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The Four Steps to the Epiphany: Successful Strategies for Products That Win Tapa dura – 17 Julio 2013

de Steve Blank (Author)
4.5 4.5 de 5 estrellas 665 calificaciones
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The Four Steps to the Epiphany: Successful Strategies for Products that Win
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The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time. The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book. Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success. If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany. Essential reading for anyone starting something new.
Diapositiva anterior de detalles del producto
  1. Número de páginas
    370 páginas
  2. Idioma
    Inglés
  3. Editorial
    K & S Ranch
  4. Fecha de publicación
    17 Julio 2013
  5. Dimensiones
    7.5 x 0.75 x 9.25 pulgadas
  6. ISBN-10
    0989200507
  7. ISBN-13
    978-0989200509
  8. Ver todos los detalles
Siguiente diapositiva de detalles del producto

Opiniones editoriales

Nota de la solapa

The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time. The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones.Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book.Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success.If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany.Essential reading for anyone starting something new.

Biografía del autor

A retired eight-time serial entrepreneur-turned-educator and author, Steve Blank has changed how startups are built and how entrepreneurship is taught around the globe. He is author of the bestselling The Startup Owner's Manual, and his earlier seminal work, The Four Steps to the Epiphany, credited with launching the Lean Startup movement. His May 2013 Harvard Business Review article on the Lean Startup defined the movement.Steve is widely recognized as a thought leader on startups and innovation. His books and blog have redefined how to build successful startups; his Lean LaunchPad class at Stanford, Berkeley and Columbia has redefined how entrepreneurship is taught; and his Innovation Corps class for the National Science Foundation forever changed how the U.S. commercializes science. His articles regularly appear in The Wall Street Journal, Forbes, Fortune, The Atlantic and Huffington Post. Blank's first book, The Four Steps to the Epiphany (2003), offered the insight that startups are not small versions of large companies large companies execute business models, but startups search for them and led him to realize that startups need their own tools, different from those used to manage existing companies. The book described a Customer Development methodology to guide a startup's search for a scalable business model, launching the Lean Startup movement in the process.His second book, The Startup Owner's Manual, published in March 2012, is a step-­-by-­-step guide to building a successful company that incorporates the best practices, lessons and tips that have swept the startup world since The Four Steps was published. His essays on his blog, www.steveblank.com, and his two books are considered required reading among entrepreneurs, investors and established companies throughout the world.In 2011, Blank developed the Lean LaunchPad, a hands-­-on class that integrates Business Model design and Customer Development into practice through rapid, real-­-world customer interaction and business model iteration. In 2011, the National Science Foundation adopted Blank's class for its Innovation Corps (I-­-Corps), training teams of the nation's top scientists and engineers to take their ideas out of the university lab and into the commercial marketplace. To date, more than 400 handpicked teams of scientists and engineers have participated in I-Corps. Blank also offers a free online version of Lean LaunchPad through Udacity.com; more than 100,000 people have signed up for the class, which is also the centerpiece of Startup Weekend NEXT, a global entrepreneurship training program launched in fall 2012. Steve is a prolific writer, speaker and teacher. In 2009, he earned the Stanford University Undergraduate Teaching Award in Management Science and Engineering. In 2010, he earned the Earl F. Cheit Outstanding Teaching Award at U.C. Berkeley Haas School of Business. The San Jose Mercury News listed him as one of the 10 Influencers in Silicon Valley. Harvard Business Review named him one of 12 Masters of Innovation. Despite these accolades and many others, Steve says he might well have been voted least likely to succeed in his New York City high school class. Eight startups in 21 years After repairing fighter plane electronics in Thailand during the Vietnam War, Steve arrived in Silicon Valley in 1978, as boom times began. He joined his first of eight startups including two semiconductor companies, Zilog and MIPS Computers; Convergent Technologies; a consulting stint for Pixar; a supercomputer firm, Ardent; peripheral supplier, SuperMac; a military intelligence systems supplier, ESL; Rocket Science Games. Steve co-­-founded startup No. 8, E.piphany, in his living room in 1996. In sum: two significant craters, one massive dot-­-com bubble home run, several base hits, and immense learning that resulted in The Four Steps to the Epiphany. An avid reader in history, technology, and entrepreneurship, Steve has followed his curiosity about why entrepreneurship blossomed in Silicon Valley while stillborn elsewhere. It has made him an unofficial expert and frequent speaker on The Secret History of Silicon Valley. In his spare time, Steve is a Commissioner of the California Coastal Commission, the public body that regulates land use and public access on the California coast. Steve is on the board of the California League of Conservation Voters (CLCV). He is a past board member of Audubon California, the Peninsula Open Space Land Trust (POST), and was a trustee of U.C. Santa Cruz.Steve's proudest startups are daughters Katie and Sarah, co-­-developed with wife Alison Elliott. They split their time between Pescadero and Silicon Valley.

