Buying Options
| Print List Price: | $18.00 |
| Kindle Price: | $14.99 Save $3.01 (17%) |
| Sold by: | Penguin Group (USA) LLC Price set by seller. |
Your Memberships & Subscriptions
Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required. Learn more
Read instantly on your browser with Kindle for Web.
Using your mobile phone camera - scan the code below and download the Kindle app.
Framers: Human Advantage in an Age of Technology and Turmoil Kindle Edition
| Price | New from | Used from |
|
Audible Audiobook, Unabridged
"Please retry" |
$0.00
| Free with your Audible trial | |
Explore your book, then jump right back to where you left off with Page Flip.
View high quality images that let you zoom in to take a closer look.
Enjoy features only possible in digital – start reading right away, carry your library with you, adjust the font, create shareable notes and highlights, and more.
Discover additional details about the events, people, and places in your book, with Wikipedia integration.
—Forbes
From pandemics to populism, AI to ISIS, wealth inequity to climate change, humanity faces unprecedented challenges that threaten our very existence. The essential tool that will enable humanity to find the best way foward is defined in Framers by internationally renowned authors Kenneth Cukier, Viktor Mayer-Schönberger, and Francis de Véricourt.
To frame is to make a mental model that enables us to make sense of new situations. Frames guide the decisions we make and the results we attain. People have long focused on traits like memory and reasoning, leaving framing all but ignored. But with computers becoming better at some of those cognitive tasks, framing stands out as a critical function—and only humans can do it. This book is the first guide to mastering this human ability.
Illustrating their case with compelling examples and the latest research, authors Cukier, Mayer-Schönberger, and de Véricourt examine:
· Why advice to “think outside the box” is useless
· How Spotify beat Apple by reframing music as an experience
· How the #MeToo twitter hashtag reframed the perception of sexual assault
· The disaster of framing Covid-19 as equivalent to seasonal flu, and how framing it akin to SARS delivered New Zealand from the pandemic
Framers shows how framing is not just a way to improve how we make decisions in the era of algorithms—but why it will be a matter of survival for humanity in a time of societal upheaval and machine prosperity.
- LanguageEnglish
- PublisherDutton
- Publication dateMay 11, 2021
- File size1476 KB
Customers who viewed this item also viewed
Editorial Reviews
Review
—Adam Grant, #1 New York Times bestselling author of Think Again
“A tightly written prescription for smart thinking . . . A bold call to reinject pluralism and progressive human values into a decision-making process dominated by algorithms or gut instinct.”
—The Financial Times
“A paean to cognitive agility and the elasticity of the imagination . . . Convincingly, Framers is a plea for diversity in all its forms. It argues for the importance of ‘frame pluralism,’ in which ideas can compete vigorously yet still share space.”
—The Economist
“The book is stuffed full of examples of how some frames are more effective than others, and how amending a frame, or adopting a new one, can lead to scientific, economic, and emotional breakthroughs. . . . Cukier and his co-authors have a more ambitious project than Kahneman and Harari. They don’t want to just point out how powerfully we are influenced by our perspectives and prejudices—our frames. They want to show us that these frames are tools, and that we can optimise their use. And we can change them when they become obsolete or misleading.”
—Calum Chace, Forbes
“Framers provides an exciting intellectual tour of how people throughout history have developed mental models that have advanced human progress. It assembles research to support the idea that a diversity of backgrounds and viewpoints leads to better outcomes. And the book suggests tactics that we all can use to get better at framing problems, something especially useful in this moment of change.”
—ResetWork.co
“A fascinating look at what makes humans special in the age of algorithms—and how people can improve the way they think to stay ahead of the machine.”
—Mustafa Suleyman, cofounder of DeepMind and vice-president at Google
“Framers provides insight into how we can all nurture more of a beginner’s mind and manifest breakthrough ideas for building a better future.”
—Marc Benioff, chairman and CEO of Salesforce
“A great book filled with fresh perspectives to help us out during the rise of AI so we can usher in the Age of Humanity.”
—will.i.am, musician and entrepreneur
“Framers is packed with big ideas, great stories, values and verve that make it a delight to read. It will certainly change how you think—and might just change the world too.”
