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Framing the Future: How Progressive Values Can Win Elections and Influence People by [Bernie Horn]

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Framing the Future: How Progressive Values Can Win Elections and Influence People Kindle Edition

5.0 out of 5 stars 7 ratings

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Editorial Reviews

About the Author

Bernie Horn has worked on politics and public policy for the past thirty years as a campaign manager, political consultant, lawyer, lobbyist, communications director, and policy director. He is currently senior director for policy and communications at the Center for Policy Alternatives (CPA), one of the premier progressive policy and leadership centers in Washington, D.C. His most recent books for CPA are Progressive Agenda for the States (which lays out fifty policy solutions for state legislators), Progressive Platform for the States (a candidate briefing book covering 115 state issues), and Progressive Policy Models for the States (containing 123 model bills). He is a graduate of the Johns Hopkins University and the Georgetown University Law Center. He lives in Washington, D.C. --This text refers to an alternate kindle_edition edition.

Review

“Every football player requires a playbook from their coach. For public servants with progressive values, author Bernie Horn is our coach and Framing the Future is our playbook.”
—Congressman Kendrick B. Meek

“This is a great book! Bernie explains values and framing in a practical way that every activist can use. If you liked George Lakoff’s
Don't Think of an Elephant, you'll love this."
—Celinda Lake, President, Lake Research Partners, and coauthor of What Women Really Want: How American Women Are Quietly Erasing Political, Racial, Class, and Religious Lines to Change the Way We Live

“Bernie Horn’s
Framing the Future is a brilliant analysis of political processes and communication and an essential tool kit for every progressive politician, activist, and interested voter!”
—Thom Hartmann, Air America Radio host and author of Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision

“Bernie has been a campaign manager, a media consultant, a policy director and—most dear to my heart—one of the chief lobbyists for the Brady Bill.  His book is based on decades of hard-nosed political experience.  And believe me, Bernie really knows his stuff.”
—Sarah Brady, Chair of the Brady Campaign to Prevent Gun Violence and author of A Good Fight

“Bernie Horn offers forthright, practical advice in this engaging hands-on manual on how to win elections by winning the war of words. A must read for bloggers, political operatives, and all who love our country.”
—Kathleen Kennedy Townsend, former Lieutenant Governor of Maryland and author of Failing America’s Faithful: How Today’s Churches Are Mixing God with Politics and Losing Their Way
--This text refers to an alternate kindle_edition edition.

Product details

  • ASIN ‏ : ‎ B00F9FL5DC
  • Publisher ‏ : ‎ Berrett-Koehler Publishers (December 31, 2007)
  • Publication date ‏ : ‎ December 31, 2007
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 2570 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 197 pages
  • Lending ‏ : ‎ Enabled
  • Customer Reviews:
    5.0 out of 5 stars 7 ratings

About the author

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Bernie Horn has worked in politics for more than 25 years as a lawyer, lobbyist, political consultant, policy director and communications trainer.

Bernie is the author of Framing the Future: How Progressive Values Can Win Elections and Influence People, published in 2008, and the co-author of Voicing Our Values: A Message Guide for Candidates, published in 2012. He is currently a Senior Advisor for Progressive Majority Action Fund and the Public Leadership Institute, and was previously a Senior Fellow at the Campaign for America’s Future, working on domestic policy and message framing. Between 2000 and 2008, Bernie was Senior Director for Policy and Communications at the Center for Policy Alternatives (CPA). Among other things, he wrote CPA’s flagship policy books: eight editions of the Progressive Agenda for the States and two editions of the Progressive Platform for the States. While at CPA, he taught message framing to hundreds of elected officials and candidates.

From 1994 to 2000, Bernie was President of Strategic Campaign Initiatives, Inc., a political consulting firm that helped elect and reelect hundreds of federal, state and local officials. Additionally, he helped win issue campaigns for increased gun control, tobacco taxes, and health care, and against casino gambling and restrictions on abortion. Between 1988 and 1994, Bernie directed legislative strategy in all state legislatures for Handgun Control, Inc. (now the Brady Campaign), and served as one of the chief lobbyists for the Brady Bill, drafted and lobbied for the federal ban on semiautomatic assault weapons, and conceived the federal ban on handgun sales to minors. Earlier, he was a campaign manager and issues director for congressional campaigns. Bernie is a graduate of the Johns Hopkins University and the Georgetown University Law Center.

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