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The Four Lenses of Innovation: A Power Tool for Creative Thinking Paperback – March 2, 2015

4.5 out of 5 stars 52 ratings

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Beyond your wildest dreams
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Editorial Reviews

From the Back Cover

LEARN THE FORMULA FOR INFUSING CREATIVITY INTO YOUR ORGANIZATION

Ever wondered where big, breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss?

Contrary to popular belief, innovation is not some mystical art that's forbidden to mere mortals. The Four Lenses of Innovation thoroughly debunks this pervasive myth by delivering what we've long been hoping for: the news that innovation is systematic, it's methodical, and we can all achieve it.

By asking how the world's top innovators―Steve Jobs, Richard Branson, Jeff Bezos, and many others―came up with their game-changing ideas, bestselling author Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth:

  • Challenging Orthodoxies―What if the dominant conventions in your field, market, or industry are outdated, unnecessary, or just plain wrong?
  • Harnessing Trends―Where are the shifts and discontinuities that will, now and in the future, provide the energy you need for a major leap forward?
  • Leveraging Resources―How can you arrange existing skills and assets into new combinations that add up to more than the sum of their parts?
  • Understanding Needs―What are the unmet needs and frustrations that everyone else is simply ignoring?

Other books promise the keys to innovation―this one delivers them. With a unique full-color design, thought-provoking examples, and features like the 8-Step Model for Building a Breakthrough, The Four Lenses of Innovation will teach you how to reverse-engineer creative genius and make radical business innovation an everyday reality inside your organization.

"Rowan Gibson has done a superb job of 'unpacking' what it takes to innovate."
―Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University

"Can you develop an innovative mind? Yes, you can. And this book is the manual."
―John and Doris Naisbitt, authors of China's Megatrends and The Global Game Change

"An excellent piece of work for practitioners and organizations who seek to have innovation as part of their DNA."
―Camille Mirshokrai, Managing Director of Leadership Development, and Partner at Accenture

"Rowan Gibson's The Four Lenses of Innovation will inspire you to think big, look afresh at the challenges you face, and take bold action to change the world."
―Robert B. Tucker, author of Driving Growth Through Innovation

About the Author

ROWAN GIBSON is widely recognized around the globe as a thought leader on business innovation. Labeled by the media as "the Innovation Grandmaster," Gibson provides some of the world's most successful organizations with services and tools to help them deepen their innovation capabilities. He is also the cofounder of InnovationExcellence.com, which is now the most popular innovation website on the Internet.


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Beyond your wildest dreams
From DC & Neil Gaiman, The Sandman arises only on Audible. Listen free with trial

Customer reviews

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Kelly B.
4.0 out of 5 stars Four Stars
Reviewed in the United Kingdom on May 22, 2017
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5.0 out of 5 stars Five Stars
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Geoff Fisher
5.0 out of 5 stars One of the best books ever written about innovation
Reviewed in Canada on April 8, 2015
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5.0 out of 5 stars Great tool to infuse innovation in your organization
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Milind Thatte
4.0 out of 5 stars Examples are very good and thought provoking
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🐑 TheLambanana 🍌
5.0 out of 5 stars Beautiful Book
Reviewed in the United Kingdom on August 29, 2015
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5.0 out of 5 stars Get this if you want to get ahead.
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Dave C
5.0 out of 5 stars A reference work in creativity and innovation
Reviewed in the United Kingdom on August 16, 2015
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S Moses
4.0 out of 5 stars An attractively designed manifesto for creative thinking in business...
Reviewed in the United Kingdom on October 18, 2015
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Tony Jones
4.0 out of 5 stars A worthy and well presented read
Reviewed in the United Kingdom on September 14, 2015
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Justin Thyme
4.0 out of 5 stars Very interesting, beautifully presented, well-meaning, but...
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Ross Boardman
5.0 out of 5 stars Fun, informative and practical.
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R de Bulat
5.0 out of 5 stars A formula for creative business, without being at all formulaic.
Reviewed in the United Kingdom on September 18, 2015
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