—Annie Duke, bestselling author of Thinking in Bets
“Framers brilliantly shows that mental models are at the heart of creativity, critical thinking, and innovation, and how we can get better at it to solve our toughest business and social challenges.”
—Aaron Levie, CEO of Box
“A captivating read. Framers will transform the way you think.”
—Marissa King, professor at Yale School of Management and author of Social Chemistry
“Wonderfully stimulating . . . It will teach you to see around corners."
—Tim Harford, Financial Times columnist and author of The Data Detective
About the Author
Excerpt. © Reprinted by permission. All rights reserved.
1: Decisions
The source of human power is neither muscle nor mind but models
Some threats are sudden and unexpected. Others are slow and smoldering. Both represent cognitive blind spots for which societies are unprepared. Whether pandemics or populism, new weapons or new technologies, global warming or gaping inequalities, how humans respond marks the difference between survival and extinction. And how we act depends on what we see.
Each year, more than 700,000 people around the world die from infections that antibiotics once cured but no longer do. The bacteria have developed resistance. The number of deaths is rising fast. Unless a solution is found, it is on track to hit ten million a year, or one person every three seconds. It makes even the tragedy of Covid-19 pale by comparison. And it is a problem that society itself has produced. Antibiotics work less and less well due to overuse: the very drugs that could once staunch the bacteria have turned them into superbugs.
We take antibiotics for granted, but before penicillin was discovered in 1928 and mass-produced more than a decade later, people routinely died from broken bones or simple scratches. In 1924, the sixteen-year-old son of American president Calvin Coolidge got a blister on his toe while playing tennis on the White House lawn. It became infected, and he died within the week—neither his status nor wealth could save him. Today, almost every aspect of medicine, from a C-section to cosmetic surgery to chemotherapy, relies on antibiotics. If their power were to wane those treatments will become far riskier.
From her colorful, plant-strewn office in Cambridge, Massachusetts, Regina Barzilay, a professor of artificial intelligence at MIT, envisioned a solution. Conventional drug development mostly focuses on finding substances with molecular "fingerprints" similar to ones that work. That generally performs well, but not for antibiotics. Most substances with similar compositions have already been examined, and new antibiotics are so close in structure to existing ones that bacteria quickly develop resistance to them, too. So Barzilay and a diverse team of biologists and computer scientists, led by Jim Collins, a professor of bioengineering at MIT, embraced an alternative approach. What if, instead of looking for structural similarities, they focused on the effect: Did it kill bacteria? They reconceived the problem not as a biological one but an informational one.
Charismatic and confident, Barzilay doesn't come across as a typical nerd. But then, she is accustomed to defying categories. She grew up under communism in what is now Moldova, speaking Russian; was educated in Israel, speaking Hebrew; and attended grad school in America. In 2014, as a new mother in her early forties, she was diagnosed with breast cancer, which she survived after difficult treatments. This ordeal led her to change her research in order to focus on artificial intelligence in medicine. As her research gained attention, a MacArthur "genius grant" followed.
Barzilay and the team got to work. They trained an algorithm on more than 2,300 compounds with antimicrobial properties, to find if any inhibited the growth of E. coli, a noxious bacterium. Then the model was applied to around six thousand molecules in the Drug Repurposing Hub and later to more than one hundred million molecules in another database to predict which might work. In early 2020 they struck gold. One molecule stood out. They named it "halicin" after HAL, the renegade computer in 2001: A Space Odyssey.
The discovery of a superdrug to kill superbugs made headlines around the world. It was hailed as a "video killed the radio star" moment for the superiority of machine over man. "AI Discovers Antibiotics to Treat Drug-Resistant Diseases," boomed a front-page headline in the Financial Times.
But that missed the real story. It wasn't a victory for artificial intelligence but a success of human cognition: the ability to rise up to a critical challenge by conceiving of it in a certain way, altering aspects of it, which open up new paths to a solution. Credit does not go to a new technology but to a human ability.