Detalles del producto

  • Editorial ‏ : ‎ K & S Ranch; 2nd edición (17 Julio 2013)
  • Idioma ‏ : ‎ Inglés
  • Tapa dura ‏ : ‎ 370 páginas
  • ISBN-10 ‏ : ‎ 0989200507
  • ISBN-13 ‏ : ‎ 978-0989200509
  • Dimensiones ‏ : ‎ 7.5 x 0.75 x 9.25 pulgadas
  • Opiniones de clientes:
    4.5 4.5 de 5 estrellas 665 calificaciones

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Steve Blank

Steve Blank

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Full content visible, double tap to read brief content.

Eight-time entrepreneur-turned-educator Steve Blank is credited with launching the Lean Startup movement. He’s changed how startups are built, how entrepreneurship is taught, how science is commercialized, and how companies and the government innovate.

Recognized as a thought leader on startups and innovation, Steve was named one of the Thinkers50 top management thinkers and recognized by the Harvard Business Review as one of 12 Masters of Innovation.

His Harvard Business Review cover story (May 2013) defined the Lean Startup movement.

He teaches his Lean LaunchPad class at Stanford, Berkeley, Columbia and NYU, among others; and created the National Science Foundation Innovation Corps that is now the standard for science commercialization in the U.S. His Hacking for Defense class at Stanford is revolutionizing how the U.S. defense and intelligence community deploys innovation with speed and urgency, and its sister class, Hacking for Diplomacy, is doing the same for foreign affairs challenges managed by the U.S. State Department.

A prolific writer and speaker, Steve blogs at www.steveblank.com. His articles regularly appear in Forbes, Fortune, The Atlantic and Huffington Post.

Opiniones de clientes

4.5 de 5 estrellas
665 calificaciones globales

Opiniones destacadas de los Estados Unidos

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Sachmo
5.0 de 5 estrellas Excellent book for someone starting a business
Calificado en Estados Unidos el 10 de julio de 2011
Compra verificada
I've read a lot of business books over the last couple years as I've been considering starting a business for some time now.

Of all the books that I've read, this one contains the most actionable advice that can be used to actually start something. I come from a background of engineering, so for me I've generally always thought of the business around the product and its features. My idea before was, "hey, I got an idea for this really cool product."

There is nothing wrong with that philosophy, but what this book attempts to do is also introduce you to the marketing and sales aspects of starting a business instead of just the product.

Really this book lays out a methodology of having a product development cycle, and IN PARALLEL, having a "customer development" cycle as Steve blank calls it - where you are constantly getting feedback from customers, and then actually proving that you can sell to them as your product is still being built.

He lays out a fairly formal 4 step process involving Customer Discovery, Customer Validation, Customer Creation and Company Creation. Of course you will have to adapt this to your own business, but in particular in the early phases the ideas presented about Customer Discovery and Customer Validation are awesome.

In the customer discovery phase you develop your own hypothesis as it were about your product, its selling point, the distribution channel, key features, etc. Then you "get out of the building" meet customers and basically ask them if this information is correct. Often times it is not. At first the book emphasizes finding a new customer niche, instead of changing the product, but you may change some of the features depending on customer feedback. You almost certainly will tweak aspects of your price point, distribution channel, and understanding of your market.

In parallel the product development team develops the minimum viable product. Basically a version of the core product that offers key features and nothing more. The idea is to get the product to market as fast as possible - not to get first mover advantage (which doesn't exist) - but rather to start the customer dialogue as soon as possible, and not waste time or money.

While the product development team develops product 1.0, perhaps before it is even released, in the Customer Validation phase, you SELL the product to your first visionary customers. The key here is that you haven't yet hired a full time sales or marketing team - you are trying to prove that you have a repeatable sales process first. If you can't sell to enough early customers, you go back to Customer Discovery and refine your initial hypothesis.

You do NOT begin scaling up the company and burning cash until you've proven out your sales.

Overall, this has been the best book so far on developing a business that I've read. I strongly recommend it, and yes there are a lot of typos and the images and flow charts aren't great, but that doesn't really matter - the material in it is solid.
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Arvind Devarajan
4.0 de 5 estrellas Novel and methodical approach to startups!
Calificado en Estados Unidos el 13 de julio de 2015
Compra verificada
The book is good and interesting. Steve gets all his experience on the table, and makes a wonderful case for "Customer development" and "Product development" going in parallel. I have been through a launch of a product, and much of what he mentions in the book have also been my reasons for failure - and that's truly insightful! Many of the situations in the book has had happened in my case - primarily because we've been majorly "product development"- centric and worked on "customer development" after the product had reached the MVP state - when we figured out that things don't work the way customers like.

