and wit. Anyone who wants to understand how great things get built will benefit from reading it—and so will anyone who wants an inside look at brilliance.”
—Luke Burgis, author of Wanting: The Power of Mimetic Desire in Everyday Life
"Soni has written a brilliant origin story—the kind you want to read. He returns to the opaque beginnings, to the time before archetypes had formed around Elon Musk and Peter Thiel. He excavates the layers of technological history, human grit, and visionary genius that converged to form a world historical company."
—Natalie Elliot, science writer and professor at St. John's College
"The only business adventure I’ve ever read that made me feel like I saw into all the main characters' brains—along with seeing what they did. An absolutely addictive read."
—Brandon Kleinman, founder of Time Capsule and Showroom
"[A] punchy origin story full of wheeling, dealing, and political machinations... Soni tells the story with novelistic verve."
—Publishers Weekly
“This deep dive into PayPal’s history will intrigue readers from the beginning. Soni, an award-winning author, had unprecedented access to Elon Musk and internal PayPal documents. Readers will be surprised by how much personalities, company culture, and people shape revolutionary innovation. Those with entrepreneurial spirits will want to add this to their reading list."
—Booklist
"A modern technology success story about the Silicon Valley innovators who developed one of the world’s largest payments companies. Combining historical detail with biographical perspective, Soni sifts through PayPal alumni to reveal the company’s origins and the risks it took to surpass both its predecessors and contemporary competition… A captivating examination of a significant consortium of tech pioneers.”
—Kirkus Reviews
About the Author
Product details
- Publisher : Simon & Schuster (February 22, 2022)
- Language : English
- Hardcover : 496 pages
- ISBN-10 : 1501197266
- ISBN-13 : 978-1501197260
- Item Weight : 3.53 ounces
- Dimensions : 6 x 1.5 x 9 inches
- Best Sellers Rank: #47,309 in Books (See Top 100 in Books)
- #75 in Company Business Profiles (Books)
- #128 in Business Professional's Biographies
- #281 in Entrepreneurship (Books)
- Customer Reviews:
About the author

Jimmy Soni is an award-winning author. His last book, A Mind at Play: How Claude Shannon Invented the Information Age, won the 2017 Neumann Prize, awarded by the British Society for the History of Mathematics for the best book on the history of mathematics for a general audience, and the Middleton Prize by the Institute of Electrical and Electronics Engineers (IEEE). His most recent work, Jane’s Carousel, completed with the late Jane Walentas, captured one woman’s remarkable twenty-five-year journey to restore a beloved carousel in Brooklyn Bridge Park. He lives in Brooklyn, New York, with his daughter, Venice.
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The book took 5 years in the making, which includes interviews with hundreds of PayPal’s pre-IPO former employees within those 4 years, all the original 10 co-founders and most of their board members and early investors, as well as the agencies and advisors that they consulted with, not to mention the many books, podcasts, articles, and academic papers that the author, Jimmy Soni, found on PayPal.
And it immediately shows in the depth and detailed nature of the story. It demonstrates that PayPal is not only the likes of Peter Thiel, Elon Musk, Max Levchin, and Reid Hoffman, but it’s also the other backbone of the company such as David Jaques, David Johnson, Sandeep Lal, David Sacks, and Jamie Templeton.
There’s no one able-all maverick but it’s the engineers, UX designers, database administrators, network architects, product specialists, fraud fighters, and support personnels. And perhaps quite pivotal in the story, it’s also shaped by names such as Roelof Botcha, the financial wizard that puts every cash flow into perspective and discovered the grave financial error that almost put the company into bankruptcy.
Indeed, PayPal is the collective effort of many individuals - many of whom are immigrants - that join forces together like the soldiers in the Band of Brothers and create something remarkable amidst the utter chaos of the world of start ups in 1990s Silicon Valley, during which the dot.com bubble was happening.
As Soni remarks “PayPal’s story is a four-year odyssey of near-failure followed by near-failure.” And in the book you can feel the craziness of that period of time, through the everyday headaches such as the engineering and systems dilemma, and the growing sophistication of fraudsters and international hackers along with the growth of the company.
It was visible during the time when the company's burn rate left it with only months of funding left. It was also notable during the naming debate between PayPal and x.com, in the post-merger environment, and throughout the many nasty infightings and even board member coup.
But as the book illustrates, those 4 years were also watershed experience that influenced these people’s approach to leadership, strategy, and technology. It was in the company culture, the puzzle-solving spirit, the culture of sleeping on the floor, it's about implementing a revolutionary idea into a very uncertain environment. It is also in the office pranks, executives wearing oversized sumo suit and wrestled in an oversized ring, which made the story colourful.
The conclusion of the book is one of the best I’ve read, which will make the title of the book (with the focus on the founders) more make sense. While the entirety of the book is about the story of PayPal, the conclusion knits all the stories together into a perspective from what these individual geniuses brought into the collective force of the company.
And how fitting it is as a Silicon Valley folklore that after a relatively brief few years together they all went to their separate ways to make their own marks in the world, with the likes of YouTube, Yelp, LinkedIn, Kiva, Affirm, Palantir Technologies, Slide, SpaceX and Tesla, as well as the numerous companies that they invested in.
Make sure to read on until the epilogue, where Soni tells the story about Chris and Stephen and the PayPal Mafia that became an unlikely inspiration for prison inmates.
This is probably the most in-depth story on PayPal that exists so far. And man isn’t it detailed. Jimmy goes through the broader company story and looks at the nuances that go into building something new as a team for the first time.
Max, Thiel, Musk & the team are scrappy folks. And their success is absolutely well earned. You get a first-hand seat in learning critical lessons in:
•Product management
•Product/market fit
•Repeated pivoting
•Fundraising
•Team dynamics
•Board room machinations
•Facing off the competition
•Brand management
•Staying lean and avoiding organizational bloat
It is a highly recommended reading for entrepreneurs looking to learn significant lessons from a scrappy team that made it big in a cutthroat world.
But even as a fan I had no idea of all the dramas. It was so enjoyable to read the day by day trials and tribulations of this team, and how they solved new problems constantly. And what a team, such a concentration of great minds, working intensely together.
I highly recommend this book to anyone working on innovation. This is how it’s done.
If you're an entrepreneur, business student, or anyone interested in the topic of internet history, early internet services companies, what tech startups were really like around the dot com bubble, or even just interested in the characters involved, I highly recommend you read this book.
Top reviews from other countries
Really fascinating to learn how the paypal team dealt with problems, how they made decisions and how those turned out.