"Humans were the ones who selected the right compounds, who knew what they were doing when they gave the material for the model to learn from," Barzilay explains. People defined the problem, designed the approach, chose the molecules to train the algorithm, and then selected the database of substances to examine. And once some candidates popped up, humans reapplied their biological lens to understand why it worked.
The process of finding halicin is more than an outstanding scientific breakthrough or a major step toward accelerating and lowering the cost of drug development. To succeed, Barzilay and the team needed to harness a form of cognitive freedom. They didn't get the idea from a book, from tradition, or by connecting obvious dots. They got it by embracing a unique cognitive power that all people possess.
--This text refers to the paperback edition.Product details
- ASIN : B08JKPL48K
- Publisher : Dutton (May 11, 2021)
- Publication date : May 11, 2021
- Language : English
- File size : 1476 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Enabled
- Word Wise : Enabled
- Sticky notes : On Kindle Scribe
- Print length : 271 pages
- Best Sellers Rank: #570,094 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
About the authors

Kenneth Cukier is an award-winning journalist and bestselling author. He is the Deputy Executive Editor at The Economist and host of its weekly tech podcast. His book "Big Data" with Viktor Mayer-Schönberger was a NYT bestseller and translated into over 20 languages. From 2002-04 Kenn was a research fellow at Harvard's Kennedy School of Government. He is on the board of directors of Chatham House, a British foreign-policy think-tank and is an associate fellow at Saïd Business School at the University of Oxford. He is a member of the Council on Foreign Relations.

Francis de Véricourt is professor of management science and the director of the Center for Decisions, Models and Data at the European School of Management and Technology (ESMT) in Berlin.
Francis was the first Associate Dean of Research at ESMT and held faculty positions at Duke University and INSEAD. He was also a post-doctoral researcher at Massachusetts Institute of Technology. His general research interest is in the area of analytics and decision science. He is the author of numerous academic articles in prominent management, analytics and economics journals and has received multiple outstanding research rewards.
Francis is a regular speaker in academic and industry forums and has extensive experience in executive education for non-for-profit organizations and businesses.

Viktor Mayer-Schönberger (born 1966) is Professor of Internet Governance and Regulation at the Oxford Internet Institute, University of Oxford. He is also a faculty affiliate at Harvard's Belfer Center. Mayer-Schönberger is the co-author of "Framers" (with Kenneth Cukier and Francis de Vericourt), the acclaimed "Reinventing Capitalism" (with Thomas Ramge), the international bestseller "Big Data" (with Kenneth Cukier), and the awards-winning 'Delete".
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on Amazon-
Top reviews
Top reviews from the United States
There was a problem filtering reviews right now. Please try again later.
The authors claim that robots cannot implement frames since frames are based on revealing causes, considering counterfactuals, and considering relevant constraints, tasks that robots cannot do. I failed to find a convincing argument for these claims. Indeed these concepts are under dispute, mainly among logicians and philosophers of science, but it is possible to program the theories in this field, such as Lewis or Stalnaker accounts of counterfactuals, and to implement them in robots. And on a higher level of argumentation, since people understand the concepts of causes and counterfactuals, and since our brain is a physical machine, then the idea that robots cannot implement these concepts leads to the conclusion that we have a non-physical soul on top of the brains. Welcome to 17th-century metaphysics.
The second part of the book lists suggestions about creating successful frames. The book recommends that people and companies increase the diversity and the pluralism of the ideas that they consider, but the book ignores the practical problem: how should we filter out stupid ideas when we don’t have enough time to consider all the ideas that other people suggest.
One minor additional point: the authors keep quoting Yuval Noah Harari. For example, on page 79 they praise his idea: “You could never convince a monkey to give you a banana by promising him limitless bananas after death in monkey haven.” Obviously, this idea is trivial. And indeed, most of Harari’s ideas are either trivially true or trivially false. And when The Economist reviewed Harari’s Home Deus (and referred to Sapiens as well) on Sept 15th, 2016, it was one of the few journals that criticized Harari’s books: “Mr. Harari has a tendency towards scientific name-dropping—words like biotech, nanotechnology and artificial intelligence abound—but he rarely engages with these topics in any serious way. Instead, he races along in a slick flow of TED-talk prose. Holes in his arguments blur like the spokes of a spinning wheel, giving an illusion of solidity but no more. When the reader stops to think, “Homo Deus” is suddenly less convincing, its air of super-confidence seductive but misleading.” Now, the first author of the current book, Kenneth Cukier, is a senior editor in The Economist. Perhaps, he used the current book to “compensate” Harari (but in my opinion, The Economist’s original criticism of Harari was quite valid).