Also, the examples and case-studies in the book are very nice. Some of them, I can already identify with (Eg: SUN's great start), and many I knew not - but still very apt. Postmortem on failures is a very nice way of explaining way to succeed, and Steve does a good job at it!

Some parts of the book becomes a little monotonous to read. I see some repetitions, and some very obscure text. I could actually skip some pages in between, and still get a gist of the chapters. This is the reason for 4/5 stars.

What I would also appreciate is some stories on "success" stories of startups whose founders have read this book, and have actually applied the methods explained in there. Such stories adds that extra supportive information, and first-hand accounts of success based on this book. I believe future editions of this book might contain such stories...
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WJ Tronoski
5.0 de 5 estrellas Must read for anyone interested in startups or business strategy
Calificado en Estados Unidos el 22 de junio de 2011
Compra verificada
I learned more from reading  The Four Steps to the Epiphany  than any other business book that I've read. It is a powerhouse that you must read if you're working in a startup, consulting, or any role involved with driving business strategy.

Steve Blank hammers home several big ideas, the most prominent being that startups will greatly increase their chances of success by following a model called Customer Development as opposed to the traditional Product Development model.

The Customer Development concept is only one of the big ideas that Blank introduces. Other big ideas include:
- The identification of different market types and their associated impact on business strategy
- The concept of a mission-centric organization as a transition between startup / learning oriented and process-oriented organizations

Blank's experience, hard-earned through multiple successes and failures, clearly shows in the content. The book contains a step-by-step guide to each element of Customer Development, from the very earliest stages through the transition out of startup mode. He offers a nice balance of philosophy/theory and practical advice, illustrating his points with examples from his experience or well-known case studies. He demonstrates excellent breadth of knowledge, frequently offering points of view from various parts of the organization, including Marketing, Sales, Product Development, Management/Leadership, and the Board or venture capital companies.

The book is split into six chapters - two introductory chapters then one for each of the four steps in the Customer Development process. Each chapter is long and packed with information. Each chapter concludes with a one page summary that serves as a quick reference guide. The appendix contains a checklist for each step in the Customer Development process as well as a useful bibliography with Blank's comments.

Like other readers, I noted issues with the editing - words are missing, grammar is sometimes incorrect, and fonts are different throughout the book. However, these editing issues did not diminish my understanding of the content at all. I found them to be harmless compared to the quality of the concepts, ideas, and advice. In many ways, the editing reflected the spirit of Blank's message - get your product out there and try to sell it.

One of my former jobs was in consulting, where I worked with a few startup companies. I wish that I read  The Four Steps to the Epiphany  years ago - the knowledge I gained from this book would have helped me tremendously in working with startup clients.

 The Four Steps to the Epiphany  should be on the desk of every person who works for a startup company.
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Amazon Customer
5.0 de 5 estrellas Must-have book for all businesses.
Calificado en Canadá el 28 de diciembre de 2023
Compra verificada
There are so many cargo-cult businesses out there simply trying to copy 'winning formulas' There is no winning formula. Don't let your mind be distorted by the length of your purse straps, you absolutely NEED the epiphany.
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engata e vai
5.0 de 5 estrellas A edição em inglês é incomparável
Calificado en Brasil el 17 de julio de 2020
Compra verificada
Quem quer ler e entender corretamente Steve Blank precisa mergulhar na obra original. A versão brasileira é muito ruim, tem bastante problemas de tradução e algumas coisas ficam incompreensíveis. Essa obra é seminal, é a introdução do conceito do desenvolvimento do consumidor, genialmente bolado por Blank. Esse sistema tem sido responsável pela criação de empresas inovadoras que verdadeiramente entregam valor aos consumidores, algo que o business plan não conseguia realizar. Como diz Blank: "nenhum plano de negócio sobrevive ao primeiro contato com o cliente."
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pablo rodriguez
5.0 de 5 estrellas Excelent
Calificado en México el 29 de mayo de 2020
Compra verificada
Excelente
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ADev
5.0 de 5 estrellas Putting customer first
Calificado en India el 1 de diciembre de 2020
Compra verificada
A comprehensive start up manual with guidance on what to focus on and what not to do. A must read for any one in business including people in established companies.
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Pablo Fernandez Peña
5.0 de 5 estrellas A must read
Calificado en España el 19 de enero de 2020
Compra verificada
A must read if you are at the first steps of your startup. Stop and read this book first.
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