Still, the book is well written and includes many stories about interesting scientific experiments and decisions taken by various companies. I enjoyed very much reading these case studies.
The author points out that the mental modes we choose to apply are called frames. Frames, "determine how we understand and act in the world. Frames enable us to generalize and make abstractions that apply to other situations".
Frames, enable us as humans, to choose a frame to provide new options or focus our mind and reduce options.
Lastly, framing or cognitive analysis consists of causality, counterfactuals, and constraints.
In other words, framing is basically meant comprehending things by first discovering the cause...and then using counterfactuals (within a constrained boundary) to formulate a game plan or an idea.
The authors did a great job of presenting analogies that help bring out this concept in more depth throughout the book. In fact, this is what I would call a book with no flaws...as I read the book I can't say there was much to complain about in terms of mess-ups/ not good moments.
The only problem with this book...is that it lacked a wow factor to it in my opinion. Now, for someone who doesn't read books like that, this book will amaze you. But if you've read at least 30 non-fictional informative books in your lifetime...this book will not change the way you think or well uh... "frame" things. The book organizes an idea that most critical thinkers/readers already know about and apply subconsciously.
Moreover, like i said the book has no flaws...but it doesn't have anything that makes it stand out either. I'm not sure I'll remember this book within the next few months. It's a solid book that's worth the read...but nothing memorable.
I hope that doesn't make it all sound like too much of a self-help book though, because the authors offer a lot more in their analysis of how framing can explain many of the serious challenges we face as a society. It left me with a lot of unexpected insights into how the world works, especially understanding people or groups making decisions that seem stupid and self-defeating from my perspective. I'm not saying that the ideas in here are the key to world peace, but it's a thoughtful and interesting way of thinking about a lot of otherwise-intractable problems.
Top reviews from other countries
Instead of focusing on the mind of the machine, like the authors did in their previous bestseller, “Big Data,” they use their deep understanding of artificial intelligence to reflect on how humans think. From this new vantage point, a book emerged which is insightful, but also practical, refreshing and positive.
The authors argue that humans understand things by employing mental models, called “frames.” We can upgrade our thinking when we decide to become more aware of the mental models we use. When we are in a seemingly dead end, in science, in business or in our own personal lives, we can purposely try to challenge and recast the frames we use.
The book made me think of the Renaissance, when in the European world many long-established frames were simultaneously challenged and recast. We need such a rethink again today.
Reviewed in the United Kingdom 🇬🇧 on May 15, 2021
Instead of focusing on the mind of the machine, like the authors did in their previous bestseller, “Big Data,” they use their deep understanding of artificial intelligence to reflect on how humans think. From this new vantage point, a book emerged which is insightful, but also practical, refreshing and positive.
The authors argue that humans understand things by employing mental models, called “frames.” We can upgrade our thinking when we decide to become more aware of the mental models we use. When we are in a seemingly dead end, in science, in business or in our own personal lives, we can purposely try to challenge and recast the frames we use.
The book made me think of the Renaissance, when in the European world many long-established frames were simultaneously challenged and recast. We need such a rethink again today.
Insights abound. For example, contrary to the “think outside the box” management cliche, the art of creativity is really to be aware of and change “the box”, i.e. framing. There is always a box they highlight, and it’s the ability to reframe and change constraints that is an important part of what makes humans human. This, they argue, is why AI cannot replace humans. It cannot frame - let alone reframe.
There are plenty of other societal and business examples, such as the medieval court jester and their important - and privileged role in speaking truth to power.
There are some great turns of phrase such as “cognitive foraging” which bring ideas to life in a humorous and insightful way. This is a style that will be familiar to listeners of Cukier’s enjoyable “Babbage” podcast from The Economist.





